Internet Marketing Report: Smart Restorations' Strategy and Analysis

This report provides a comprehensive analysis of internet marketing strategies, focusing on the case of Smart Restorations, a furniture company. The report begins by defining the key elements of internet marketing, including digital marketing, e-commerce, and e-business, and then explores the internet marketing mix (e-product, e-price, e-place, and e-promotion). It compares internet marketing tools and eTools, examining their applications for content creation and customer engagement. The report also delves into interactive order processing, outlining the steps involved in providing a seamless online shopping experience. A secondary study of the furniture sector is conducted to understand the market dynamics, followed by an analysis of online surveys and the use of electronic customer relationship management (eCRM). The report concludes with an outline of an internet marketing plan and a poster presentation on pay-per-click advertising, offering valuable insights into effective online marketing strategies for the furniture industry.