Internet Marketing Analysis and Strategies for Smart Restorations Ltd.

This report delves into the realm of internet marketing, exploring its relevance and application for businesses, specifically focusing on Smart Restorations Ltd. The report covers essential elements like SEO, email marketing, social media marketing, and referral marketing, emphasizing their roles in online promotion and customer engagement. It also examines the internet marketing mix, including e-product, e-price, e-place, e-promotion, and e-people strategies, highlighting their importance in developing effective marketing plans. Furthermore, the report discusses various internet marketing tools such as social media and email, while also exploring interactive order processing and the role of search engine optimization in enhancing online visibility. The report uses a case study of Smart Restorations Ltd. to illustrate the practical application of these concepts, including the use of SEO, content optimization, and backlink strategies. The report also provides a transcript of a discussion between an e-marketing manager and Leslie Mann to illustrate the real-world application of marketing strategies.

Internet Marketing

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INTRODUCTION
Relevance of a business organisation over internet marketing techniques is due to
difference in products and services offered. Majority of people irrespective of their age group are
getting involved with internet and applications based on it (Weinberg, 2009). Proper planning is
required to produce an efficient technique which will be able to communicate products and
services of Smart Restorations Ltd. via internet. Applications of internet marketing are
spectacular. Several websites and media platforms that engage large number of visitors advertise
company products and strategies as interactive ads. In this report, the basics of internet marketing
will be discussed along with brief description of the tools and processes involved in the same.
Market research is an important part of product development and planning. This assessment
consists of facts about secondary market research and electronic customer relationship marketing
tool which is used for managing customers and their responses for a particular product.
TASK 1
1.1 Elements of internet marketing
The different elements of internet marketing are described below:
1. SEO: Internet marketing's crucial element is SEO that is Search Engine Optimisation.
Basically, people get to know about a particular item or service that is new in the market
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Illustration 1: Elements of internet marketing

when they search about it on the internet through search engine. Smart Restorations
company has opted for internet marketing because of one such reason. In order to
increase popularity and get listed on the top pages of search engine, SEO is used.
2. Email marketing: The internet marketing element which is used for personalised
advertisements is email marketing. Companies sight potential customers who have
visited its official website and track their email ids for further communication (Hanssens
and Yildirim, 2014). Once, the tastes and preferences of customers are recorded, they are
sent a newsletter or a broadcasted email over their personalised email ids. This makes
them, aware about current offers and products which are available at the store. Generally,
this type of internet marketing is initiated to create brand loyalty and awareness amongst
both old and potential customers.
3. Social media marketing: The emergence of internet usage has created a virtual world.
This virtual world is ruled by social media websites like Facebook, twitter, Youtube, etc.
this mediums are used for marketing company's products and services. Smart
Restorations Ltd. can use this platform for promoting its products that is furniture goods
on the social media (Huang and Sarigöllü, 2014). People are getting engaged on these
websites because it helps in connecting individuals irrespective of the distances they are
apart. Direct interaction with all types of stakeholders brings huge benefits to customers.
4. Referral marketing: This element of internet marketing is based on promoting goods and
services by applying discounts and introductory coupons. This method is a form of
encouragement that buyers get when they get a referral code or offer. These are generally
provided by companies on their website or web applications (Sheau-Ting, Mohammed
and Weng-Wai, 2013).
1.2 Internet marketing mix
For business, marketing mix play a crucial role in which an enterprise develop a
marketing plan in more effectively. Today is an era of online business and for this, business
person adopt appropriate internet marketing planning through internet marketing Mix. To
recovering from recession, management of Smart Restorations Limited adopt internet marketing
mix to improve their way of working which is listed below:
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E-product strategies: In UK commerce sales are constantly high and its negatively
impacts on their business market. Smart Restorations is one off them who take advantage from
this and provide vast discounts to their user which positively impacts on their business. Their
users also have chance to design their customise trainer and see them before they think to order
the same products (Huang and Sarigöllü, 2014).
E price strategies: As per the traditional structure in pricing, management willing to
know about their customers capacity to pay. Accordingly, they design their product and its price.
On its contrary, consumer have power to shop as they want with their suitable price list. Smart
Restorations are also taken initiating to access the information regarding the price and maintain it
in effective manner. They also focus on the pocket friendly price in which they can grab the best
deal to purchase the products.
E place strategies: Location is one of the important part where management develop an
online link which often called online websites. Smart Restorations also focus on the same in
which they concern with their customer. Their management concern with their online
infrastructure which must easy to use for their users (Hanssens and Yildirim, 2014).
E-promotion strategies: With the help of this point, management send emails and
message to their users through their mail ID and contact numbers. Smart restoration also use E-
leaflets which assist to send their messages to their 100 users. This assist for save their time in
more effectively.
E-people strategies: Smart restoration also hire employee who provide customer care
services to their users (Harrington and Fauser, 2017).
1.3 Internet marketing tools
Digital marketing is a combined term for the marketing of products or services that uses
digital technologies, through internet by using mobile phones , online advertising and any other
kind of digital marketing medium. Use of technology is increasing day by day, which enabled
the companies to transacts its business online. E marketing tools helps any organization to
achieve its online marketing objectives (Tian and Lan, 2009). There are many e-marketing tools
available. Smart restorations limited, which is one the largest company, engaged in a furniture
business operates its business operations through e-marketing. Choice to have usage of e–
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marketing tool depends upon the company's e-marketing plan. The commonly used e–tools by
the management of Smart restorations limited are as follows:
Social media marketing- social media marketing means a strategy or tool used by a
company in which products of a company is sold online. It is one of the most cost effective
method chosen by Smart Restorations Limited, for the marketing of its furniture products . The
company can choose any method of social media marketing like
 Facebook
 YouTube
 LinkedIn
with the help of social media marketing Smart restorations limited has a better interaction
with its customers. Its so because customers are now,a days prefer to buy everything online , as
they do not have enough time to invest upon (Frost and Ansary, 2009).
E-mail- This tool of marketing is also very widely opted by the companies these days.
email marketing is a concept which involves selling the company's product via e mail. Smart
restorations limited use this strategy as its manager directly target its respective costumers by
sending message regarding any information about their product. The consumers who are
regularly buy products from the company are targeted by management of smart restorations
limited.
1.4 Interactive order processing
Smart Restorations Ltd. is a furniture company that aims to sell refurbished goods. The
company has opted for marketing its products through internet and with help of Medium Blue
search engine marketing company. This can be possible when company has its own e-commerce
website that is online shopping portal. The process that enables customers to purchase certain
commodities over internet is interactive order. The basic stage of this processing is placing of
order (Harden and Heyman, 2009). When a customer initiates a purchase request through online
shopping portal then interactive order is formulated. The first and foremost priority of every
customer is safety while doing payments because credit and debit card details are involved.
Hence, companies tie up with certain payment gateways that provide assurity for safe and secure
payments. For example, Visa, Paypal, American express and Master card are dominant in
online markets of UK.
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The interactive order processing is safe when these gateways are well communicated with
banks and schemes provider. Once, a customer fills in their credentials, it is the duty of gateways
to verify them from banks and depending on the mode of payment that is Credit Card, Debit
Card or Net-banking, the issuing bank transacts billing amount (Hanson and Kalyanam, 2007).
Once, the amount has been debited from customer account is then transferred to merchant
account that is the company from which products are being purchased. The entire process is
terminated only when customer receives a confirmation that payment is received and order is
placed. Rest of the responsibility relies on Smart Restorations that is going to deliver appropriate
order to customer.
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TASK 2
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The company has gained recognition for its internet marketing strategies that have helped
various business organisations to excel in e-commerce and build up. Smart restorations Ltd has
chosen this company for promoting and developing marketing strategies with help of internet.
Various techniques like search engine optimisation and use of digital marketing media is implied
in the internet marketing strategy of Smart restorations.
Basically, Smart Restoration is a furniture selling company that is new as well as refurbished.
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SEO is a technique that involves the listing of companies on first few pages of the search
engine. Whenever a consumer requests or inputs keywords, there is a list provided to them which
is present on the website. The internet marketing techniques also include SEO because the more
frequent a company's website is visited, greater publicity is acquired.
Onsite optimisation: Infrastructure of the website is optimised and marketed according to
requirements of Smart Restorations preferences and demands.
Content: This element plays a vital role in SEO. The relevancy and meaningfulness of
content should not be compromised by any company.
Back Links: The organisations that get naturally ranked high in list of search engines
gather more brand recognition. It means that if Smart Restorations Ltd. is able to gather more
consumer traffic towards their website, search engines will organically rank them high and may
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be company can be #1 competitor in furniture industry when considering online shopping and
refurbished furniture.
Since, search engine is the first platform through which company's profile will be
perceived, attractive content is highly demanded. It adds value to Smart Restorations profile.
Moreover, users should be helped and supported with their queries when they refer to the content
that is present on the web.
Transcript
e-Marketing Manager- Hi Sir!
Leslie Mann- Hello
e-Marketing Manager- The above is the mechanism of SEO that is designed for the Smart
Restoration Limited so that they may easily market their products and services within the
environment.
Leslie Mann- Thank you fopr devising the SEO but can you please tell me regarding the
functioning of it?
e-Marketing Manager- The mechanisms of the search engine is quite easy. The system search
for multifaceted keywords or content through reviewing and searching the sites or web-pages.
Further, the advanced graded pages are listed at the top. The computer system uses a ranking
algorithm through which the pages are ranked on the basis of respective keywords.
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