Analysis of Internet Marketing and Customer Relationship Management
VerifiedAdded on  2023/03/24
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Report
AI Summary
This report analyzes the application of internet marketing and customer relationship management (CRM). It explains how businesses utilize online tools like websites, chat rooms, and email to enhance customer interactions and streamline processes. The report focuses on the case of Smart restoration, which uses online platforms to communicate with customers, promote products, and address inquiries. By offering online services and platforms, the company fosters long-term customer relationships and gathers valuable insights to tailor products and offers. The report highlights the importance of adapting marketing strategies for e-commerce environments and demonstrates how internet marketing can be used to achieve business objectives and maintain customer satisfaction.