Integrated Professional Skills: Internet's Impact on Business/Society

This report delves into the multifaceted impact of the internet on both business and society. It begins by highlighting the positive aspects, such as improved communication, access to information, and opportunities for business growth through online platforms. The report then critically examines the negative consequences, including privacy concerns, the erosion of face-to-face interactions, increased competition, and the threats posed by cyber security breaches, data theft, and the spread of misinformation. The report further discusses specific threats faced by organizations and society, such as phishing attacks, malware, and the compromising of private data. It concludes by offering safety measures to mitigate these risks, emphasizing the importance of protecting personal information, enabling privacy settings, and exercising caution when downloading files or connecting to networks. The analysis underscores the need for a balanced approach to leveraging the internet's benefits while safeguarding against its potential harms.

Integrated Professional Skills
in the Digital Age

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Positive and negative use of internet to business and society.....................................................3
Positive and negative impact on societies...................................................................................4
Two unified communication provider.............................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Internet is the global system of interconnected computer system that use internet protocol to link
devices through the world. It is a network of global exchanges which includes public, private,
academic, business and government networks. It is network of telecommunication that uses lines
of telephones, cables, wireless connections and satellites to connect computers and other devices
too. It provides various benefits to society and business and through internet we can see,
research, purchase, sell and everything can be done through internet. The internet is a globally
connected network system that uses TCP/IP to transmit data via various types of media. The
internet is a network of global exchanges – including private, public, business, academic and
government networks – connected by guided, wireless and fiber-optic technologies. Report will
highlight positive and negative use of internet to business and society. It also will show the
threats which internet is causing to society and business.
MAIN BODY
Positive and negative use of internet to business and society
Internet is developing more stronger societies through all over the world. If it is about unity and
awareness this is the largest positive factor. But it has negative uses also by communities,
groups, companies. The biggest negative impact is that society and people are concerned about
the privacy of their uses. Peoples know each other globally more than society. It is totally robotic
society. If internet is trying to meet our own or business desires than it will start affecting
society. Society is now affected by social media sites, educational resources, web applications,
online business, shopping sites, internet marketing and computerization of social skills
negatively and positively. Almost all the peoples in this world can’t imagine their day without
using internet because there are several uses of internet in our regular life. Without any
knowledge of using excessive informational resources through technologies and it will making
societies mentally and physically unfit and this is the biggest bad or negative impact of the
internet on the society and no doubt for new generation too.
And most of the online friends do not help us to our daily problems and do not contribute in our
happiness, it seems that this online friendship is just artificial and they will not going to
contribute in your practical life. If we analyze today’s world everyone love robots and they cant
live without them. Mobiles, computers and all other technologies and websites are not less than

the robots on the internet. Population of current world is investing in robots and they are trying to
develop emotions with the help of this useless robots. I m not saying that internet is for misuse it
is beneficial too for us. There are several productive things on the internet and good ue of
internet is advantage for the businesses, societies and for students.
Positive and negative impact of internet on
society
Positive and negative impact of internet on
business
Information from the internet which you are
receiving can give you positivity and negativity
too. With the technology speed it is changing
every seconds. Impact of internet on society is
making changes in social, economic and
political through the globe. It is normal
because almost everyone in this word is using
internet and our thoughts, actions and skills of
communication on the internet is affecting
society positively or negatively(Huda and
et.al., 2017).
At the end we say easily that positive and
negative uses of internet is depending on us.
But if we think socially then others actions and
our reactions are building positive and negative
use of internet. Communicate peoples online
this will help to create social relationships
through the world. Internet is connecting
peoples and societies and it is normal to create
relationships online nowadays. Groups on
social media shows that how people are
influenced with the social media and how they
interact. Internet helps in developing a
different society.
It will help in improving communication and
there are Thousands of tools are available for
communication on the internet and that’s why
people are using more internet in their business
and it has made communication very easy.
Some tools which are emails, websites, social
media platforms, chatting apps for phone and
so many applications and employers are happy
with this because they can communicate with
anyone anywhere in the world. Because of
internet it is easy to promote our products with
the help of internet. It is easy for business
people to sell their products through internet in
the market and just take a example company
sell their product and after they have their
comment section, feedback option and email
and with all these we get to know that what
actually customers wants, what they want
change and if they have any queries about
product then this is very useful .
Telecommuting is the perfect option provided
to the employees by employers to work from
home. There are so many advantages of
telecommuting it will reduce companies

For continuous social development the use of
internet and technologies like computer and
mobiles are important for the society. Through
internet we can do a lot of things like online
shopping, looks for the jobs at online, online
marketing, online banking, wallets for mobile
are helping societies to find new heights by
using internet. It is helping society in raising
their standard. Because of internet society is
not spending time with their family always
busy on technologies and social media. Using
mobile phones and computers whole day will
affect the relationship with the society.
expenses and it will reduce crowd from office
and everyone will easily get comfortable. With
the help of internet in business it is easy to
contact with large business personalities and
this will be done through seminars which are
held via internet and with the help of internet
we can find peoples who are very good in same
field which we are working and share our ideas
too. Those days are gone where the company
has to sell their product in the market through
employees and now it is easy to advertise
business product through online websites and
social media is also helpful in promoting our
products. It is a great deal for company
because it will save companies money and
work is done in seconds without going
anywhere.
Negative impacts of internet on business are
that communication is easy but there is lack of
trust when we are not able to meet the person
face to face. Face to face meeting are not quick
as internet but it will make trust people and
feel respected to them. Increase in competition
because of large online stores. The stores
which are selling their product through internet
on cheap rates are decreasing presence of local
and small stores because these stores can’t
handle force from online stores and customer is
buying from online because of low rates and
they don’t have to go anywhere to buy any
product. The biggest problem from internet is

losing data because of hackers and hackers can
hack the transactions which are done through
in our business. There is a risk of revealing our
bank account, passwords, details of card and
other sensitive information which is important
for our business. Destruction of company is
also easy through internet if any customer
doesn’t like any product of your company they
will write a review of your product and this
will affect other customers and this will
destroy your company reputation(Walker,
Bowkett and Duchaine., 2018).
Threats faced by organization and society when using internet.
Running business online is easy for organization because they don’t have to set up any shop or
store for selling their product. But the main thing is the threats which are faced by organizations
because they have a fear of stealing data by hackers and other threats which are:
There are so many security threats which we are facing including phishing attacks, malware and
hacking. Computer viruses are also one of the threats which has been faced by company. Privacy
issues is also a big problem comes in business because the personal data of customers could be
adjusted and used for spamming(Huda and et.al., 2017). Compromising of private data.
Companies today rely heavily on the data they collect, whether it’s market information, various
account details or the personal information of customers. If a cyber hack occurs, not only is there
a chance for this information to be stolen by another entity, but data could also be altered in a
way that drastically damages the company’s operational reliability. Threats which are given by
internet to organization is that by making use of internet they can steal their data which is
confidential to consumers. This can put the negative image of company. It can also hamper their
productivity and operational efficiency. (Birt and et.al., 2018).
There are so many threats which are facing by society as well and there is a risk in mobile and
every technology which is used by society because they are connected with the internet and not
every phone has a high security. Because an unsecured connection it means vulnerability. For

hackers it is easy to hack mobiles, computers and other technologies which are connected to the
internet they will steal our personal data from our phone and the main important thing is the
information which is related to the bank and other monetary things and not only these things our
social media life our passwords, personal pictures, videos and other data and information is all
can be steal by hacker. Lack of encryption in applications is also a major problem for society and
Hackers can use exploits, or flaws in computing technology, to gain access that they shouldn't be
able to access. To avoid this happening to you, make sure you keep your software up to date, and
pay special attention to the various security fixes that software creators roll out. They can also
use firewall software, which limits
Safety measures taken when using internet.
Keep your personal information to limited. Don’t share your personal information to employees
or customers. Keep your information private and don’t share it to anyone. Don’t disclose your
background to anyone so keeping your information private or limited will help you to keep your
data safe(Tømte and et.al., 2015).
Keep your privacy settings on because hackers and the market wants to know everything about
you. They both will get so many advantage through your surfing and browsing on the internet.
Mobiles and other devices have option to protect your browsing and you can turn it on from your
privacy settings. So make sure that your all security and privacy settings are turned on and keep
them enable every time. On internet various sites have so many ads and one wrong click or tap
can expose your data to other party and your device will going to full with viruses or malware. If
you are connecting to any network just make sure that your connection is safe. Careful about
your downloaded file, application or anything because these files or applications can install
malware into our phone or they can steal your information. Choose strong passwords because
biggest weakness is easy password which can be easily hacked. Don’t choose easy password to
remember always use hard password and more than 15 letters and use numbers and special
character in it. If you are purchasing something from any site and if you want to give your card
or bank account information then be careful and only provide to these sites which are encrypted
and they have a secure connection. Be careful that with whom you are meeting on social media
because with the help of fake id they can take information about you. And the last thing which is
important that is your antivirus. Always update your antivirus or renew it time to time because it
will provide you layer of security(Tella, Akande and Bamidele., 2018).

Two unified communication provider
Unified communication is a marketing concept which explain integration of communication
services for example chatting, voice calling through phone, single number reach service feature.
Audio, web and video conferencing, desktop sharing, call control, speech recognition with non
real time communication such as unified messaging, emails, fax and SMS.
Gmail Microsoft team
Gmail is a free email service developed by
Google. Users can access Gmail on the web
and using third-party programs that
synchronize email content through POP or
IMAP protocols. Gmail started as a limited
beta release on April 1, 2004. Gmail is a
communication provider software and the
features of this are:
Integrated communication and it gives your
employees that from one single click you can
switch from chat to voice to video meetings.
HD video calls with screen sharing feature.
Features of Gmail
Gmail has the inline action buttons which can
support user in communicate to the other user.
Integration with business and CRM
applications.
Clickable attachments
Gmail also have clickable attachments in
which user can instantly click on it and
download the attachments which has been
provided by another user.
Through Gmail users can also quickly send
messages or important information to each
Activity grade and unified communication are
built upon the platform of Microsoft teams. It
will brings people together. most of the people
can’t meet daily it makes it simple and through
Microsoft teams platform it is easy to get
connected with our people.
Features
Microsoft team is flexible in taking decision
and gives quick solution. They can connect
calls to any client which is not even in your
existing system.
We waste so much time to reach to the people.
With the presence information it will shows
you quickly that who is available on the phone
or out of office. PBX system of Microsoft also
shows if user is busy on another call.
Work from home is now gives relaxation and
work is done very flexibly and it will keep the
best members in group,
Single number reach and direct dial it will
provide unique calling number to every team
member through which he can communicate
directly through the company or by dialling
just one number ser can reach or talk to other

other.
There multi network comparison will help you
to find the best deal.
They will provide bigger choices in terms of
network and support.
They will review your usage of mobile from
time to time that you will be able to get right
tariff structures.
Suitability
The best thing about that it will reduce the
number of suppliers and gives you a faster and
more comfortable communication structure. It
offers you full account managed services and it
will be more efficient and cost
effective(Gretter and Yadav., 2016).
It gives you logical way of working. Business
choose best communication and collaboration
methods which performs well for our business.
It has bigger portfolio for their services and for
our business to communicate with everyone
more effectively because they are innovative
and provision in terms of providing services.
It is good in collaboration and unites our
technology. Get connected with everyone by
pc, mobile, and other things like messaging,
video conferencing sharing desktop and work
smarter.
user.
A basic feature which is voicemail and it is
very useful in today’s world because if we
have urgency in something and anyone is not
picking your call then drop a voice mail is the
best way to notify them.
Suitability
When shifting to UC most of the business
starts looks for existing relationship,
reputation, brand recognition, and this will
makes their price and features become priority.
Nut it is not just depend on features and price
business have to look that they are suitable for
our business or not so they have to look for
these things to get to know that they are
suitable or not.
Features are not only thing which decide the
entire thing the functions are suiting or
working for our business or not it will also
matter to the business. So functionality is
important factor for suitable for our
business(Raju., 2017).
If we don’t have flexibility in our business then
UC platform is not for our business because it
needs strong connection with other software
and services and flexibility of work in the
existing business provides better results.
Security is the key factor for our business we
have to look for that it s suitable for our
business or not. In this technological world
anyone can hack anything so we have to

choose suitable security for our business. Our
business have lots of information and data and
through hacking this data can be handed over
to other company so security is the 1st priority
for the company.
CONCLUSION
From the above study it has been summarised that internet has both negative and positive effects
of using internet and it can affect children, adults, youth and whole world. But it will effect more
to children because of negative impacts children of today’s generation are irresponsible. But
internet have positive effects also if every single person corporate with the society and business.
Business is using internet for their technological work and for their transactions and for
collecting information and society is using internet just for their local work or for operating
social media. Threats are also when using internet so society and business have to be prepare for
these threats.

REFERENCES
Books and Journals
Huda and et.al., 2017. Empowering children with adaptive technology skills: Careful
engagement in the digital ınformation age. International Electronic Journal of Elementary
Education. 9(3). pp.693-708.
Walker, V., Bowkett, G. and Duchaine, I., 2018. All Companies Are Technology Companies:
Preparing Canadians with the Skills for a Digital Future. Canadian Public Policy. 44(S1).
pp.S153-S158.
Huda and et.al., 2017. Strengthening interaction from direct to virtual basis: insights from ethical
and professional empowerment. International Journal of Applied Engineering Research.
12(17). pp.6901-6909.
Tømte and et.al., 2015. Educating online student teachers to master professional digital
competence: The TPACK-framework goes online.Computers & Education. 84. pp.26-35.
Raju, J., 2017. Information professional or IT professional?: The knowledge and skills required
by academic librarians in the digital library environment. portal: Libraries and the
Academy. 17(4). pp.739-757.
Gretter, S. and Yadav, A., 2016. Computational thinking and media & information literacy: An
integrated approach to teaching twenty-first century skills. TechTrends. 60(5). pp.510-
516.
Birt and et.al., 2018. ICT SKILLS DEVELOPMENT: THE DIGITAL AGE AND
OPPORTUNITIES FOR ACCOUNTANTS1.
Tella, A., Akande, T.O. and Bamidele, S.S., 2018. ICT KNOWLEDGE AND SKILLS
REQUIRED FOR RECRUITMENT OF ACADEMIC LIBRARIANS IN THE DIGITAL
AGE. Library Philosophy & Practice.