Internet's Profound Influence on Media Development: A Detailed Report

This report examines the profound influence of the internet on media development. It begins by highlighting the shift from passive audiences to active participants in media consumption, driven by digital convergence. The study aims to understand and evaluate the impact of the internet on media-related activities, focusing on technological advancements. It emphasizes the internet's revolutionary impact on communication, particularly through social media platforms, and its effect on the media industry's economics. The methodology involves secondary data collection from online journals, research papers, and websites, with a critical approach to data suitability. The report concludes by suggesting new areas of development within the context of internet-mediated media activities.

How Did The Internet Influence The Media Development?

Abstract:
The art of consuming media has created entirely new form. Earlier the audience was passive but
now they act as active, they are now in cast, they are more central, along with influential role that
lasts long. The digital convergence has changed a lot; it signifies the way internet has developed
both in technological and political terms. The discussion on this point will however eventually
mediate the content that the mass media consumes. In most of the countries Internet acts as the
source of media and information. However, it is also identified that the nature of internet sets it
apart from other communication technologies. In the recent era, the pace of technological
developments have been rapid, the number of connection has grown up to 4.3 billion in just
years.
Aim of the study:
Aim of the study is to understand as well as evaluate the impact of internet in media related
activities in line with its technological development.
Significance of the study:
Internet has been revolutionary in human life. Internet has changed the fundamental nature of
communication and relationships with the audience. The main impact of internet can be noticed
in social media, in social media platforms with the help of internet sharing of images, ideas, and
opinions take place. With the help of internet the ease of communication has been available and
people around the world can still continue to evolve. The impact of economy in media industry is
a noticeable point. The recent research on this topic signifies that internet adaptability in media
industry is also reducing costs in media industry. The Internet and specifically its usage provides
an example that how its nature and consequences has been transforming the society. Therefore
this study highlights on the areas of media and media related activities through internet and
suggests new areas of development.
Methodology:
In this research the data will be collected in secondary level. Where as in secondary research data
will be collected from online journals, research papers, blogs websites and analysis can be done.
Secondary data type is the type of data that has been published already. The main problem of this

secondary data collection method is that the solution might be skeptical. Before using the
secondary data, the object, scope and the nature of the original enquiry needs to be studied and
then the data needs to be scrutinized for data suitability.

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