Bachelor of Business: IMKT212 - Internet Marketing Report Analysis

This report analyzes the application of internet marketing to enhance internal business efficiencies and streamline communication channels. It explores how the internet can optimize inventory management, purchasing processes, and transportation logistics, all crucial components of supply chain management. The report also discusses how businesses can leverage the internet to improve vendor services and customer relationships. It covers various internet-based communication tools such as personal messaging applications, chatbots, email, and internet telephony to foster better customer and supplier interactions, including the collection and use of customer data and buying habits. Finally, the report emphasizes the importance of internet services in contemporary business processes, highlighting their ability to boost internal efficiencies and improve communication between customers and suppliers, supported by references to relevant literature.

DIGITAL MARKETING
USE OF INTERNET FOR CREATING INTERNAL EFFICIENCIES AND
STREAMLINE COMMUNICATION

INTRODUCTION
• Internet Marketing refers to marketing and advertising
through internet for driving direct sales using the electronic
commerce.
• How businesses can use the internet for efficient business
and communication will be discussed.

CREATING INTERNAL EFFICIENCIES
THROUGH INTERNET:
• Inventory Management: Efficiently the inventory of the
organizations can be managed through the implementation
of internet in businesses. This is one of the prior aspect of the
supply chain management .

CREATING INTERNAL EFFICIENCIES
THROUGH INTERNET:
• Purchasing: Products
can be purchased
efficiently by using the
internet as most of the
paper works can be
reduced.

CREATING INTERNAL EFFICIENCIES
THROUGH INTERNET:
• Transportation:
Businesses can be
improved as shipment of
the products can be tracked
through it. Tracking the
shipments is an important
aspect of the supply chain
management.

CREATING INTERNAL EFFICIENCIES
THROUGH INTERNET:
• Vendor Service: Satisfaction of the vendors is very much
important for improved business process. Effective
management of the supply chain can improve the
satisfaction of the vendors. In this case internet plays an
important role.

INTERNET FOR STREAMLINE
COMMUNICATIONS BETWEEN CUSTOMERS
AND SUPPLIERS:
• Personal Messaging
Application: Internet
provides proper functionality
of the personal messaging
application and through this
streamline communication
can be established between
business and suppliers.

INTERNET FOR STREAMLINE
COMMUNICATIONS BETWEEN CUSTOMERS
AND SUPPLIERS:
• Chatbot: Chatbot can be utilised for creating a 24/7 support
desk for the customers through the internet which will
improve the business efficeiency.

INTERNET FOR STREAMLINE
COMMUNICATIONS BETWEEN CUSTOMERS
AND SUPPLIERS:
• Customer Data and Buying Habits: Internet can be used
for tracking the customer data and also can be used for
buying behaviour of them.

INTERNET FOR STREAMLINE
COMMUNICATIONS BETWEEN CUSTOMERS
AND SUPPLIERS:
• Email: Email can
be used for both
marketing of the
products and for
communicating
with the suppliers
in a formal way
through using
internet.

INTERNET FOR STREAMLINE
COMMUNICATIONS BETWEEN CUSTOMERS
AND SUPPLIERS:
• Internet Telephony: Internet
is important for the internet
telephony purpose through
which service to the customer
can be provided to the
overseas cases and suppliers
in overseas countries can also
be contacted on video chat.

CONCLUSION:
• Internet Services is very much important current business
processes.
• Internet is capable of create internal efficiencies for the
business.
• Internet is capable of establishing streamline communication
between the customers and suppliers.

REFERENCES:
• Fleisch, E., Weinberger, M. and Wortmann, F., 2015. Business models and the internet
of things. In Interoperability and Open-Source Solutions for the Internet of Things (pp.
6-10). Springer, Cham.
• Laudon, K.C. and Traver, C.G., 2016. E-commerce: business, technology, society.
• Dijkman, R.M., Sprenkels, B., Peeters, T. and Janssen, A., 2015. Business models for
the Internet of Things. International Journal of Information Management, 35(6),
pp.672-678.
• Arnold, C., Kiel, D. and Voigt, K.I., 2016. How the industrial internet of things changes
business models in different manufacturing industries. International Journal of
Innovation Management, 20(08), p.1640015.