Internet Marketing: Strategies, PR, and Digital Media - BTEC Report

This report provides an overview of internet marketing, including its mechanics, email marketing strategies, and guidelines for online public relations. It explores the use of search engine marketing, both organic and paid, and offers a sample opt-in email marketing newsletter. The report also outlines guidelines for best practices in online public relations, such as segmenting target audiences and building media source lists. Furthermore, it discusses how businesses can leverage new digital media communities, including public blogs, social networks, and private online communities. The content is relevant to the BTEC HND in Business program and emphasizes integrating online and offline marketing strategies.

INTERNET MARKETING

INTRODUCTION
Internet marketing also named as online marketing is advertising
and marketing efforts which uses Web and email to foster direct
sales through electronic commerce along with Web sites or
emails. This type of marketing is typically used in conjunction
with traditional types of advertising like radio, television,
newspapers, and magazines. It can be divided into more
specialized areas such as Web marketing, email marketing, and
social media marketing.

TASK 2
2.1 Mechanics of internet marketing
Nowadays a internet users are increased day by day and there is
also increase in the number of customers who buy online
products and services. It is convenient for the consumers when
they need a huge information about product and providers
related. Search engine marketing is a vital tool for any business
marketing plan the main objective is that it help any business
website nearest and the top of the search engine ranking.
Search engine can be divided into two parts organic and paid
are discussed below-
 Organic search engine Marketing
 Paid search engine Marketing

2.2Opt-in email marketing
newsletterDear Valued customers,
We are at Smart Restorations limited, thanks for selecting a best
Furniture company in UK. It is possible because of your best support to
become us successful in UK country. From starting when a business
established, we got huge support from you. For the immense support the
Smart Restorations limited now becomes a best furniture company in UK
in the recent news . For support us we give you a best offer discount for
furniture, we are providing you a flat 30% discount offer from 12
December,2016 to 25 March ,2016. You are invited in this discount sales.
Thanks for support us and expect the same in future.

2.3 Guidelines for best practice in online public
relations
Guidelines are to be followed by any company for public relations are as
follows-
 Segment various target audience
 Determine Customer Information sources
 Build Media source list for each segment
 Review media sources and identity Journalist
 Decide an Appropriate time to deliver
 Monitor coverage

2.4 How businesses can use new digital media
communities
The company's online strategy heavily depends on market, business
model, and goals. The following are the different types of online
communities and how they can be used in the business:
Public blogs
Public social networks
Public owned online communities
Private online communities
Hybrid online communities

REFERENCES
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