Exploring Internet Marketing Mechanics of Search Engine Marketing

This report delves into the mechanics of internet marketing, focusing primarily on Search Engine Marketing (SEM) as a method for enhancing website visibility through optimization and targeted advertising. It outlines the targets of SEO, including image, video, local, news, vertical, and academic search, and discusses the advantages of SEO such as increased traffic, ROI, cost-effectiveness, improved site usability, and brand awareness, alongside its disadvantages like attracting non-target audiences and potential over-demand leading to quality depreciation. Furthermore, the report explores Online Public Relations (OPR) and its communication techniques related to SEO, social media, viral marketing, and partnership marketing, highlighting the advantages of OPR including reach, cost-effectiveness, credibility, search engine optimization benefits, and brand enhancement, as well as its challenges such as complexity and unpredictability. The report also touches on the use of new digital media such as instant messaging, discussion groups, chat rooms, portals, blogs, and social media networks. In conclusion, it emphasizes the revolutionary impact of digital marketing on the business world and the significant development brought about by e-commerce, referencing various works to support its analysis of internet marketing elements. Desklib provides access to similar solved assignments.

INTERNET
MARKETING

The Search Engine
Marketing is basically
method internet marketing
which deals with the
promotion of the websites
by creating an
enhancement in the
visibility in the result pages
of the search engine by
optimizing the site and
creating proper
advertisements.
MECHANICS OF THE SEARCH
ENGINE MARKETING

 Image search
 video search
 Local search
 News search
 Vertical search
 Academic search
TARGETS OF THE SEO

 Increased Traffic
 ROI
 Cost effective
 Increased site
usability
 Brand awareness
ADVANTAGES OF SEO

 The site is available to all
the people and the
people other than the
target audience can also
visit the site.
 The success can be too
fast which may lead to an
overburden of the
demand which can also
lead to the depreciation
in the quality.
DISADVANTAGES OF SEO

NEWSLETTER

These techniques of
communication are
related to the
 SEO
 Social media
 Viral marketing
 Partnership marketing
ONLINE PUBLIC RELATIONS

 Reach
 Cost
 Credibility
 Search engine
optimisation
 Brand enhancement
ADVANTAGES OF THE OPR

 Difficult to understand
 Hard to predict
 Need of a publicist
DISADVANTAGES OF OPR

 Inclusion of the essentials of the campaign
 Identification of the appropriate link partners
 Measurements of the results from the OPR
campaigns
 Use of videos for the online PR.
BEST PRACTICE IN THE
OPR

 Instant messaging
 Discussion groups
 Chat rooms
 Portals
 Blogs
 Social media
networks
USE OF NEW DIGITAL
MEDIA

 The digital marketing has been a revolution in
the world of business.
 The emergence of the e commerce has lead
to an extra ordinary development in the
business world.
 The various aspects of the internet marketing
and the various elements associated with the
same have been discussed in this
assignment.
CONCLUSION


Al-Hadidi, A. and Shannak, R.O., 2013. The Impact of E-Marketing Mix on the
Tourists' Attitude toward Tourism in Jordan. Dirasat: Administrative Sciences,
40(2).
Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014. Principles of marketing.
Pearson Australia.
Babin, B.J. and Zikmund, W.G., 2015. Exploring marketing research. Cengage
Learning.
Baker, M.J., 2014. Marketing strategy and management. Palgrave Macmillan.
Christopher, M., Payne, A. and Ballantyne, D., 2013. Relationship marketing.
Taylor & Francis.
Corley, J.K., Jourdan, Z. and Ingram, W.R., 2013. Internet marketing: a content
analysis of the research. Electronic Markets, 23(3), pp.177-204.
Dibb, S., 2014. Up, up and away: Social marketing breaks free. Journal of
Marketing Management, 30(11-12), pp.1159-1185.
REFERENCE LIST