Integrated Professional Skills: Internet Use in Business and Society

This report delves into the multifaceted impact of the internet on both businesses and society. It begins by comparing and contrasting the positive and negative uses of the internet, highlighting its benefits and drawbacks across various sectors. The report then identifies the significant threats organizations and individuals face when utilizing the internet, such as security breaches, cyberbullying, and privacy violations, and proposes essential security and privacy measures to mitigate these risks, including secure passwords and privacy settings. Furthermore, the report compares and contrasts two different unified communication providers, examining their features, applications, and suitability for business operations, providing insights into effective communication strategies in the digital age. Overall, the report aims to provide a comprehensive understanding of the internet's role in the contemporary landscape, emphasizing both its opportunities and challenges.

Integrated
Professional Skills
In
The Digital Age

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Compare and contrast the positive and negative use of internet to business and society.......1
2. Threats faced by the organisation and society when using the internet and identify the
measures of security and privacy that should be taken when internet applications or services
are used online.............................................................................................................................3
3. Two different unified communication providers to compare and contrast their features,
applications and discussing their suitability for businesses........................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The internet is a world-wide connected network system that uses TCP/IP to transfer
information through several types of media (Baym, 2015). The internet is a network of global
exchanges that consist of private, academic, public and government networks affiliated by
directed, wireless and fiber-optic technologies. It is utilised by different organisations and society
to operate several activities to conduct research to purchasing products online. In present time
digital and advanced technology plays essential role in overall development and growth. The
report consist of positive and negative use of internet in business as well as society. Along with
threat faced by the society and business while using the internet and measure of security and
privacy during to internet application or services are used online. Additionally, define
communication skills and their feature, application for suitability of business.
MAIN BODY
1. Compare and contrast the positive and negative use of internet to business and society
Information and communication technology (ICT) is becoming crucial and central in
today's world for modern companies and the population. This is obvious by the extensive use of
mobile phones, smart phones, emails, video conferencing, the Internet, etc. In Modern era
society like to use internet which is helping in making life convenient and people easily complete
their work in shorter period of time. Interest useful as well as harmful for business and society
activities. Internet has both positive and negative impact its completely depend upon user how
they are using it. Internet is very strong tool for business and society that can be beneficial or not.
There are defined several positive and negative use of internet for both business as well as
society is mention below in detail:
Positive use for businesses
Internet is very useful for business that provides several chances to get success and
growth in their field. A business use internet in several ways to complete task effectively and
efficiently in shorter period of time (Boss and Krauss, 2014).
This is helpful in promotion and marketing of products effectively. When any business
wants to launch new product in the market that time use internet to reach targeted customer. A
company can advertise and provide product & services easily to customer in innovative and
creative manner. The business adopt different ways to promote products through marketing such
1

as social media, ad on google, email marketing, search engines, websites and blogs in respect to
increase market opportunities.
Now a days business wants to satisfy customer so for this conduct research to understand
their their taste & preference. Such as manufacturing company of soap conduct market research
to analysis market trend and which type soap they like most. After providing services to
customer take feedback regarding to product & services that helps to improve business position
in market and satisfy customer through facilities. Internet provides different payment option to
business like pay-pal, debit cards, google pay, credit cards and many more (Donohue, 2014).
Negative use for businesses
 Increase Competition: Internet increase competition between companies which belongs
same field. It helps to new business to conduct business activities at digital level. As a
result increase competition for other business and develop competitive environment. It
will show impact on the organisation's sales as well as profit and customer easily select
best option from different products. To conduct business activity people use internet in
huge way that show negative impact on the growth of organisation.
 System security: Many times people hack sites and server of other companies to misuse
of data that become reason of fall down in the market. Security can be considered as
major drawback for a business. Important information can be accessed by the
unauthorized person and hackers and hack bank accounts. Negative feedback: Many companies are using internet to distract of customer and harm
of organisation's reputation that show negative impact on business. People give negative
reviews regarding to products & services which impact in negative way (Ellaway and
et.al., 2015).
Positive use for society
Internet used by the people in different ways such as chatting, communication, business
etc. By internet people easily connect with each other in any part of the world where
communicate through emails, messages, social networking sites and many more. An individual
can do video and audio calls with their family, friends or anyone.
Internet is helpful for students to find out detail information and take classes online. It
helps to reduce time and getting information about anything. An individual can find out any
2

thing from anywhere to get right information. With the help of internet people assesses news and
updates of world and know different cultures.
Internet defined as innovative way of learning new things and get information about any
topic. The information utilised by the society for learning new things and help to home makers
for cooking new dishes and many more. It is defined as a platform to acquiring knowledge and
gain endless information in much better way. Society can get free education by using internet in
right manner (Fraillon and et.al., 2014).
Negative use for society
 Reduction in Human touch: Due to increase, use of internet there are some adverse
effect, as it eliminates human intervention contact. Individuals can connect by mobile or
other modern technologies, but they forget individuals surrounding them. By providing
digital people with more significance compared to people near to them. This will impact
the friendships and raise a person's isolation.
 Illegal activities are increased: Through the Internet, there are many illegal activities
that can be carried out. This could have a negative effect on society as these actions can
hurt people. Internet also increase cyber crime activities at society that impact on the
lifestyle of people. Such as hacker hack person's bank account and transfer money in their
account.
 Pornography is uncontrolled: With the help of internet people can access any type of
information and upload porno graphical material. As a result it impact in negative manner
on society as well as young minds will be more attractive regarding these activities and
addict for wrong habits. It can be defined as one of the major drawback of internet for
society.
 Children, young peoples and adults are getting addicted to online games: Through
internet people addict for online games that impact on the time of individual. The Web
can be seen as a key reason for children's addiction in this era, as they are more likely to
be involved in video and mobile games than physical exercise. It will become of several
social issues like obesity, decrease vision power and many more.
3

2. Threats faced by the organisation and society when using the internet and identify the
measures of security and privacy that should be taken when internet applications or
services are used online
In present time modern and digital age depended on internet applications and their
services. With the help of internet transfer information and doing work in innovative way. But
with different benefits of internet it also has dark side. There are several disadvantage of internet
that show effect on the society and business (Goldie, 2016). There are mentioned some threats
which face by the organisation as well as society such as:
Threat faced by organisation
Security issues: In present time mostly companies face major problem of security. In
digital world every company adopt advanced technology for business operations. Without
internet company can not properly complete function but more use of internet become reason of
less security. It is a major problem that impact in negative manner on business activity.
Dissatisfaction of customer: Customer is essential part of any organisation as conflict
from them can show negative impact on them. Dissatisfied consumer can become reason of
economic set back and for revenge they spread out negative rumours regarding to organisation
through internet. It is big platform where people connect with each other and trust on these
rumours so it can effect reputation of company and deduct customer base (Gretter and Yadav,
2016).
Unsecured devices: Different types of system does not provide guarantee of security as a
result it can lead to misuse of data and confidential information steal by the person. This is a
threat for company as it can leak past information of a company that utilise by any person for
wrong work. Unsecured and unauthorized system show diverse effect on the organisation.
Based on technologies: In present time every organisation adopt advanced technology
that based on the internet. It is defined as threat for company because without internet company
does not conduct business activity properly. If any fresher and untrained worker use advanced
technology without any knowledge so it shows negative impact on the business.
Thread faced by society
Cyberbullying: In current world many people bullying by the cyber activities. It is a
common threat which is faced by those people who use internet for every work and using social
networking sites. Mostly crime happen through internet so there is many chances of spending
4

false rumours. It will impact on the physical and mentally health of an individual in order to
handle and problem. It is done by people by fake identity and lead to serious torture to some one.
Theft of personal information: It is largest threat which is faced by individual due to loss
personal information. Through internet an individual easily track the location and steal bank
accounts and other personal information. Due to hacking misuse of videos and pictures of an
individual (Huda and Teh, 2018).
Pishing: It is a defined as fraud activities that is applied by any person to gain sensitive
information. There is tracking a person activity to click dangerous and malicious links. This is a
part of cybercrime that effect on the personal and professional life on an individual person. These
types of people apply several types of trick in order to gain information and blackmail to do
some thing wrong and illegal.
There are defined several tools & techniques that adopt by an individual in order to
maintain security and confidential information during to use of internet application or service.
Different measures are mentioned below to keep security and privacy for data: Check privacy setting: Before visit any sites assure about the privacy setting and social
networking sites. It will help to keep data secure and safe as nobody can access it without
permission. There is various social sites like Instagram, LinkedIn, Facebook and many
more. Due to uses of these sites without checking privacy setting increase chances of lose
of data. Use secured passwords: Many sites are providing option to set password as security
reason and also set question for user. It can be safe and no other person can utilise it
without permission of user. It is essential to set password for important things which is
required to keep secure from other peoples. As a result it keep data safely and locked
with user only (Huda and et.al., 2017).
 Review permissions: During to uses of mobile application and browser they take
permission from user to access information from their phones. These application take
permission of access contacts, media, camera, storage and many more. User should
carefully read all things after that provide permission otherwise not.
5

3. Two different unified communication providers to compare and contrast their features,
applications and discussing their suitability for businesses
Unified communication define as phone system that compound with several
communication methods in the context of business. Such as mostly companies utilise different
ways to communicate such as video conferencing, instant messaging, SMS, Fax and many more.
It is helpful to intensify the procedure of communication within company and adopt selected
ways for communication. It is defined as an answer of communication that carry out several path
for flow of communication with other businesses. The main reason behind of UC is to carry
everything staff members required to interact both internally with superior and externally with
customer. Mostly companies are used unified communication system and develop business
concept to connect with business communication policies (Jacobs, Amuta and Jeon, 2017). There
are defined some companies name such as Vongue, Avaya, Sonus, Oracle, Mitel, Microsoft etc.
Comparison between Microsoft and Cisco unified communication
Microsoft is leading organisation that conducting different services of IT sector. The
company provides top IT services from starting years. It is conducting many business activities
with great collaboration, videos, audio and supporting to work place with values to acquire set
goals and objectives (Reamer, 2013).
Features: The features of Microsoft company support to communication flow in effective
and efficient way. It is working on the reboot flagship software that defined as major feature. It
lead to connect strongly ans collaborate abilities. The main feature of company such as:
 Co-authoring
 Smart looks
 Better Skype and one drive integration
 New charts in excel Planner
Application: The Microsoft office is provided few and effective application that
supporting in unified communication. The company apply different types of application like MS
word, PowerPoint and MS excel. This applications are working in effective manner so it
provides platform a business. Microsoft business application is not only move in computer but
also smoothly work for other system like Mac, IOS, Android OS also.
6

Sustainability: Microsoft office is very supporting tool for business entity and offer value
to its business partner. It is advantageous for proper planning and consult with stakeholders
(Twining and et.al., 2013).
Cisco is a famous brand name that is offering unified communication platform to other
businesses. It is dealing into different services such as cloud calling, licensing call control,
collaboration management, assortment of application and telephone extension that are included
in unified communication umbrella. Features: The main feature consist of Embedded packet capture (EPC), Embedded event
manager (EEM), configuration archives and warm reloads. All of them are supporting
and help in cooperate and unified communication with business. Application: The application of particular company allow new services as per the
particular needs and wants of customer. It consist of application control, infrastructure,
business data centre and so on (Walker, Bowkett and Duchaine, 2018).
 Sustainability: Cisco trust on the environmental sustainability as it is captious for
economy for a reason of international people. It helps for minimizing negative effect on
environment for good future.
CONCLUSION
As per the above report it has been concluded that internet is effective tool which is
utilised by the every organisation in order to get growth & development. It plays very essential
role in society as well as business. Most enterprises are cutting travel and hotel accommodation
costs by using internet-based technology such as web conferencing, video conferencing and
teleconferencing etc. To connect with digital age, organisations can handle several issues or
threat during to use of internet. It is a set framework which is linking with several techniques of
communication that supports in increasing communication procedure. It is leading in cooperating
and productivity of business by improving communication.
7

REFERENCES
Books and Journal
Baym, N. K., 2015. Personal connections in the digital age. John Wiley & Sons.
Boss, S. and Krauss, J., 2014. Reinventing project-based learning: Your field guide to real-world
projects in the digital age. International Society for Technology in Education.
Donohue, C., 2014. Technology and digital media as tools for teaching and learning in the
digital age. In Technology and Digital Media in the Early Years (pp. 53-67). Routledge.
Ellaway, R. H. and et.al., 2015. Exploring digital professionalism. Medical teacher. 37(9).
pp.844-849.
Fraillon, J. and et.al., 2014. Preparing for life in a digital age: The IEA International Computer
and Information Literacy Study international report. Springer Open.
Goldie, J. G. S., 2016. Connectivism: A knowledge learning theory for the digital age?. Medical
teacher. 38(10), pp.1064-1069.
Gretter, S. and Yadav, A., 2016. Computational thinking and media & information literacy: An
integrated approach to teaching twenty-first century skills. TechTrends. 60(5). pp.510-
516.
Huda, M. and Teh, K. S. M., 2018. Empowering professional and ethical competence on
reflective teaching practice in digital era. In Mentorship Strategies in Teacher
Education (pp. 136-152). IGI Global.
Huda, M. and et.al., 2017. Empowering children with adaptive technology skills: Careful
engagement in the digital ınformation age. International Electronic Journal of
Elementary Education. 9(3). pp.693-708.
Huda, M. and et.al., 2017. Strengthening interaction from direct to virtual basis: insights from
ethical and professional empowerment. International Journal of Applied Engineering
Research. 12(17). pp.6901-6909.
Jacobs, W., Amuta, A.O. and Jeon, K.C., 2017. Health information seeking in the digital age: An
analysis of health information seeking behavior among US adults. Cogent Social
Sciences. 3(1). p.1302785.
Reamer, F. G., 2013. Social work in a digital age: Ethical and risk management
challenges. Social work. 58(2). pp.163-172.
Twining, P. and et.al., 2013. Moving education into the digital age: The contribution of teachers'
professional development. Journal of computer assisted learning. 29(5). pp.426-437.
Walker, V., Bowkett, G. and Duchaine, I., 2018. All Companies Are Technology Companies:
Preparing Canadians with the Skills for a Digital Future. Canadian Public
Policy. 44(S1). pp.S153-S158.
Online
List of 10 Positive and Negative Effects of the Internet. 2012. [Online]. Available
through:<https://websitesecurity.knoji.com/list-of-10-positive-and-negative-effects-of-
the-internet/>.
8