Report on Internet Marketing: SEM, Email & Online PR Strategies

This report delves into various internet marketing strategies, focusing on Search Engine Marketing (SEM), opt-in email marketing, and online public relations. SEM is highlighted as a crucial method for increasing online visibility through both organic and paid traffic, emphasizing its cost-effectiveness and targeted reach, while acknowledging its time-consuming nature and unpredictable search engine rankings. Opt-in email marketing is presented as a permission-based advertising approach, utilizing mailing lists to provide customers with product information and special offers. Online public relations are discussed as a means for organizations to build strong networks and influence public perception, leveraging channels like websites and blogs to promote brand image and increase sales, with considerations for both advantages and disadvantages. The report also touches on the use of new digital media, such as social media marketing and file sharing services like Google Drive and Dropbox, to foster customer relations and manage online business effectively, underscoring the importance of safeguarding customer data. The document concludes by referencing several academic papers which supports the arguments.

Internet Marketing
(TASK 2)

2.1
In internet marketing, Search Engine Marketing (SEM) is marketing
process with a goal of getting more visibility in search engine either by
getting more free traffic or paid traffic. Is is online promotional medium
which involves the promotion of websites to attract large number of
customers. The promotions are done through the optimization process and
advertisement. The importance of SEM is as it is a major source of
internet traffics because it can be targeted. It is widely accepted by the
people to find out their solutions or learn how to do something etc. The
advantage of SEM is required low cost promotional techniques, obtaining
the targeted audience, have good reputation in market. Smart restoration
limited company has to face disadvantage also i.e. it is time consuming
process and include the unpredictable position in search engine.

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In order to look at merchandise of search engine
marketing, it is a robot programme which looks for the
information from site to site to collect relevant
information which is based on keywords provided. The
quality assessment of the organisation is been done by
search engine with the given web page.

2.2
Opt-in email marketing is a method to advertising
anything through mail wherein recipient of
advertisement has consented to receive it. A mailing
list or newsletter list is develop through which the mail
is sent to large number of customers to provide them a
specific information about the products which are sold
by the company.

Mail
Hi,
You have not visited our website since long time. Its just to remind you
that our site will keep updating and reminding about our exciting offers.
The aim of our company is to provide the best services and offers to
keep you all connected with the company. by clicking on the given link ,
you will come to know about the discount and other exciting offers. you
can get the offer by clicking on http://www.abcd.com/.

2.3
Online public relation are made by the every organisation to provide
any information through online media. Smart Restoration limited
company communicate with other cooperation to build a strong
network. Online public relation have a similar objectives as public
relation to influence the people about the product not for the place of
brand content. Online public relation target the online properties of
customers. The online public relation include many channels such as
websites, blogs, wikis etc. The cited company use this online public
relation because it can promote the brand image as well increase the
sale of products, to rise the awareness about the product between the
customers etc. The result of such kind of relation can be measured on
the basis of knowledge, communication which are performed in the
organisation

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There are some advantage and disadvantage of online
public relation which are as follows:
Advantages of online public relation:
 It is not very expensive and the organisation can
reach anywhere and anytime with customers to
build the image.
 It is very effective for Smart Restoration limited as
it provides those products which are highly in
demand and satisfy the requirements of customers.

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 This is another channel of interaction with targets audience,
public etc.
 It has ability to reach the specific information about the
products and services to consumers because some products
can be appeal from small market segments.
 Disadvantages of online public relation:
 The business enterprise sometimes can not respond 100%
effectively to their customers.
 It is very difficult to reach in rural areas.
 They need a appropriate social site to target the audience.

2.4
The cited organisation can use new digital media to build a strong
relation with the customers. People are consuming more and more
time on digital on daily basis like on mobile phones, laptops, tablets
etc. some of the key forms which are used in digital form such as
social media marketing, websites, blogs, mobile marketing (SMS)
etc. The file sharing can be considered as providing access to digital
media such as multimedia content, documents as to develop the
internet community for mutual benefits. Some of the common
examples of file sharing services used in the business which includes
google drive Dropbox for business.
Smart Restoration limited can use this technology in order to manage
their online business and to build the strong reputation. It also
safeguard the interest of customers data and to maintain their user
data as well.

References
Al-allak, B., 2010. Evaluating the adoption and use of internet-based
marketing information systems to improve marketing intelligence (the
case of tourism SMEs in Jordan). International Journal of Marketing
Studies. 2(2). p.87.
Christiansen, L., 2011. Personal privacy and Internet marketing: An
impossible conflict or a marriage made in heaven?. Business
horizons. 54(6). pp.509-514.
De Mooij, M., 2013. Global marketing and advertising: Understanding
cultural paradoxes. Sage Publications.
Dehkordi, G.J. and et. al., 2012. A Conceptual Study on E-marketing and
Its Operation on Firm's Promotion and Understanding Customer’s
Response. International Journal of Business and Management. 7(19).
pp.114-124.
El-Gohary, H., 2012. Factors affecting E-Marketing adoption and
implementation in tourism firms: An empirical investigation of
Egyptian small tourism organisations. Tourism Management. 33(5).