Internet Marketing Report: Amazon's PPC Strategy and Key Factors

This report examines Amazon's approach to internet marketing, focusing on its Pay-Per-Click (PPC) strategy. The report details how Amazon utilizes PPC advertising through partnerships with advertising companies and search engines. It highlights the key factors of PPC, including the use of relevant keywords, the cost-effectiveness for both the advertiser and the customer, and its impact on customer loyalty. The report also references several academic sources to support its analysis of internet marketing and e-commerce strategies, providing a comprehensive overview of Amazon's marketing techniques and their effectiveness in the digital landscape. This analysis is crucial for understanding the dynamics of online advertising and its role in driving sales and customer engagement.

Internet Marketing
(Task 2)

Introduction
Most of the companies are using internet
marketing to increase their sales, it is a
contempropry trend which is used by the
Amazon.

4.1 Pay per click.
Amazon is having deal with the advertising
companies who works for promotions and
advertisements. These advertisement companies are
having a tie up with the search engines. Now
whenever a user go on search engine like; Google,
they have a promotional link of Amazon and if that
user make a click on that particular, Amazon have
make payment in the favour of advertising company.

Factors of Pay per click
advertisments.
 Kye words; it is having some key words whic
are relevant to search.
 Cost less for user; Customer is not have to
pay any type of charges.
 Cost effective; This is a very cost effective
process as it produce results.

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