BTEC HND: Internet Marketing Strategies - Smart Restorations Case

This assignment presents a case study focusing on Smart Restorations Limited, a firm specializing in refurbished office furniture. It explores the application of internet marketing principles and techniques to enhance the company's market position. The report evaluates the relevance of internet marketing to businesses, differentiating it from e-marketing, digital marketing, e-commerce, and e-business. It assesses how the internet can be used in various marketing functions, including the marketing mix, online branding, and pricing strategies. The report also touches upon the use of Pay-Per-Click (PPC) advertising, highlighting its advantages and disadvantages, and concludes with a discussion on search engine marketing and its impact on business productivity. Desklib is a platform where students can find similar case studies and solved assignments.

Task 4
Internet
Marketing

Introduction
Internet role plays a vital role in the modern
business environment and provide long term
success. It is related with the application of
marketing concept and tools by using of
electronic media such as internet.

Pay per click
• It is digital promotional tool in the internet
marketing.
• This is a cost effective way for promoting
product and services.

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Advantage of PPC
• It is cost effective way for advertising where a
company only pay when somebody click on
their ads.
• This advertising model is also effective
because it can measure and get the rate of
return in an appropriate manner.

people are not usually
ignoring pay par click.
If a company not hire experts
of PPC it will not get the
expected return.

Disadvantage of PPC
• There are large number of people are not
usually ignoring pay par click.
• If a company not hire experts of PPC it will
not get the expected return.

Continue…

Conclusion
The marketing mix also has been used which are
similar in the e-marketing and gaining competitive
advantage for the company. The second part of
this report related with the search engine
marketing and its application in the business
operations which helps to increase productivity
and efficiency.

References
Hamza, A., 2010. International experience an opportunity
for professional development in higher education. Journal
of Studies in International Education. 14(1). pp.50-69.
Hopkinson, C., 2014. Personal and professional
development. Becoming a Nurse: A Textbook for
Professional Practice. p.383.

Thank You