Marketing Healthcare Services Online: A Literature Review Analysis

This report provides a comprehensive overview of the advantages and disadvantages of marketing healthcare services on the internet. It begins with an introduction that highlights the increasing use of the internet in the healthcare industry, connecting patients and providers, and the cost-effectiveness of online marketing. The report then outlines the aim and objectives, which include identifying the pros and cons of internet marketing in healthcare, analyzing its positive and negative aspects, and finding ways to minimize negative issues. A literature review explores the benefits of online healthcare marketing, such as providing easy access to information and connecting patients with specialists, as well as the disadvantages, including the risk of privacy breaches and the inability to provide thorough medical examinations online. The report uses a descriptive research design, relying on secondary and primary data sources. The research plan outlines the timeline for the study, including topic selection, literature review, methodology mapping, data collection, analysis, and report submission. The report concludes by emphasizing the need for a balanced approach to internet marketing in healthcare, considering both the benefits and potential risks. The report also includes a detailed reference list.

PROS AND CONS OF MARKETING
HEALTH CARE SERVICES ON THE
INTERNET”, INFORMATION AND
LITERATURE REVIE

Table of Contents
PROPOSAL.....................................................................................................................................1
Background of the study.............................................................................................................1
Aim and Objective......................................................................................................................1
Rationale.....................................................................................................................................1
Literature review.........................................................................................................................2
Project specification....................................................................................................................2
Research plan..............................................................................................................................2
REFERENCES................................................................................................................................4

PROPOSAL
Background of the study
Marketing has become essential part of business function. In the modern era medical
industry is also applying marketing tactics in order to promote their health care services across
the world. Internet is the source that helps in making people aware with the brand and its
products. Through internet, hospitals and care homes are making connection with patients and
providing them care services (Kane and Kane, 2013). It is easy for persons as well to get
treatment from specialist. In the modern highly advanced era most of the international medical
professionals are providing treatment through internet. It is considered as cost effective way and
by this way they can exchange their information in effective manner. On other hand it is fact that
social networking sites are not safe, there is risk of leakage of privacy.
Conversation on social sites or internet can expose health information of patient. For
getting quality care services it is essential to check properly, but on internet doctors are unable to
treat patients well. That is why they provide treatment to them without examining them properly.
For getting good services, care user also have to give so much time to medical professionals so
that they can understand their health condition by looking upon their medical documents. Study
will discuss advantage and disadvantage of marketing of health care services on internet.
Aim and Objective
Aim
“To identify pros and cons of marketing health care services on the internet”
Objectives
 To understand importance of marketing of health care services.
 To analysis positive and negative aspect of internet marketing of health are services.
 To find ways to minimize negative issue and enhance effectiveness of marketing of
health care service on internet.
Rationale
Due to environment changes people are getting affected with various diseases. In such
condition it has become very difficult for practitioner that to supervise every patients closely.
Internet has become the common source that can help in making connection with mass people.
With the help of this source they are able to provide quality services to them. Apart from this,
there are many patients those who are unable to reach hospitals. That is why they use social
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media tools to make connection with medical professionals. By this way they are able to get
good treatment from specialist doctors. Both these aspects has created the scenario in which use
of internet is creating positive and negative impact on human being. This is vast topic that is why
researcher is going to conduct investigation on this topic.
Literature review
According to the view of Guzman and et.al., (2015) marketing of health and care services
refers to that activity under which company of health care product promote and advertise its item
in the market. There are several advantages and disadvantage of the health care services
marketing on the internet. On the earth there are different people that are using internet to gather
information related to various aspects and topic, one of those is health care. Nowadays people
are becoming more health care, they are collecting all the information which make them fit and
free from disease. They think that precaution is much better than cure, so it is very important for
them to collect data from various sources and implement them to their real life. Internet is one of
those source which help the individual to find relevant data which the customers want to take
care of their health, there are several benefits from collecting the data from the internet fir the
purpose of health care, that are as follows:
There are different doctors which are available online, when any person want urgent
information, they leave the message on the website and that message is read by the doctors and
he will provide relevant information that help the patient to take care of his disease.
Most of the person want them to feel fit in their entire life so they find information on the
internet that what type of precaution they should take related to their eating and drinking habits.
All the information related to medicines which is prescribed by the doctors are available
on the internet, patient can find information that what type of ingredient the medicine contains,
what are the benefits and disadvantage of taking the medicine etc. this information helps the
patient to take decision regarding the consumption of medicine.In the context of disadvantage,
while company promotes its health care product and sevices in the market with help of internet
then customer can get confuse related to its quality and efficiency. On the internet customer are
unaware about health care services and product profitability and benefit. While any patient
requires the health care product and services then it is very important to concern with doctor
about its illness, health issues etc. On the basis of health issue, health experts advise and suggest
to patient for take medicine. In the opinion of Hughes, P. and Ferrett, (2011) on the internet,
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customer have not provided any suggestion and advise to according to their health because on
the internet health check is impossible. For checking the health, customer have to go to doctor in
the hospital. Thus, it can be said that on the internet marketing of health care product and
services may harmful if customer purchase it without any discussion with doctor.
Project specification
In the present study researcher will take support of descriptive research design. With the
help of theories and model scholar will be able to develop better understanding about the topic.
For collecting the data investigator will use secondary and primary both sources (Hughes and
Ferrett, 2011). That will assist in knowing real facts related to impact of marketing health care
services on internet.
Research plan
Activities 1th
Week
2nd
Week
3rd
Week
4th
Week
5th
Week
6th
Week
7th
Week
8th
Week
9th
Week
10th
Week
Selection of
topic and
framing of
aims and
objectives
Literature
review
Mapping up of
research
methodology
Completion of
proposal
data collection
Recording
research and
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carrying out
the same
Data analysis
Discussion
and conclusion
Edit and final
submission of
report
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REFERENCES
Frieden, T.R., 2013. Government's role in protecting health and safety. New England Journal of
Medicine, 368(20), pp.1857-1859.
Guzman, J. and et.al., 2015. Economic evaluation of occupational health and safety programmes
in health care. Occupational medicine, 65(7), pp.590-597.
Hughes, P. and Ferrett, E., 2011. Introduction to health and safety at work. Routledge.
Johnstone,
R., Bluff, E. and Clayton, A., 2012. Work Health and Safety Law and Policy. Thomson Reuters.
Kane, R. A. and Kane, R. L., 2013. Long-term care: Principles, programs, and policies. Springer
Publishing Company.
Karjalainen, K., Blencowe, T. and Lillsunde, P., 2012. Substance use and social, health and
safety-related factors among fatally injured drivers. Accident Analysis & Prevention, 45,
pp.731-736.
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