The Internet's Effect on Channel Distribution and Customer Service

This report analyzes the significant impact of the internet on channel distribution and customer service within the marketing landscape. It highlights how the internet has revolutionized information and communication, enabling faster and more efficient operations. The report examines how online platforms, such as e-commerce companies like eBay, have streamlined distribution processes, allowing for real-time tracking of orders and improved customer service. It emphasizes the increased customer satisfaction due to better product quality, affordable prices, and easier payment methods. The report concludes that the internet has profoundly influenced transactions and services, making them quicker and more customer-centric, with easier product tracking and improved overall satisfaction, and it provides a detailed analysis of the internet's role in channel distribution.

MARKETING

TABLE OF CONTENTS
INTERNET AFFECTED CHANNEL/POWER DISTRIBUTION AND CUSTOMER
SERVICE........................................................................................................................................3
REFERENCES..............................................................................................................................5

INTERNET AFFECTED CHANNEL/POWER DISTRIBUTION AND CUSTOMER
SERVICE
Internet has become a sensation in today’s generation and with the help of it, information
and communication usually done far more quickly as compared to other means. Internet also
plays an important role in making life of individual much easier. In other words, it can be seen as
flexibility given to the people in order to complete their task and duties within no time. However,
when talked about internet influence on channel distribution and customer satisfaction, it has
played a very much vital role.
Earlier, there was a problem that people were not able to track the information which is
given by the principal source. With the help of internet, distribution and other things has become
much smoother and in current time scenario, a person can track the order that till where the
shipment has been done (Nasri and Charfeddine, 2012). For instance, e-bay is an online
Multinational Corporation and e-commerce company which emphasize on selling consumer to
consumer and business to consumer sales. Cited business firm has its operations over 30
countries and the whole work is done with the help of internet. E-bay has a wide range of
products and services and renders the same through their website. Here, the role of internet plays
a crucial role. Earlier, when a person orders the product then he/she only gets the date that when
it will dispatched to them. But now, with the revolution in the internet, a person is able to track
the exact location and other details either through the website or mobile app. With the help of it,
consumer is also aware that when they will exact get their products so ordered (The Internet as a
Distribution Channel, 2016).
Moreover, customer service with the help of it has been improved significantly and this is
the only reason that why there is more rush to online market as compared to the physical market.
Further, customer also get best quality products at an affordable price. Though, it can be said that
the internet has created a sensation and there are many better services which will get start in
coming time period. Channel of distribution has been decided and exact delivery status is given
to the person who has ordered their items through this online channels. Mode of payment has
also become easier and there is real time transaction that the order is placed and principal seller
is getting the amount which is paid by the buyer (Xu, G. and et.al., 2014).

Furthermore, it can also be said that internet has influenced the transactions and other
services in quick and rapid manner. Tracking of product details has become easier and customers
getting best of the satisfaction. Their needs and demands getting fulfilled within no time. This is
only a single example of the online organization, there exist many others as well where internet
can be seen as a major solution for communicating and interacting. Thus, it can be seen as
internet is useful in channel distribution

REFERENCES
Journals and Books
Nasri, W. and Charfeddine, L. (2012). Factors affecting the adoption of Internet banking in
Tunisia: An integration theory of acceptance model and theory of planned behavior. The Journal
of High Technology Management Research, 23(1), pp.1-14.
Xu, G. and et.al. (2014). Coordinating a dual-channel supply chain with risk-averse under a two-
way revenue sharing contract. International Journal of Production Economics. 147 .pp.171-179.
Online
The Internet as a Distribution Channel. 2016. [Online]. Available through: <
http://cqx.sagepub.com/content/39/4/42.abstract>. [Accessed on 21st November, 2016].