A Report on Internet Marketing: SEM, Email & Digital Communities

This report provides an overview of internet marketing strategies, focusing on search engine marketing (SEM), opt-in email marketing, and online public relations. It explains the mechanics of SEM, including how search engines work and how businesses can improve their ranking. The report also includes a sample opt-in email marketing newsletter and guidelines for best practices in online public relations, such as increasing quality links and measuring campaign results. Furthermore, it explores how businesses can use new digital media communities, including blogs, social networks, and online communities, to enhance customer relations and marketing effectiveness. The report concludes by highlighting the benefits of using a full-service agency and emphasizing the importance of customer loyalty and effective marketing through online channels. Desklib offers a range of resources, including past papers and solved assignments, to support students in their studies.

Internet Marketing
TASK 2

Introduction
Internet marketing is one of the type of the marketing
in which the company use online web and email to
promote their product and services. These days
internet marketing has the wider scope because now
a days large number of population is using the
internet on their different devices like mobile
phones,laptops, tablets etc. It is a form of marketing
by which company can promote it brand and
increase the sales by the web and online tools of the
marketing(Jobber and Ellis-Chadwick., 2012). The
company can promote its brand name targeting the
large population at a time and in quicker and easy
way.

2.1 Demonstrate the mechanics
of search engine marketing
Search engine marketing is a form of online marketing that
included the promotions of website by increases the peoples
visibility in search engine result pages primarily though paid
the per advertising on the internet. Smart relationship limited
use this marketing element for to grow the business in an
increasingly competitive marketplace. It is the one of the most
popular means of
finding web sites, second only to following links
on web pages. The company use this marketing function for
paid advertisement that appear on search engine result pages.

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Search engine mechanics to understand the looming freedom of
information problem the company need to review the work of
search engine. A wed page is all the information displayed in a
browser window including text and graphics. Search engine
have spiders robot programs that follow links from the pages
and different sites to collecting the information. This function
store the entire text portion of the pages in a cache to allow to
users to access the page in the original sites is unavailable. Its
determine the orders in which result are displayed in using a
ranking algorithm.

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Company use this system is work as the folk like to tell
webmasters that a well designed, organized and readable were
get the ranking is good by the users. Search engine include the
many resources are search engine watch, webmasters and
peoples. Employees of this function posting of any ads under
their real name, providing answer to web masters. Other folk
employees post any ads they fell necessary and reputed any
statements made by these employers.

2.2 Show a suitable opt-in email marketing
newsletter written by you.
Opt-in e-mail marketing use for advertising by
electronic mails to the clients of the advertisement has
consented to receive it. It is way to developed by
marketers to eliminate the disadvantages of e-mail
marketing in the business and its effectiveness. This
marketing tool has become a very popular mode of
communication across the world use in many ways.

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2.3 Follow guidelines for best practice in
online public relations.
Online public relation is an incredibly cost-effective way to
marketing the business and brand to a wide audience use the
internet sources. Online public relation campaign best practices
to use the many activities-
Campaign essentials to increases the numbers of quality links for
search engine purpose. Company start doing public relation to
obtain to excellent ranking for clients page with link properly.
Identify the suitable link partners that are deemed
desirable is decided on after reeving and audience and
goals briefing from the client. After the company looked
at client is trying to achieve and target market is then
company start the process of researching potential target
sites.

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Measuring the result from online public relation campaigns
can consist of search engine optimization for link building,
competition promotion and viral seeding. Company us the
campaigns for online marketing created a new media age that
more peoples entering in this campaigns and get the high result
subscriptions.
Using video and podcasts for online public relation for the
sake of completeness but the blogs one certainly play an role
as a part of this. Benefits of using a full services agency
company having a team of people all are specialists working
for single commercial goal and company decide the a team of
people for deciding the strategy with each promotional
elements.

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There are some benefit for online customer relation-
Increased customer loyalty- Company communicate
with its customers using the single voice regardless the
communication channel. Increased in the loyalty of the
customer is beneficial for the business by the many
public relation of the clients.
More effective marketing- Company have a good
relation with their public to increase the marketing by
the word of mouth by the clients. Its increased the
customer services and support by the many companies.

2.4 Demonstrate how businesses
can use new digital media
communities,
Digital media as websites, technologies and software applications
used interactively to communicate with the clients and to improve
the business research process through the use more effective
communities. Company include the various types of online
communities-
Blogs- This communities use the marketing strategy for a
common goal to grow awareness and reach the market with high
percentage. Company producing original content and promoting
of across the web the business will generate comments and many
types of questions, the others readers respond to in the order to
start dialogue around the topic.

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Public social network communities- This type of
communities us the marketing strategy with the common
goal to increases the awareness and build the relationship
with the client. This network are a great marketing tool for
business. Its use both business to business and business to
consume companies use them as marketing channels to first
in the market and reach the new customers.
Public owned online communities- Online communities use
the social network, customers, prospects, fans and all
participate ate in public owned online communities. There
are some major benefit for the communities to ownership of
the data and rules for the problem, data and analytical useful
in registration process and also help in search engine
optimisation.