Internet Marketing: Strategies, Mechanics, and Public Relations

This report delves into various aspects of internet marketing, encompassing search engine marketing, SEO mechanics, PPC campaigns, and the utilization of Google locations. It explores email marketing strategies, providing insights into crafting effective opt-in newsletters. The report further examines the best practices in online public relations, highlighting the differences between PR and marketing, along with legal considerations in social media. Additionally, the report discusses the use of new digital media communities, such as file-sharing sites, and their advantages. The report references several sources to support its claims, providing a comprehensive overview of internet marketing strategies and techniques.

Internet Marketing
(TASK 2)

Introduction
There are numerous procedures, which are concerned with internet
marketing however, it is the work of the marketing manager to
figure out what tactic works excellent for his or her enterprise.

2.1Demonstrate the mechanics of search
engine marketing
Search engine marketing is internet marketing that entails the
promoting of websites by way of increasing their visibility in the
seek engine end result pages using the key word, for example inside
the Google web page.

Continued...
Mechanics of PPC campaign: After selecting how and where to
put it up for sale your business, it is ideal to know how it will work
for you.
Search engine optimization mechanics: That is the exercise of
optimizing the website to be discovered in organic search outcomes
on seek engine.

Continued...
Mechanics of Google locations: This entails s establishing a place
on Google maps and how to direct visitors who are searching out
your form of business.
Wherein to market it: Marketing the enterprise is what offers you
the numbers in relation to clients.
Marketing intention: The number one purpose is to drive sales of
the commercial enterprise products and services.

2.2 Write the copy for a suitable opt-in email
marketing newsletter

2.3 Follow guidelines for best practice in
online public relations
Public relation practitioners have to make themselves aware of the
legal considerations that are related to legal jurisdiction while
engaging with social media.

Continued...
PR is not the same as marketing and the variations are indicated
inside the desk below:
Public Relation Advertising
Slant from journalist full creative manipulate
Creates Credibility Creates Visibility
regarded extra objectively Will run whilst you pay for it
handiest cited in a story obvious to customers
Takes time, and no guarantees easy, if you have finances

2.4 Demonstrate how businesses can use
new digital media communities, e.g. file-
sharing sites
New media are websites and different digital communication and
information channels wherein energetic clients interact in behaviour
that may be consumed by means of others.
Advantage: The advantage that includes the use of digital
characters is that there are truly no marginal costs entail d in
generating greater copies.

REFERENCES
Christiansen, L., 2011. Personal privacy and Internet marketing: An
impossible conflict or a marriage made in heaven?. Business
horizons. 54(6). pp.509-514.
Corley, J.K., Jourdan, Z. and Ingram, W.R., 2013. Internet
marketing: a content analysis of the research. Electronic
Markets. 23(3). pp.177-204.
Fagerstrøm, A. and Ghinea, G., 2010. Web 2.0’s marketing impact
on low-involvement consumers. Journal of Interactive
Advertising. 10(2). pp.67-71.
Fawzy, L. and Dworski, L., 2010. Emerging Business Online:
Global Markets and the Power of B2B Internet Marketing. FT
Press.