University Report: Internet Implications and Data Protection in Amazon

This report delves into the multifaceted implications of the internet on Amazon, one of the world's largest e-commerce retailers. It explores how Amazon's online presence has driven significant profit and performance enhancements, emphasizing the convenience of online shopping and the role of social media in boosting sales. The report addresses the challenges associated with online businesses, such as shipping costs, and highlights the importance of intellectual property protection, particularly concerning copyright and patent infringements. It also references legal cases involving Amazon and counterfeited products, emphasizing the need for Amazon to use the Brand Registry and proper trademarks. The report concludes by underscoring the significance of data and intellectual property protection in maintaining brand integrity and fostering customer trust in the online marketplace.

Running head: INTERNET IMPLICATION AND DATA PROTECTION IN AMAZON
Internet Implication and Data Protection in Amazon
Name of the Student
Name of the University
Authors note

1INTERNET IMPLICATION AND DATA PROTECTION IN AMAZON
Table of Contents
Introduction................................................................................................................................2
Implications of Internet on Amazon..........................................................................................2
Protection of Intellectual Properties...........................................................................................3
Conclusion..................................................................................................................................4
References..................................................................................................................................5

2INTERNET IMPLICATION AND DATA PROTECTION IN AMAZON
Introduction
Amazon is one of the largest retailer of the world that provides ample products to its
customer. Formerly called as Cadabra, the company is situated in Seattle, Washington. Jeff
Bezos founded this organization in 1994, July and renamed it as Amazon in 1995 (Amazon,
2015). He suggested this name which has resemblance to the Amazon River which is situated
in South America. Amazon also tends to provide artificial intelligence and cloud computing
services along with E commerce. It originated as a book selling company but extended its
services by offering goods and digital media services to its customer. Amazon is the iconic
example of the best electronic commerce in the world. It provides web services which
includes cloud computing and internet services such as books, movies, music, daily products,
cosmetics, electronics, clothes and toys. The aim of this company is to provide range of good
services that helps to satisfy all the requirements of the customer. Its services are expanded
worldwide with its exotic products like the amazon kindle, Alexa, housewares, laptops and
many more.
Implications of Internet on Amazon
The Web presence of Amazon has made it earn greater profits and boost its
performance to higher level. To sustain the completion, online presence was a very
intelligent move taken by amazon. The web presence has made it easier for the customer to
view the product by just one click. The offline businesses are always limited to geography.
Only the nearby customers will visit the store and will buy the products, but with the access
of internet, the customer finds it convenient to choose their products being far away from the
store. This accelerates the sales by providing visibility to the customers (Antoun et al., 2016).
The internet also helps to present the product in a better and enhanced manner. The online

3INTERNET IMPLICATION AND DATA PROTECTION IN AMAZON
store creates a nice catalogue that show case the products in such a manner that the customer
will be persuaded to buy them instantly.
Online shopping has helped the people by providing them convenience and a chance
to check all the varieties of product sitting in their rooms. Due to the increase in technology
online shopping has made its major impact in the lives of the customers as well as the
suppliers. There are some negative impacts though, connected with the online shopping
(Newcombe et al., 2015). The shipping charge is one of the major implications that are faced
by the online industries such as Amazon. Amazon has to pay great charges to the suppliers
and therefore they are imposed to high shipping charges. They sometimes find it difficult to
sustain in such competitive environment as they cannot afford to give discounts to their
customers.
Social Media has been one of the most outstanding strategy of Amazon that has
generated greater revenue for the company. According to studies, there has been a rapid
growth in the sales of the company after the successful collaboration with social media sites
such as Facebook and Instagram (Tuten & Solomon, 2017). This strategy has helped them
generate more traffic by boosting their products and ads on these platforms (Lovejoy &
Nobre, 2018). By providing a feedback option for the customers, it has tend to improve their
performance and meet the customer’s need. The reviews has helped them to improve in a
better way.
Protection of Intellectual Properties
Before selling any product, it is important to get legal permission from the federal and
government. The local laws policies must be included into the products that have been
prvided. There are some common intellectual property (IP) concerns that is faced by the
Amazon (Drahos, 2017). Amazon was accused of selling counterfeited products of Milo and

4INTERNET IMPLICATION AND DATA PROTECTION IN AMAZON
Gabby on 2013. However, it was later proved that Amazon was guilty and not the true seller
of the Mio and Gabby.
Copyright Infringement: the photos that was marketed were copyrighted. It
advertised the fake product of Milo and Gabby. Amazon was not responsible as it was
uploaded by some third party. Therefore, the court said that amazon must protect its IP and
must control any further infringements.
Patents: Design patent counterfeit of jewelry and other ornamental products.
Conclusion
The paper concludes that the protection of data and intellectual property is important
if the business is exposed online. Therefore, the primary method to protect the brand is to use
Amazon Brand Registry. The proper trademark will add protection to the brand. It also helps
the customer to search for real products. The implementation of single seller relationship will
help in increasing sales thereby preserving the brand name.

5INTERNET IMPLICATION AND DATA PROTECTION IN AMAZON
References
Amazon, E. C. (2015). Amazon web services. Available in: http://aws. amazon.
com/es/ec2/(November 2012).
Antoun, C., Zhang, C., Conrad, F. G., & Schober, M. F. (2016). Comparisons of online
recruitment strategies for convenience samples: Craigslist, Google AdWords,
Facebook, and Amazon Mechanical Turk. Field Methods, 28(3), 231-246.
Drahos, P. (2017, September). The injustice of intellectual property. In Intellectual Property
Forum: journal of the Intellectual and Industrial Property Society of Australia and
New Zealand (No. 110, p. 56). Intellectual and Industrial Property Society of
Australia and New Zealand Inc.
Lovejoy, T. E., & Nobre, C. (2018). Amazon tipping point.
Newcombe, C., Rath, T., Zhang, F., Munteanu, B., Brooker, M., & Deardeuff, M. (2015).
How Amazon web services uses formal methods. Communications of the
ACM, 58(4), 66-73.
Tuten, T. L., & Solomon, M. R. (2017). Social media marketing. Sage.