Analyzing Internet Marketing's Influence on Mac Make-up Industry

This report examines the impact of internet marketing on the performance of the Mac make-up industry. The research investigates the changing operating environment due to the growth of the internet and its role as an innovative marketing tool. It aims to analyze the impact of internet marketing, understand the concept, evaluate its role in the cosmetic sector, and analyze its relationship with the industry's performance. The report includes a literature review highlighting the advantages of using internet marketing tools, such as expanding customer bases and building export businesses. It also explores the role of internet marketing in the cosmetic sector and the relationship between internet marketing and the performance of make-up industry. Recommendations for effective use of internet marketing tools, including websites, are provided. The research employs an interpretivism research philosophy with an inductive approach and qualitative data analysis, including thematic analysis of primary data. The findings reveal that many make-up industries are using internet marketing tools to increase performance, and online booking systems and feedback mechanisms improve customer experiences and industry performance.

Communicating research findings:
•Research title
•“To analyse the impact of internet marketing on
performance of make-up industry "

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Research background
• The operating environment of this industry has been changed due to recent
growth of the internet.
• In order to provide travel information and online transaction the internet has
become an innovative marketing tool.
• Due to practicality, accessibility and convenience now-a-days it is very
common to conduct any business online.
• In order to develop relations with consumers internet marketing is an effective
way.
• To reach out more number of customers and increase the sale of their firms this
industry such as Mac is making use of internet marketing.
• A communication tool such as internet allows individuals and organization to
overcome geographical, time and age constraints.
• Around the globe it allows the consumes and the companies to connect at any
time as per their convenience.

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Aims and Objective
•Aims
To analyze the impact of Internet marketing on
performance of Mac industry .

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Objective
• To understand the concept of internet marketing
• To evaluate the role of Internet marketing in cosmetic sector
• To analyse the relationship between internet marketing and
performance of make-up industry
• To develop recommendation for the effective use of internet
marketing tools in this industry

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Introduction
 The way in which customers make their purchasing decision can be aligned by making
use of internet marketing in this industry.
 Before making out any final decision a lot of customers are making use of social media
and research on cell phones.
 The sales performance of the companies will also have an impact due to use of internet
marketing in the business.
 Mac is a well-known make-up industry in the UK.
 The high quality services is been offered by this industry .
 In this report the research will be conducted in order to increase the sales of performance
of the Mac make-up industry in order to increase its sales performance.
 business.
 Mac is a well-known make-up industry in the UK.
 The high quality services is been offered by this industry .
 In this report the research will be conducted in order to increase the sales of performance
of the Mac make-up industry in order to increase its sales performance.

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Literature review
•The advantages of using internet marketing tool is the business are many.
•Without setting up the local outlets the product and services can be sold in
any part of the country.
•The customer-base can be widened due to this.
•In different countries without opening a network of distributors one can
also build export business.
•In every make up industry an online billing system need to be there
through which customers can easily book their appointments.
•The high-quality websites need to be made in order to make the websites
appealing for the customers.

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The role of Internet marketing in
cosmetic sector
•The main reason why many of this industries fail is because of poor or
non-extent marketing or advertising.
•So, this sector need to pay attention on advertising and marketing in order
to achieve success in this field.
•An essential part is been played by social media in today's cosmetic
marketing.

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The relationship between internet
marketing and performance of make-up
industry
 The performance of hotel will improve by making use
of internet marketing.
The hotels will get to know about the area in which they
have to work on so that they can gain competitive
advantage from rival hotel by making of internet
marketing tools.
By filing the expectations of customer hotel will be able
to increase the sales of their business.

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Developing recommendation for the
effective use of internet marketing tools in
Mac make-up industry
• Internet marketing through websites ,the most effective
online marketing tool for internet marketing of this
industry is a website.
• The attractive ideas need to be made by marketing
experts.
• Thus making the web site attractive for visitors or
customers.
• The accurate, reliable and informative information need
to be given in this website.

Research philosophy
 Enterpretivism

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Research approach
 Inductive research

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Research type
 Qualitative type

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Data collection
 Primary data collection

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Data analysis
 Thematic data analysis

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Theme 1:

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Theme 2:

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Theme 3:

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Theme 4:

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Theme 5:

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Theme 6:

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Theme 7:

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Theme 8:

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Theme 9:

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Findings
• It is been found that more and more make-up
industries today are making use internet
marketing tools such as company, website, e-
mails, social media sites etc in order to increase
the level of performance.
• The better experience to customers are been given
through online booking system and also the
feedback that is been given helps this industry to
increase their performance.

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THANK YOU