Internet Marketing Plan and Strategies for Smart Restorations Limited

This report provides a comprehensive analysis of internet marketing strategies for Smart Restorations Limited, a company specializing in refurbished office furniture. The report covers various aspects of internet marketing, including search engine optimization (SEO), pay-per-click advertising, social media marketing, and email marketing. It examines the marketing mix elements like product, price, place, and promotion in the context of online sales. Furthermore, the report delves into internet marketing tools, interactive order processing systems, and the mechanics of search engine optimization. It offers recommendations for Smart Restorations Limited to improve its website, increase conversion rates, and ultimately boost sales by leveraging the power of online marketing and customer relationship management. The report also provides recommendations on the use of Facebook and SEO for marketing of products.

INTERNET
MARKETING
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TABLE OF CONTENTS
Introduction......................................................................................................................................3
TASK 1............................................................................................................................................3
1.1.................................................................................................................................................3
1.2.................................................................................................................................................4
1.3.................................................................................................................................................5
1.4.................................................................................................................................................5
TASK 2 ...........................................................................................................................................6
2.1.................................................................................................................................................6
2.2.................................................................................................................................................7
2.3.................................................................................................................................................8
2.4 ................................................................................................................................................9
TASK 3..........................................................................................................................................10
3.1...............................................................................................................................................10
3.2...............................................................................................................................................10
3.3 ..............................................................................................................................................13
TASK 4..........................................................................................................................................13
4.1...............................................................................................................................................13
4.2 ..............................................................................................................................................14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16
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INTRODUCTION
Internet marketing is the most important process which consists of different activities
related to expansion of business by targeting potential buyers. Internet refers to the any source
through which online any information or anything is purchased by an individual. Marketing
refers to the any method that a company is following in order to provide information about
product to the people and persuading them to purchase the products. Increasingly marketing is
done through websites by the business firms to attract customers in the business. This assists
business to integrate different activities regarding promotion and products and services in order
to attract potential consumers. Present report is based on case study of Smart Restorations
Limited which is specialized in refurbished office furniture system. Here, business is planning to
improve websites and conversion rate for the purpose of increasing sales turnover. In this regard,
elements of internet marketing and its marketing mix are also explained. Further, mechanics of
search engine marketing has been demonstrated along with best practices related to online public
relations. In addition to this, internet marketing plan has been prepared by taking into account
pay per click advertisement. Apart from this, electronic customer relationship marketing is also
used to interact with consumers and retain them for longer time span.
TASK 1
1.1
There are different elements of marketing which help business like Smart Restorations
Limited to sell furniture at global level. Internet marketing is the process to make efforts for
promotion of products with the use of web and email to increase the sales turnover (Pomirleanu
and et. al., 2013). On the other hand, marketing is broad concept which covers advertising and
market researcher for promotion of products and services. These are explained as follows- Search engine optimization-Search engine optimization is the most important aspect
which assists corporation to improve service quality in an effectual manner. It is basically
used to increase the search rating of website whereby it becomes easy to approach
potential buyers and increase their attention for purchasing good quality of products and
services in the marketplace (Baghdadi, 2013).
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 Pay per click-Pay per click also plays important role which aids to promote the products
and service in the marketplace. Here, management of Smart Restorations Limited
focuses upon preparing website effectively which contain appropriate content and other
related aspect for ease of buyers. This proves to be effective for create competitive edge
of the business in the marketplace. Social media marketing-Ir is also considered as the important role through which
management of Smart Restorations Limited advertise for their furniture by using social
media marketing. Under this, large mass of people are attracted at the same time whereby
it becomes easy to know their preferences effectively (Charlesworth, 2009). This tends to
create image of business at international marketplace and deliver good quality of services
to large number of buyers.
 E-mail marketing-E-mail marketing is also used by businesses in order to approach
buyers. Here, management uses effective strategy wherein group of customers are
targeted and information is disseminated to them by using e-mail. It can be related to
special offers and discount on specific products and services (Danaher and Rossiter,
2011). At this juncture, Smart Restorations Limited uses e-mail marketing for getting
feedback from customers related to quality of products and services offered by the
business. Owing to this, customers feel valued and they tend to refer products and cited
firm to others.
It is recommended that out of all these methods Smart restorations ltd must use
SEO, social media in order to do marketing of the products. It is recommended because
when one search something about the relevant product then due to use of SEO method
firm name will be displayed on top of search page. Prospective customer will
automatically visit firm webpage and can convert in to real one. Through social media
access can be made to the large number of customers and number of customers can be
increased in the business. Thus, due to high level of effectiveness both channel of
communication are recommended to the business firm.
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1.2
Marketing mix includes wide aspect related to particular product and services which are
decided by management. It covers detail information regarding services or products through
which buyers can be attracted. These marketing mix are explained as follows- E-product-Product is the most important element under marketing mix for which
customer desire. According to the case study, Smart Restorations Limited deals in office
furniture system. For this purpose, internet marketing will be used to advertise product
and attract more customers towards the same (Ifinedo, 2011). At this juncture, e-mail
marketing and social media can be used for attracting buyers and delivering information
related to furniture to them. E-price-Price is another important element which provide information regarding special
discount and other related information of product. However, product can be offered at
discount in accordance with preferences of buyers. Apart from this, discount strategy tend
to increase attention of customers towards purchasing the product (Miles, 2013). Owing
to this, Smart Restorations Limited set appropriate price which in turn it becomes easy to
target potential buyers and retain them for longer time span. Mentioned firm can follow
price penetration strategy and can sale its product at low price to the customers. By
doing so it can increase overall number of customers in its business at fast rate. E-place-Place is the directly associated with product where customer to buy the same. It
plays important role because convenient options are selected for purchasing product. At
this juncture, online marketing will be done regarding the product and the same can be
placed online also. Here, images and features of product will be displayed on online
portal. This tends to attract more consumers to buy particular topic so that accordingly
overall rate of return can be increased (Radhamani and Rao, 2012).
 E-promotion-It is another important aspect which assists corporation to advertise
products and services. Here, different strategies are applied for raising awareness among
customers. For instance, Smart Restorations Limited uses social media marketing under
which large mass of people get information about the same at the same time.
It is recommended that penetration pricing strategy must be followed by the firm
in its business. It is also advised that on portal online purchase facility must be available
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to the customers. Detail specification about the product must be provided to the site
visitor on single page. On the basis of USP product must be promoted on the portal. In
this regard number of bookings of the particular product can be flashed on the webpage.
1.3
There are different internet marketing tools which can be used by Smart Restorations
Limited for advertising its products and services. This assists business to integrate all business
activities and deliver good quality of services to large number of buyers. For example, Facebook
is used for targeting large mass of people at a time. It can be critically evaluated that Facebook
might create issue for company as competitors can easily copy its strategy. For this purpose,
professional sites are updated by adding chat options in the same (Vives and Svejenova, 2011).
On the other hand, Twitter is used to gain popularity of firm by increasing its followers. At the
same time, it is important to update exiting products and services. It aids to increase attention of
consumers and provide them appropriate service quality. Apart from this, Linkedin and other
professional sites are prepared just for the sake of developing relationship with consumers as
well as other stakeholders. LinkedIn in comparison to Facebook cannot be used to marketing of
the firm product. This is because LinkedIn is the site where information about professional
people is available. This site has nothing to do with the company products. Hence, for marketing
LinkedIn cannot be used by the business firm. Thus, it can be said that Facebook is the best
option for the Smart Restorations Limited relative to LinkedIn. LinkedIn can be used only to
generate business by contacting number of parties. Information about industrial product can be
provided to the CEO directly through LinkedIn. Addition to this, search engine optimization
increased views of site but at the same time competitors can easily copy the strategies adopted by
business. Hence, Smart Restorations Limited should go for Facebook to increase customer base.
1.4
Interactive order processing is a system under which one can place an order to purchase a
product and can make payment through a relevant website (Reas and Fry, 2015). Order
processing refers to effective aspect under which products and services are delivered to
customers by following particular facet. Here, Smart Restorations Limited follow below
mentioned process of interactive order-
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 Login the site-This is the first step under which user need to login the site of firm or
application provided by the same. It is very short procedure under which some detail
related to customers is needed. Selecting the product-It is the second step wherein products or office furniture is selected
in accordance with preferences (Michaelidou, Siamagka and Christodoulides, 2011). This
is the second stage because in the interactive order processing system first of all order isn
placed by an individual. Here, firm focuses upon provide more choice to buyers so that
accordingly they come to know about availability of varied options. Owing to this,
customers will set product on the basis of color, design, price and other features. Adding the product to cart-At this stage, products selected by customers are added into
cart. It is necessary to do because till the time customer will not add product to the cart
his order cannot placed online. It reflects that customers have selected the product and
willing to buy the same. However, cart is used for storing all selected office furniture
system so that direct order related to purchase can be placed. Checkout-At this stage buyer checkout overall procedure in the light of available options
so that order can be placed in relatively less time span (Shuai and Wu, 2011). Placing order-After reviewing overall procedure, buyer finely decide the place order by
provide detail related to address. However, all selected products in cart will be purchased
by placing order. Such kind of things save a lot of time of an individual. Payment and delivery-Under this, buyer select the mode of payment which can be either
cash on delivery or via card. However, secure mode of payment is ensured whereby no
any harm will be caused to potential buyers (Thomas, 2011).
 Feedback-This is the last procedure under which Smart Restorations Limited send a mail
related to feedback of office furniture system so that experience of buyers can be known
and areas of improvement can be discovered.
This process will be used by Smart Restorations Limited after developing online portal
where all of the above mentioned features will be added on site. It will get application of firm so
that accordingly buyers can get the same downloaded on their mobile and then processing can be
done effectively.
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TASK 2
2.1
Mr. Man it is very important to understand the mechanism of the SEO. In the current time
period it is very difficult to gain attention of the customers. SEO remove this problem and help
firm in bringing its site on first page of search engine. This thing help business firm in gaining
attention of the customers.
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Search engine optimization refers to the process of increasing number of visitors towards
professional site of business by increasing its appearance to buyers. It assists corporation to
target large mass of buyers at time and offer them desired product in order to retain them for
longer time span. It is considered as 24/7 marketing department under which site of the business
will be ranked everyday throughout a financial year. It supports corporation to maximize overall
sales turnover by delivering good quality of products and services (Tiago and Tiago, 2012). It
aids to increase new customers because firm get better conversation rates whereby company can
easily create its goodwill in the marketplace. Furthermore, search engine optimization tend to
focus upon increasing qualified web traffic. However, this procedure is completed with the help
of receiving majority of impressions and clicks. This in turn, it becomes very easy for Smart
Restorations Limited to create goodwill of the business in the marketplace. It would be effective
for corporation to expand business at global marketplace. Not only this but, by using search
engine optimization corporation come to know about effective ways for integrating personnel as
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well as consumers as everyday site is updated (Miles, 2013). This proves to be effective to create
secured position of firm in the marketplace. It can be critically evaluated that this strategy might
be harmed for corporation as competitors can also notice the same. Owing to this, they might
copy different strategies of business. Though, it is effective to target more buyers but at the same
time, rivalries also get chance to copy strategies of firm. For this purpose, company need to take
care of mechanisms of search engine optimization whereby to becomes easy to sustain
competitive edge and increase overall rate of return in the marketplace (Disadvantages of SEO,
2016). It is recommended to the business firm that it must use SEO at large scale in order to
create number of customers in the business.
2.2
Opt e-mail marketing is another strategy to target buyers and increase their attention
towards latest offering or other special offer of company. Accordingly to given case study, Smart
Restorations Limited focusing to improve its online marketing where opt-email can be used to
grab attention of consumers. Opt-email make it possible to send information related to office
furniture system. It can be critically evaluated that, company must have contacts of potential
buyers so that accordingly mail can be sent to respective users (Baghdadi, 2013). However, users
can be invited to sign in the promotional sites for getting detail related to offerings.
Here, it might be possible that appropriate advertisement is prepared and the same posted
along with sign in of site. It tends to attract more users and enable them to take quick purchase
decision. It is used for different reasons such as building trust and creating large customer base.
In this regard, management of Smart Restorations Limited uses appropriate strategy or message
for posting opt-e-mail newsletter whereby number of consumers are approached at a time for
purchasing office furniture (Ifinedo, 2011). The opt-e-mail newsletter for corporation has been
prepared as follow under which first time business is coming on online portal for attracting more
buyers. It would be effective to increase customer base by delivering them good quality of
products and services.
Hello,
You will be surprised to know that, Smart Restorations Limited; a center of quality
furniture system is extending range of products for your convenience. You are invited to drop
you idea to find to best suitable product. However, first 50 customers will be overloaded with
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