Analyzing the Effects of the Internet on eBay Customer Buying Behavior

This report investigates the impact of the internet on customer buying behavior, specifically focusing on the eBay platform. It explores various aspects of online marketing, including the influence of online advertisements, the importance of trust, and the overall e-commerce environment. The study examines the effects of the internet on customer's purchasing patterns and the levels of trust in traditional and online advertisements. The methodology involves both qualitative and quantitative research, including questionnaires, interviews, and the analysis of secondary data. The report includes research questions, design, and methodology, along with a review of relevant literature, and concludes with a discussion of limitations and a time schedule for the research. The study aims to understand how the internet affects customer perceptions, purchase intentions, and the overall dynamics of online shopping on eBay.

Effects of the internet on the buying behavior of Customers Mainly on eBay
[Document subtitle]

Introduction
The act of buying and selling the market is an important activity which is involved in the transfer
of goods from the producer or the seller to the consumer or the buy. With the beginning of the
social life, the focus is mainly on how the business is primarily able to handle the emerging
global culture (Kumar et al., 2016). There are different stages of the production, sales and the
brand management where the motivation is mainly by the technological opportunities and
working over the motivation by the technological growth. The individual customers are
important with the development of Internet, which reinforces the new market.
Project Objective
In the technology driven world, the focus is mainly on working over the different series of the
development of the product. The consumer might be able to build the product with the different
products and the services that are conceived, manufactured, promoted, priced and distributed as
well (Rajput et al., 2016). The advertisement is the best and the effective paid form of
communication that helps in handling the system with the cases where the consumers are also
aware of the product and the company.
Project Scope
To understand the internet marketing with eBay, it is important to focus on how the different
products on eBay can handle the changes with the focus on the user experiences. With this, the
technology also allows the user and the products to work on visualising the products with
different configurations and the combinations.

Literature Review
The e-marketing is based on the quality of the product and the price where the company need to
handle the costs of the products with the drastic changes over the internet (Shi et al., 2017). This
also helps the consumer to work on deciding about the price of the product, place and the
promotion factors on eBay. With the rapid development of the internet and the information
technology, eBay has been able to compete with the best online competitors and is able to move
the market. The model works with the relationship between the trust and the purchasing
customer. The focus of the e-commerce shopping is to handle the perceived ease of use. The
information industry focus on the development with handling the changes that are related to the
building and the facility development and the personnel contexts. This includes the study of trust
with the potential customer who works on meeting the demands of the customer (Hallikainen et
al., 2017).
The theoretical standards are set with incorporating the internet shopping, with the consumer
intention to purchase the products from the shopping malls which is a contingent trust on the
consumer. The major focus is on handling the risks with the influence on the consumer
perceptions about the brand. The evolvement of the supply chain management with the attraction
of the right customer includes the rising of the digital penetration which needs the different
number of the customers who visit eBay (Beckers et al., 2017). The content must be specific so
that the customers can understand the product functioning. eBay has been able to attract the
different levels of the customers who are more than half of the customers through the referrals
only. With this, not only there are deferred customers whose cost is less than the acquired but
also some whose costs is less to support the use with the referral based on the technical desks.

With the delivery of the content value, the customers of eBay are happy with the ensured loyalty
of the online venture.
Through this, there are acquiring of the customers on the Internet with the facilitation of the
personalised interactions with the customers. For the changing trends, the providing of the digital
value to the customers and working on the life cycle development helps in handling the issues of
the security and privacy (Turban et al., 2016). The standards are set for the business models and
working over the ownership of the web experience. This includes the sense of belonging and the
different benefits like the convenience, information and the fewer hassles in the quick
adjustments (Chen et al., 2017). This will help in easily handling the shopping without going to
the malls to buy the products. With the e-commerce development, the trust building factor has
been important where the major focus is on the advancement of the economies and how the
internet users have a clear idea of the e-shopping methods as well. Through this, there are other
internet users who are working on the e-shopping websites mainly due to the lack of the e-
commerceknoweldge which directly affects the Chinese customer judgements (Walsh et al.,
2017).
Research Questions
The research questions are:
Primary Question
Question 1: What are some of the trust levels of the traditional advertisements and the online
advertisements?

Secondary Question
Question 2: How is it possible to administer the effectiveness of the advertisements on the
internet?
Question 3: What are some of the reliability methods which are important in the internet
advertisement for a proper recalling and the remembrance?
Research Design & Methodology
The research design is based on the clarification of the doubts about the online advertisements
with the effectiveness and the reliability of the online advertising which is then compared to the
different forms of the advertisements. The data collection includes the secondary data of the
online reports which are related to the advertisement and the primary data of the questionnaire,
personal interview etc.
Qualitative Research
The specifications are based on the qualitative aspects where the data collection is important to
understand about the different aspects that are being studied. The focus is on handling and
working over the changes which are related to Internet shopping experience on eBay. The
research is also done through the detailed questionnaire which works over the open ended and
the closed ended questions. The triangulations are depending upon the approach which could be
set through the different interpretations together.
Quantitative Research
This is based on working over the well-structured interviews where there are different number of
respondents who are there on the phone as well as through the face-to-face interview. This is

mainly to make sure of the different set of questions being answered with aggregation and then
working over obtaining the answers as well.
Sample Size
This is depending upon the cases where people of 18 years and above who are involved in the
shopping are included in the study. The focus is mainly about making sure of the different
perceptions of the use of internet for the buying of products. Along with this, there is a covering
of the different institutions that includes the reactions and views of the customers depending
upon the research. The sample is representative of the population which is being studied along
with working over the representation and interpretation of the different forms of the study
population.
Sampling
Through the sampling, a proper research is based on how the consumers can perceive the
advertisements for the information and the awareness. This is important to understand the
thinking of the influencer behind the decision making. With the change in the analysis and the
development, the participants answering about the Internet shopping experience includes the
details of the reliability and the validity which is easily assessed by the computing method. The
study is based on building the strong relationship with the purchasing intention. The greater
consumer trust motivates the consumer with the generation of intention to purchase and make
use of the websites like eBay (Luo et al., 2017).

Variables
This is related to the dependent and the independent variables. The dependent is the age, gender
etc. The independent is the nature of the business which is set in relation to the effectiveness and
the other financial statements.
Data Collection
The collection of data is in the form where there are consent which is for the participants and for
the hand delivery. The forms are related to the participants and the responses which are for the
confidential forms and standards. The questionnaires are then for the respondents which are sent
through the email address. This is mainly kept in hand by the research assistants where the
participants need to focus on the submission of the filled questionnaire back and make sure that
all the answers are filled. This is done through the SPSS version where the data analysis software
analyse and then work on the presentation using the descriptive statistics like the mean mode etc.
Data Analysis
The response to the system is received from the different questionnaires where the Microsoft
excel works with editing and handling the code of the system. The data is then exported into the
SPSS version using 17 data analysis software. The results are summarized with the presentation
of tables, graphs and charts.
Research Limitations
The growth is with respect to the different factors with more advertisers and the promotions that
are done online with growing penetration of the internet. The development of the markets and the

advertisement budgets depend on the market share standards. The social networking is the
ultimate manifestation of the user generated content which takes hold of the transformation of
the media eco-system through this, the model also includes the collaborative, collective and the
customised content distribution.
Time Schedule
Conclusion
The democratisation of the media and working over the different standards help in handling the
combination of technologies which leads to the complete change with the possibilities that
include not only the access to the traditional media but also the micro content that has been
added to the media landscape by any of the individuals.

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