Internet Marketing Report: Evaluating Online Marketing Strategies

This report provides a comprehensive overview of internet marketing strategies, focusing on the case of Smart Restorations Limited. It explores key elements such as web design, social networking, search engines, and email marketing. The report evaluates the internet marketing mix, including e-product, e-price, e-promotion, and e-place. It compares various internet marketing tools, including company websites, online advertisements, and online distribution/payment processes. The report also examines interactive order processing and delves into secondary market research, including quantitative and qualitative research methods. Furthermore, it explores online surveys to understand consumer behavior and the use of electronic customer relationship marketing. The report concludes with an outline of an internet marketing plan and a discussion on pay-per-click advertising, providing a thorough analysis of online marketing techniques and their application.

INTERNET MARKETING

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1 ...........................................................................................................................................1
1.1 Explain the element of the internet marketing.....................................................................1
1.2 Evaluate the internet marketing mix.....................................................................................2
1.3 Compare internet marketing tools, e Tools that will be used................................................3
1.4 Examine how the interactive order processing will work.....................................................4
TASK 2 ...........................................................................................................................................5
Covered in ppt.............................................................................................................................5
TASK 3..........................................................................................................................................12
3.1 Secondary market research to gain an understanding of the industry or the market..........12
Key sources of secondary market research .............................................................................12
3.2 Online survey to understanding what stops shoppers from buying online.........................13
3.3 Use of electronic customer relationship marketing to manage customer interactions .......14
TASK 4 .........................................................................................................................................15
4.1 Produce an outline internet marketing plan........................................................................15
4.2 Create a poster presentation on pay per click advertising ..................................................17
CONCULSION..............................................................................................................................17
REFERENCES..............................................................................................................................18

INTRODUCTION
Internet marketing is one of the type of the marketing in which the company use online
web and email to promote their product and services. These days internet marketing has the
wider scope because now a days large number of population is using the internet on their
different devices like mobile phones,laptops, tablets etc. It is a form of marketing by which
company can promote it brand and increase the sales by the web and online tools of the
marketing(Jobber and Ellis-Chadwick., 2012). The company can promote its brand name
targeting the large population at a time and in quicker and easy way.
In this report the company which presenting is smart Restorations Limited company
which buy and sell the used and refurbished office furniture systems. This company is facing the
problem to increase awareness of the brand name so they get the partnership with the another
company name Medium Blue Search Engine Marketing which a online web designing company
by which smart restoration improve its marketing strategy.
In this report the element of the marketing and the tools which are use in internet
marketing has been discuss. Different marketing mix studied in this report to get the clear
understanding about the topic.
TASK 1
1.1 Explain the element of the internet marketing.
Internet marketing is a very important concept of the marketing. It help the company to
advertise its product and brand name among the customers. To understand about the topic
following are the element of the internet marketing.
 Web design:- web design is a one of the elements of internet marketing. It is very
important for every company to design or to have the website of the company because the
when the company do the advertisement the customer can find the product on website to
do their final actions(Sweeney, MacLellan, and Dorey., 2015). If company doesn't have
the website it is difficult for customer to search product. It can decrease the availability
of the product and effect the brand name of the business enterprise.
 Social networking sites:- this also the important element of the internet marketing as the
use of social media is increasing day by day. So for the wider range company can use this
element to advertise its product by that the enterprise can reach to the large public. Some
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of social media are twitter, Facebook, Instagram, Pinterest etc. company create its own
page on this media and customer get the information about the product attributes, prices
etc.
 search engines:- in this type of element the company can make its brand name visible on
the search engines like google and yahoo. By this the customer find the various site and
portal on which the product is available.
 Email:- email is the one of the elements which company use to promote and advertise its
product and services. In this type of element the company get the email address of the
customers and send the mail about the customer product, new collection arrival, discounts
given to the customers, coupons etc.
1.2 Evaluate the internet marketing mix
Marketing mix is a controllable elements from which company can attract the customers
to buy its product and services it very important to understand these factors because they
influence the customer to buy the enterprise product(Sozinova, and Fokina., 2015). Following
are the factors of the internet marketing mix.
 E-Product:- product is the first marketing element in which company decide what
services and product enterprise has to provide to the customers. The product has the
design, features which can attract the the customer to buy. In context to the smart
Restorations Limited company is dealing with the office furniture so the product can be
the different range of the furniture company provides like table, chair etc.
 E-Price:- price is another important factor of the marketing mix. Before selling any
product the company has to give the price of particular product and services. Pricing can
be done on these basics like by value of the product, according to the competitor pricing,
customer buying power.
 E-Promotion:- another marketing mix is promotion. In this company will decide the
different channels by which they can advertise the product and generate the awareness for
the product and services. They are different channels and promotion mix by which
company promote its product. In context to the company they choose the internet
marketing to advertise its commodities. Some of the mediums by which the company
promote its good like by social media, search engines, emailing, messages etc. internet
marketing is the cheaper and quicker way to promote its product.
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 E-Place:- place is the last element of the internet marketing. In this company choose the
place at which the customer can buy the products. In e-place there is no visible store,
layout for buying the good the place where the product is available is online portal,
company official websites.
1.3 Compare internet marketing tools, e Tools that will be used
There are various marketing tools which are used to advertise the product and help to
achieve the company goals(Jain, Ahuja and Medury., 2013). The business enterprise can us these
marketing tools to reach the customer and present their customer in front of them. There are
different tools used in the offline marketing and online marketing. Following are e-tools which
is used in the internet marketing.
 Company official website:- every company need to design its official website by which
they can provide thee product to the customers. So it is important to design the website
properly because it is a online platform to purchase the product. Company should make
its website in a manner so that the customer can easy access and in quicker time. The
product layout should be according to the different segment like premium and masses.
 Online advertisement:- advertising product online is one of the tool which company
can use. In this the company prepare the advertisement, poster, presentations,videos
upload on the online marketing channels. The online advertisement can be done on the
social sites, different portals. Some of the sites are you tube, LinkedIn, Facebook. The
company has its own page on these sits or bloggers who promote the product by using
hashtags.
 Online distribution and payment process:- company can use the third party to sell its
product. They can choose the distribution online shopping sites like snap deal, flip kart ,
jabong ,mantra etc. in context to the company thy are dealing which furniture so they can
choose peperfry to sell its furniture. They use the online secure payment from their debit
card. Credit card or wallet, paytym. The company gives the special discount rates on the
particular bank and also provides the EMI option to purchase the product.
1.4 Examine how the interactive order processing will work
In online business the companies design the website or portals in manner so that is easily
accessible and easy to use. The customer follow the process to buying the product online that
process is termed as interactive order processing in with the customer follow the steps to order or
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purchase the goods. The first step when the customer visit the online shopping websites example
flip-kart,peperfry. amazon, snap deal etc. second step is to search the product from the above
toolbar according to category, prices(Chen., Fay and Wang., 2011). Customer rating. Third step
is to select the product customers likes and add the product in the buying cart. Fourth step is to
visit the cart to final purchase of the product choose the quantity. Fifth step is to enter the
personal details like phone number, name address, pin code etc. sixth step is to select the
payment method like cash on delivery. Credit card,debit card, pay-pal,wallet. These mode of
payment are secure for the money transaction. The final step to proceed and confirm the order.
After the interactive order processing has been done the customer have to give the buying
experience from the particular website. By this feedback company can improve the website as
per the customer reviews and comments.
Every different organisation has the different process. They have different designs and
presentation on the websites some of the company assists personal consultant to guide the
customer. Like in cosmetics the video is there to show the demonstration of the product. Some
website offer to try the product by uploading the pictures. In context the smart Restorations
Limited company can assist the customers by shopping the suitable furniture according to the
area, nature of the business etc.
TASK 2
Covered in ppt
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