Internet's Influence: Business and Societal Impacts, Threats

This report delves into the multifaceted impact of the internet on businesses and society in the digital age. It begins by comparing and contrasting the positive and negative uses of the internet, such as facilitating research and communication versus fostering addiction and criminal activities. The report then discusses the various threats organizations and individuals face when using the internet, including malicious code, unsecure wireless networks, and social media attacks, along with essential security and privacy measures. Furthermore, the report analyzes and contrasts two unified communications providers, evaluating their features, applications, and suitability for different business types. Overall, the report provides a comprehensive overview of the internet's influence, emphasizing the need for awareness and proactive measures to mitigate risks and maximize benefits in the digital landscape.

Integrated Professional
Skills
in the
Digital Age

Abstract
Digital age is called as information age which is start at the time of 1970. At this year
personal computer is introduce having subsequent technology by which individual can transfer
any data or information to another in effective and quick manner. Now a day all peoples are
dependent on digital technology or internet because through they able to conduct work properly
and in less time. Internet is also very beneficial for business as well as society but they need to
consider various factors so that they can avoid situation of cybercrime. Report is include
evaluation of positive and negative use of internet which may impact on business operations and
society. Along with this it will evaluate about variety of threat that are faced by business and
society when they are using internet as well as there are also several measured which help them
in overcoming or avoiding threats in effective manner. For a business there are numbers of
unified communication provider which help in conducting business operations and practices in
effective manner. These unifies communication provider have diverse feature, application and
sustainability level for a business such as Microsoft is consider as more appropriate for small
business enterprise or companies who work in small teams. On the other hand Oracle is effective
for large organisation because they have various applications which are based on diverse
departments of company as well as it also bifurcate on the basis of usages.

Table of Contents
INTRODUCTION ..........................................................................................................................4
MAIN BODY ..................................................................................................................................4
1. Compare and contrast the positive and negative use of Internet to businesses and society....4
2. Discuss the threats faced by organisations and society when using the Internet and
measures of security and privacy that taken when Internet applications or services are used
online...........................................................................................................................................7
3. Select any two different unified communications providers to compare and contrast their
features, applications and discussing their suitability for businesses.........................................9
RECOMMENDATION.................................................................................................................12
CONCLUSION..............................................................................................................................12
REFRENCES.................................................................................................................................13

INTRODUCTION
Digital age is also known as information age which mainly start from 1970 when
personal computer get introduced along with subsequent technology through which one can
transfer data or information quickly as well as freely (Arnold and Boggs, 2019). By this society
and organisations both get various benefits such as increase in social connectivity, speed of
communication, learning opportunity, automation, proper storage of data or information,
entertainment opportunities and many more. On the other hand it also have several limitations
such as decrease in data security, increase in cyber crime, work overload, job insecurity, privacy
concerns and so on. Topics explained in this report are positive and negative use of internet
related to business and society and threat faced by persons while using internet as well as related
measure for overcoming it. Along with this it also include comparison among two unified
communications providers for identifying which is more sustainable for business.
MAIN BODY
1. Compare and contrast the positive and negative use of Internet to businesses and society.
Internet is define as global system which is use for developing interconnected computer
network which generally used internet protocol suites such as TCP or IP, it is used to link
devices at worldwide level (Bakker, 2014). It is also consider as network to network which
belongs to public, private, business, government and optical at local to global level as well as it is
linked through broad array of technology based on electronic, optical networking and wireless.
This will be carries several networking services such as world wide web, social media, mobile
application, internet telephony, streaming media service, electronic mail, online game and so on.
Internet have both positive and negative impact on business as well as society, which are
mentioned below:-
Positive use of internet:
 Make easy to do research- By using internet every person of society who are connected
with business or not able to conduct proper as well as easy research that will also help
them fulfilling their objective. Through internet students and researcher able to gather
authenticate information by accessing online books and journals written by different
different authors (Baym, 2015). Through internet a person can each and every
information related to all topics such as current affairs, medical articles, TV shows, music
video and many more.

 Develop faster communication- By adopting Internet communication with family,
friends and relative get easy as well as faster. There are various medium which can be
adopted for conducting communication through internet such as Skype, Gmail, Linked in
and many more. Through these options a person can communicate with each other in
video as well as audio formate. It is used for various functions such as communicating
with parents from hostel, conduct business meetings, do interview and many others.
 Provide options of work from home- Now it is possible to earn through internet just by
writing or filling up forms or sometime it is done at just one click on advertisement at
internet (Buckingham, 2013). This will helpful for both society and business because
through it business person able to advertise their requirement and society able to options
in effective manner. There are also various companies which provide options of work
from home such as Amazon, eBay and so on.
 Fast business transaction and get products options- Now a day through internet
society as well as business get various payment options which make financial transaction
easy such as PayPal, credit cards, debit cards, Google pay and many more (Crisp, 2015).
Along with this currently customers can select products online and buy it, they didn't
need to visit at physical store. Internet will also provide opportunity to conduct business
transaction faster and easy as well as they too provide variety of products options to
customers or buyers.
 Help in saving travelling cost- In today's time through internet business manager or
members can conduct teleconferencing through internet at which there is no need of
present physical at same place. This will help employees as well as business to save lot
on travelling cost. Along with this through internet business member can communicate
with each other at any time which also help them in improving their work quality.
Negative use of internet:
 Children, young peoples and adults are getting addicted to online games- In current
time all peoples from children to adult all are addicted to online games which rob away
their precious time at which they can do various profitable or productive things. This will
leads to various societal issues such as now a day various peoples are having health
issues like obesity, decrease in vision power and many others. Due to this business are

also getting affected because their employees are also busy in surfing on internet every if
when it is not necessary.
 Pornography is uncontrolled- Due to internet any person can easily upload
pornographic materials on internet in order to get fun or commercial purpose. This is
misleading children and adults as well as sometime it also leads to some serious crime
which affect on person's life and career (List of 10 Positive and Negative Effects of the
Internet, 2012). It can be consider as one of the major disadvantage of internet for both
society and business. There are various cases of this in which peoples try and lure
underage children as well as some peoples put illegal image on internet.
 Reduction in human touch- Due to internet it can be seen that person is actively online
every time but due to this they are forgetting real propels at their surrounding who
required their attention. In other work it can be said that due to internet now a day
peoples are giving more importance to their virtual friends in comparison to their real
friends. This will also leads to decline in productivity of business because staffs are also
busy at their social networking sites at office time.
 Criminal activities get increased- Internet also leads to increase in criminal activities at
society which may also impact on business operations. Such as hacker can hack company
website or a person's bank account and conduct illegal activity. There are many cases in
which hackers hack person's bank account, credit card or debit cards and steal all money
as well as this situation may also occur in respect of business (Davis, Eickelmann and
Zaka, 2013).
 Defection of family- Due to internet peoples or children are getting abandonment of
their family as well as peoples are also getting insensitive. In a family most of the peoples
are busy or involved in their phone or game which also leads to reduce in family
interaction. Due to which no one able to understand each other feeling or thinks that leads
to conflict and separation of family which impact on society.
These are major advantage and disadvantage of internet for society as well business. So it
is necessary for peoples to conduct proper work or practices which help them in avoiding
negative impact effectively.

2. Discuss the threats faced by organisations and society when using the Internet and measures of
security and privacy that taken when Internet applications or services are used online.
In today's time internet plays an essential role in everyone life and business operations
but there are various threats which are incurred with it that impact on society and organisation.
Cybercrimes is one of the major threat for all because cybercriminals detect new methods to rap
highly sensitive network in the world (Duarte, Celani and Pupo, 2012). Due to which protecting
data or informations is becoming challenging. Below some of the major threats of internet which
are faced by organisation and society are given:-
 Malicious Code: It is consider as software bomb or virus that will destroy all the data
and information of a company. This will also impact on firm's code generation as well as
programs (Top Five Small Business Internet Security Threats, 2019). Due to this firm
may face huge loss, so it is essential for management to always update their software like
operating system, anti virus, firewall and many more.
 Unsecure wireless internet network: The major threat which are face by organisation
and society is related to unsecure wireless internet connect due to which hacker can easily
access others data or personal information in order to conduct illegal activities. This may
take place with anyone and at any time even while doing online shopping, conducting
business activities and many others.
 Social Media attack: This is one of the main threat for society and organisation in this
cybercriminals investing social media of others through distribute a tangled geographical
attack that is known as water holing. In this attackers identify cluster of websites and
stole personal information in order to conduct illegal activities.
 Mobile Malware: Safety and Security professionals have estimated risk in mobile device
during early stage of its connectivity to internet (Ellaway and et. al., 2015). The marginal
mobile revoltingly play among huge list of current attacks has users far less afraid than
they should be. So it is essential for society and organisation to ensure security of mobile
connectivity while using internet.
 Entry of third party: Cybercriminals generally select the path which is least resistance.
These criminals mainly attack through third party such as in case of HVAC who is a
global retailer's vendor go through this case of cybercrime. Third party stole financial

data sets for 70 million customers (Top 10 Threats to Information Security, 2019). In this
case cybercriminals stole any company or person's data through third party.
So in order to avoid these threats it is necessary for individuals to consider several
measures which help them in minimising cybercrimes. Some of the major measures which can
be taken when internet applications or services are used online are mentioned below:-
 Keep personal information limited and professional: It is one of the major measure
which can be taken by organisation and individual or society in order to secure their
information and avoid threat related to internet. In this it is duty of a person to do not
shares their too much personal information which conducting online practices.
 Always keep privacy setting on: It refers to measure in which person must need to On
privacy setting while surfing internet (Griffin and Care, 2014). Through this they able to
secure their information which are personal as well as it will also help them in avoiding
cybercrime. It is essential for individuals ensure that their privacy setting is On on some
majorly used websites like Facebook, Instagram, linked in and many other.
 Be careful during downloading: In order to avoid threat related to internet it is essential
for peoples to always use secure websites while downloading any file, documents, game
or image. This is so because when a person download anything, the file can also carry
malware which destroy data or information.
 Always make sure internet connection is safe: Now a day at many public place an
individual can get Wi Fi connectivity, but is responsibility of a person to ensure that it
must be secure. This is so because it may carry some harmful virus which destroy an
individual's personal data or information stored in particular device.
 Select strong password: In whole security structure related to internet password is
consider as one of the major weak point and it is habit of mostly people to select easy
password like 12345678 that is so easy as well as it can be easily guess by cybercriminals
(Top 10 Internet Safety Rules & What Not to Do Online, 2019). So it is essentially for
organisation or society peoples to always select strong password that is hard or
impossible to guess. For which they can develop mixture of several numbers, alphabets
and symbols.
 Always conduct online purchasing with secure sites: It is essential for a person to take
care of security related to websites while purchasing products online. This is so because

through that cyber thieves can stole personal information, bank account details and so on
for conduct illegal activities.
 Always keep antivirus program up to date: It is one of the major measure which is
essential to avoid internet threat (Huda, 2019). According to this for every individual
even at organisation must always keep update their antivirus because it will help them in
conducting secure as well as safe practices by using internet.
By adopting these measures society as well as organisation able to avoid threat which
may occur during using internet or online application. This will also help society as well as
organisation to conduct their activities in effectively.
3. Select any two different unified communications providers to compare and contrast their
features, applications and discussing their suitability for businesses.
Unified communication is define as business as well as marketing concept which are
related to integration multiple communication techniques within an organisation such as instant
presence of data or information, phone call, messaging and many more. There are various types
of unified communication providers like Avaya, Microsoft, Cisco, Huawei, Oracle, ZTE and
many others (Instefjord and Munthe, 2017). By adopting this a business able to gain various
benefits such as leads to business connectivity, capital avoidance, proper network availability,
minimum or no maintenance required etc. But on the other hand it also have some limitations
like lead dependency on one or two vendors who are providing connection, limited
customization available and so on. Comparison among two major unified communication
providers on the basis of their feature, application and sustainability are mentioned below:-
Factor Microsoft Oracle
About Microsoft is one of the leading
information technology
services vendor (Mattison,
2012). They are supporting or
proving various attractive
functions such as screen
sharing with audio and video,
collaboration and so on.
It is define as unified
communication solution which
is growing month upon month.
The respective communication
provider have various
functions like it have security
feature, collaboration services
and so on (Raju, 2017).

Feature There are several features of
respective company which
attract service users and help
them in conducting their
business operations, some are
mentioned below:-
 It is appropriate for
individual users and
small enterprise or
teams (Starkey, 2012).
 It is also more easier
than client servers
database as well as it is
easy to understand and
operate.
 In it import and export
is possible from one
Microsoft to another
Microsoft or other
applications.
 It has ready templates
or sample for regular
users which help in
creating and publishing
data.
 It will allow users in
building as well as
publishing web
database easily (10
Powerful Features of
Microsoft Access,
Oracle have various features
that help in attracting users and
providing them proper
business services, some major
features are given below:-
 It help users in
developing
applications.
 This will also help in
business intelligences
and clustering
activities.
 This will also leads to
conduct overall
database management
along with content
management.
 It also have features
which provide database
security and grid
management.
 Through it user can
also conduct workspace
management in
effective manner
(Svensson and
Goldberg, 2015).
 Some software of
Oracle are supported to
SQL and PL/ SQL.
 It also have feature i.e.

2019).
 It also have user
friendly feature i.e. Tell
Me which assist users.
 Through this developer
can also create custom
solution by adopting
VBA code.
 It also have feature to
hide and show for
ribbon.
Heterogeneous
Replication in which
users can replicated
among a non oracle
system and oracle
database.
Application There are main six
applications of Microsoft for
desktop:-
 Microsoft Office Word
 Microsoft Office Excel
 Microsoft Office
Power Point (Microsoft
Office Applications,
2019).
 Microsoft Office
Outlook
 Microsoft Office One-
note
 Microsoft Office
Access
There are various application
of Oracle some are given
below:-
 Oracle Global Human
resource
 Oracle Human capital
management cloud
(Applications by
Category, 2019).
 Oracle ERP
 Oracle Financial Cloud
 Oracle Commerce
 Oracle Marketing
 Oracle Sales
Sustainability level The respective Unified
communication provider is
mainly appropriate for those
business who work in small
This Unified communication
provider sustainability level is
more than Microsoft because it
is more appropriate for big or

teams or groups. large organisation.
RECOMMENDATION
By analysing all the situation it can be recommended to business as well as society that
they must consider all the measures so that they can avoid negative impact of internet which are
related to cybercrimes or any other factor. Along with this it also necessary that peoples must set
strong passwords for their profile which can be access through internet and having personal
information. This is so because if their will be weak password then account can be easily hacked
by hackers for illegal activities as well as there are also some cases in which cybercriminals
hack bank account and steal all the money. In addition to this for business or organisation there
are various unified communications providers through which companies able to conduct their
work effectively and appropriately. For this Microsoft unified communications provider is more
effective for small enterprise or firm which work in small teams as well as oracle unified
communications providers is effective for huge organisation and they also have different
applications which based on diverse department.
CONCLUSION
By analysing above discussed topics it can be summarise that through internet both
society and organisation gain various benefits like leads to effective and fast communication,
develop options of work from home, research work get easy and many more. But it also have
several negative impact like reduce data security, cybercrime get increase, enhance in
pornographic and so on. Along with this while using internet society as well as organisation both
faced threat related to security of data and information, so it is essential for them to conduct or
consider various measures in order to avoid threats. There are also various unified
communication providers such as Microsoft, Cisco, Huawei, Oracle, ZTE ect. Which help
companies in conducting their business in effective manner. These communication providers also
have diverse features, applications and sustainability level so it is essential for management to
evaluate and select appropriate technique for them. This is so because it will help them in
conducting their work properly as well as it also leads to avoiding threats related to internet.