Internet Marketing: Digital Technologies, Strategies, and SEM Tools

This essay provides an overview of internet marketing, defining it as the marketing of goods and services using digital technologies, including the internet, mobile phones, and display advertisements. It highlights the evolution of internet marketing and its increasing adoption by brands and businesses, often complementing traditional advertising methods. The essay further delves into the mechanics of search engine marketing (SEM), emphasizing its importance for businesses like Smart Restorations Limited to improve website ranking. It distinguishes between paid and organic search engine marketing, referencing academic sources to support its analysis of digital marketing strategies and their impact on business marketing planning.

INTERNET MARKETING

INTRODUCTION
Internet-Marketing is an umbrella term used for marketing of goods and
services by using digital technologies, majorly internet; however it also
includes mobile phones, display advertisements and any other type of
digital media. The manner in which internet marketing has developed;
it has changed the way of using technology by the brands and
business firms. They are becoming more prevailing and efficient
because they are increasingly adopted in the marketing planning and
in the routine life. This kind of marketing is usually followed with
traditional forms of advertisements such as radio, newspapers,
magazines etc. Internet-marketing is divided into more specific fields
like Web marketing, Email marketing and social marketing.

TASK 2
2.1 Mechanics of search engine marketing
In the present scenario, internet is used by almost every individual and its use in
increasing day by day. Buyers are purchasing the products and services
online platforms as it is convenient and easy for them. They get to know
about a lot of products and services on just a click. Search engine marketing
is an essential tool for business marketing planning of Smart Restorations
limited company. The key objective of this tool is that it helps business
website near and at the top of ranking in search engine

CONTINUED...
Search engine marketing is divided into two sections which are
elaborated here:
 Paid search engine marketing
 Organic search engine marketing

REFERENCES
Wymbs, C., 2011. Digital marketing: The time for a new “academic major”
has arrived. Journal of Marketing Education, p.0273475310392544.
Al-allak, B., 2010. Evaluating the adoption and use of internet-based
marketing information systems to improve marketing intelligence (the
case of tourism SMEs in Jordan). International Journal of Marketing
Studies, 2(2), p.87.
Duarte, P. and Pais, A.R., 2010. Use and Perception of the Internet as a
Marketing Tool to Promote Rural Tourism (No. td05_2010).
Universidade da Beira Interior, Departamento de Gestão e Economia
(Portugal).
Zhao, L. and Zhu, J., 2010. Internet marketing budget allocation: From
practitioner's perspective. International Journal of Information
Technology & Decision Making, 9(05), pp.779-797.

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