Comprehensive Internet Marketing Report for Restoration Limited

This report provides a comprehensive analysis of internet marketing strategies applicable to Restoration Limited. It begins with an introduction to internet marketing and its significance in the modern business landscape, emphasizing the importance of digital promotions in creating brand awareness. The report then delves into various elements of internet marketing, including e-commerce, digital marketing, and e-business, evaluating their advantages and disadvantages. The core of the report examines the internet marketing mix, focusing on the 4Ps (product, price, place, promotion) and their application in an online context. Furthermore, it explores the specific internet marketing tools utilized by Restoration Limited, such as company websites, online payment systems, and online advertising methods. The report concludes by outlining the interactive order processing steps, emphasizing the importance of customer convenience and trust in online business operations. The report references relevant academic sources to support its analysis.

INTERNET MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1 ..........................................................................................................................................3
1.1...........................................................................................................................................3
1.2...........................................................................................................................................4
1.3...........................................................................................................................................5
1.4...........................................................................................................................................6
TASK 2............................................................................................................................................8
..........................................................................................................................................................8
..........................................................................................................................................................8
........................................................................................................................................................10
TASK 3..........................................................................................................................................15
3.1.........................................................................................................................................15
3.2.........................................................................................................................................15
3.3.........................................................................................................................................17
TASK 4..........................................................................................................................................17
4.1.........................................................................................................................................17
4.2.........................................................................................................................................18
CONCLUSION..............................................................................................................................19
REFERENCES .............................................................................................................................21

INTRODUCTION
There are different ways to popularize the commodity and services in the trading market
to attain the long and short terms vision in a productive manner by the organization. In the
changing world of technology digital promotions are growing very fast and it helps to create
awareness about the company among the customers. Internet is play a very important role in the
place of marketing. Internet marketing is a ways to familiarize service and products by the
support of internet. It makes the functions or the process of marketing more easy and fast. This
is assisted to send the message to the mass customers to earn profit in the competitive market
with the help of good advantages (Christiansen, 2011). It also helps in generating demands of
the products. Promotional methods have different ways that includes social media, emails. This
present is based on internet marketing of Restoration Limited that also consists of various
elements of internet marking.
TASK 1
1.1
Internet marketing is a process that makes the business run in a smooth way without any
problems. By the help of internet marketing products and services are promoted in the market. It
also consists of different elements that are used by the marketers to promote the products by the
functions of marketing. Its a way to create customer's attention towards the offered products and
services (Miller, 2010). This is the great opportunity to the marketers to pass a message to the
targeted customers to earn gain in the competition market. There are various elements that can
used by the Restorations Limited and internet marketing as follows-
E-commerce: Its a element through which awareness is provided about the commodity
of any brand with the support of internet. Its a type of online trading. E-commerce has supported
the buyers by providing them commodities in wider variety and in competitive prices. E
commerce means Electronic trading. (Yamin, Bitton and Bates, 2010). Its a easy way to buy,
sell, distribute and also market goods. Even transfer of funds are also done through the help of
electronic communication. Its mainly referred as online commerce. This provide some of the
advantages to the company that this method saves the time of the people and they get the

services at their home. Disadvantages are also attached with this method that some people done
know how to access internet so they cannot buy products from companies online store.
Digital marketing: Its a method that can be acquire by any organisation to express the
necessary sources about the product to the potential buyers. This is the way marketer adopt to
publicise the services and products by the use of electronic devices such as laptops, computers
and also the smartphone. It occupies a large market size for the product of the business firm.
(Mathews and Bianchi, 2010). Social website, company website and restoration limited emails
are the pages that help to perform the digital activities in the market. Through this work can be
easily handled and people can get the data quickly. If some electronic related issues happened
then it will take some time to recover. Sometime data may also lost from the electronic gadgets.
E-Business: Its a internet marketing element. It has defined as the mode of organising
the trade commerce of the business with the help of different instruments that expands demands
of the products and services. Targets and Purpose of an organisation can be fulfilled by using
online trading to segmenting, aiming the buyers in the market. The components of online
marketing helps to conclude the potential substitutes in the environment that impact on the
expansions of the operations with the organisation. Through this method, the manger can easily
segment the people and target the customers. Some disadvantages are also attached with this
kind of business that they cannot attract people who don't about internet.
1.2
Internet marketing mix consists of 4PS of marketing that are basically product, price,
place and promotion. It is an a responsibility played by marketing mix to achieve the
predetermined targets for the business organisation (Chen, Fay and Wang, 2011). For the online
services purpose one can also include people, process and physical evidences in the marketing
planning. It can also differ little bit from ordinary components of the market. The four PS are as
listed below:
E-product: Product is considered as a basic component for the marketing mix. Every
organisation must develop a demanded group of the people because it is necessary. If a
commodity is buyed then the user gets a email as URL form where the commodities are
downloaded. The goods can be digitally encoded then transmitted frequently, inexpensive and
reliable. Its a variety of link that is mailed to the user upon the acquire of the product or the
services. All the information regarding the product is deliver to the buyer through the the help

of internet. In this the customers are not able to touch the product but can read only the details
about the offer on the company's websites (Kozinets and et.al., 2010). Through this approach
customers can choose the products according to their choice by watching the images. Sometimes,
customer get product that is not exactly in the image this may be the disadvantage for the users.
E-price: Its a value expanded by the buyer on the purchase of the product or the services.
Its the monetary value of the goods and services that are accessible in the market. To create
demand in the market the cost of the market products play a vital role. Its a cost of a organisation
that identify the actual share of price related to the per share earnings of the goods in the market.
Marketing online and selling the goods to the buyers creates problems for the business firms to
identify the cost of the goods (Tse, 2013). People can pay for their services through debit and
credit card via e-transaction. Sometimes third party can also fetch the data of that customer this
may be disadvantage for the customers.
E-place: In marketing mix place is defined as the different route, medium by which the
supply of goods is done to the source to the final user. Wholesalers, retailers, distributes and
intermediaries are also know as place used for the operations of products. If the goods are sold
accurately in the right place then there is a great chance of sales for the longer time. Customer
can get the products through companies websites and intermediaries. When company offer
services at home then may be customers are not get satisfied with the services.
E-promotion: It is a way to explore appreciation of the goods and the brand among the
customers through different activities (Sweeney, MacLellan and Dorey, 2015). It also includes
various promotional plans and promotional mix activities. Online is a big community and
through this the firm can attract many customers and can create a strong customer base. If they
will more focused on the online marketing then some people will not be aware of the services.
1.3
Internet marketing mix is considered as the process of selling the product and services
with the help of internet. It considered as a very simple way to sell and purchase the goods
online sitting at one place. Internet as changed the ways of purchasing and selling the products
and services (Jambulingam and Sharma, 2010). There are different types of internet tools
affilated by Smart Restorations Limited for the internet marketing operations. Tools that are used
for the operations are digital radio, internet protocol television, Facebook, digital

television,Twitter- fed that are build up for the better relation with targeted customers in the
trading.
Company website: Smart Restorations Limited, when started a online business they had
to create a website so that the users can get the details for the product. Restoration Limited has a
official website that consists to delivers the required informations about the products to the
buyers. This also aims to increase the brand image and loyalty of the customer's that is required
for every business firms so, that their can attain towards their targets. If companies website is
attractive then its can create a strong customer base. If website is not good then people will not
purchase such products from such organization.
Online payments: The online payment system helped the customers a lot because it
reduced the waiting time for the payments. It considered as an simplex process for doing
payments for any of the products or services purchased online (Hoffman and Fodor, 2010).
Distribution of products online provides high convenience to the customers to get direct delivery
of product as well as the payments that are online. It also provide facility to purchaser to pay the
value of the goods through the internet. Time can be saved from the online payment and
customer also get some attractive offer if they pay for goods via debit and credit cards.
Online Advertisement: To increase the demand of the product in the market the
organisation place advertisement so that more buyers can get attracted. Advertisement can be
done through the help of images and videos for the product and gain attention of the customers.
Videos are used by the organisation to do online promotion. Through these promotional
activities firm can create a strong base of loyal customers and can increase their sales.
Smart Restoration Limited can use digital TV, digital radio, you Tube and mobile in
order to promote the services of the company. These all methods are very effective.
1.4
Interactive order processing is a method to perform the customers requirements the
receipt of the order, still the delivering of the goods to the customers(Moe and Trusov, 2011). Its
a easy way of online business. To gain profit and advantages in the competitive market the
customers trust is most important to the setup of the business organisation. This is the way to
convenience approaches for processing orders of the customers (Trusov, Bodapati and Bucklin,
2010). The organisation must develop own platform where the customer as access to explore
the goods or the services by the better convenience. There are steps for this process as follows:

In the case of Restoration Limited organisation can make or build up its own online
portal that can provide all the requirements to the customers so, that their can use the site to
explore the product of furnitures. It will be convenience for them to search variety in the
furnitures.
In the second step the customer can choose the product online according to the relevance.
In this the customer selects the order quality.
In the next step the customer checks the place to collect an order of the furniture of the
company. It is the stage where the customer checks the receiving place of the order by the
company.
And now, in final step the payment is checked. If its online payment or cash on delivery
or by debit card and credit card, gifts cards or coupons that helps the customers get disconnt on
the purchased product (Michaelidou, Siamagka and Christodoulides, 2011). This is the way in
which the company assists the customer in the better way to place an order. Customers can also
pay for their services through merchant services, online payment system and so on. Through this,
smooth functioning of the organization can be ensured by providing the quality services to the
people on the basis of their requirements.

TASK 2

Mechanics of search engine marketing optimization is the step in which the visibility of the web
pages are affected. Its a step in which the web pages of the sites are affected in the web search
engines. Its a unpaid results.
There are some advantages that are asspciated with search engine marketing optimization and
these are as follows:
Continuous flow of targeted and free traffic, Free means which is not being paid, its done
when the customers utilize the promotions that paid channels. The cost will altogether diminish
on the off chance that is used. Its a way to maximize the efforts of the business.

Create new avenues for small business and its valuable for the social media also.
Disadvantages
It is time consuming as this will take some times in order to show their effects
Long wait to get ROI
The firm have to invest a lot in order to achieve competitiveness in the market.
There is no guarantee that this will affect the brand image of the company.

It’s the effective way to increase the sale. It’s very much useful to deliver the messages to the
targeted market. It’s a very effective way to transfer the message to individuals. There are
various types of benefits for e-main marketing like as follows:
Low cost
Company can target their customers
Segmentation
Actions can be taken by the company
The firm can easily create their target audience
An enterprise can track their targeted people
Information can be shared with the customers through online channel
Smart restorations Ltd can offer their ervices at global market
Higher returns can be achieved on investment
E-mail marketing newsletters are a written message that is sent out to the regular interval of time
to the subscribers. It mainly focus on providing the information in which on sales promotions it
done less. This helps the product of the business to establish firmly in the fields like experts. It’s
a method to keep the customers updated by providing the details about the product or services.
This is done on regular interval of time. Customers are given all the information about the
services and the product on the regular timings, but less on sales promotions.

The result of such kind of relationship can be measured on the basis of knowledge, attitude and
communication activities that are performed in the organization. Online public relation is a
planned process that is based on the firms mutual understanding between the organizations and
in its public. It also focuses on the maintaining the goodwill of the Smart Restorations Limited.
Advantages
This strategy provides more competitive advantage over its rivals who are not using this
approach.