A Study of Internet Marketing Strategies with Pay-Per-Click (PPC)

This essay provides an overview of internet marketing, which involves using online web and email platforms to promote products and services. It highlights the evolution of marketing and tourism, from early travelers seeking food and shelter to the development of pilgrimage tourism. The essay focuses on pay-per-click (PPC) advertising as a key internet marketing strategy, explaining how companies can use PPC to advertise their products and services by uploading ads and videos. It details that advertisers pay the publisher or website owner only when a customer clicks on their website through search engines like Google and Yahoo, emphasizing the effectiveness and measurability of this online advertising model.

In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century
Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of
tourism industry(Cave and Brown 2012). Early tourism started with Nomads who
travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food and traded around the world and
gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus
developed the tourism for pilgrimage. Early tourism started with Nomads who travelled around the world in search of food and shelter. Main
intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015).
1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage.
INTERNET MARKETING
Internet marketing is one of the type of the marketing in which the company use online web and email to promote their product and services.
These days’ internet marketing has the wider scope because now a day’s large number of population is using the internet on their different
devices like mobile phones, laptops, tablets etc. It is a form of marketing by which company can promote it brand and increase the sales by
the web and online tools of the marketing
PPC is online theory which can be use by the company to advertise its product. Company can use this model by uploading adds videos of the products and
services which company provides to its customer. When the customer is searching for any product and they click on the particular enterprise website the
advertiser has to pay the amount to the publishers or to the owner of the website. The customer is only charger when customer click the company’s website. The
pay per click advertisement is done on google, yahoo or other search engines.