Comprehensive Report on Internet Marketing: Social Media & Big Data

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Added on  2023/06/04

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This report explores internet marketing strategies, focusing on the effective use of social media platforms and the analysis of big data. It highlights how a new sports gear company can leverage platforms like Facebook, Instagram, and Twitter for promotion, customer engagement, and feedback collection. The report further discusses the role of big data in understanding consumer behavior, detecting fraud, managing customer relationships, and analyzing financial risks. It emphasizes the importance of analyzing unstructured data using tools like Hadoop and Yarn to improve product performance and supply chain management. Desklib provides access to a wealth of resources, including past papers and solved assignments, to support students in their academic endeavors.
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INTERNET MARKETING
Internet marketing
Name of the Student
Name of the University
Author Note
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Table of Contents
Blog 5a: Social media strategies of a new sports gear company...............................................2
Blog 5b: Big Data Analysis........................................................................................................4
Reference....................................................................................................................................6
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2INTERNET MARKETING
Blog 5a: Social media strategies of a new sports gear company
The foremost purpose of the paper is to highlight the possible social media strategies
of a new sports gear company. The extensive development in the field of sales and marketing
has led to the development and implementation of the new marketing strategies in different
kinds of social media platforms such as the Facebook, Instagram, Pinterest, WhatsApp and
Twitter. Each platform has a unique procedure regarding the marketing strategies. In
Facebook pages can be created stating the specifications of the products as well as the
delivery details, while in Twitter the #hashtags are used to notify users about any activity.
The product details can be shared with the help of WhatsApp. Micro contents are used on
Pinterest for marketing purposes (Tuten & Solomon, 2017). The new specification of social
media such as Facebook Live will help people know about the infrastructure of the new shop
as well as give some sort of reliability about their service. Products details can be regularly
shared in all the social media as it is the easiest way to reach maximum people over a short
period of time, even social media can be used for business purpose also. Group can be created
in the social media platforms while will be helping the users to know about the latest product
details as well as the bonus offers which are very much good from the perspective of both the
clients as well as from the owners.
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3INTERNET MARKETING
Figure 1: Application of social media for the new sports gear company
Created by the author
The paid retargeted ads and influencer marketing are one of the most commonly used
marketing strategies in social media for a new business, as they help to build a brand value in
the market. The use of the different marketing strategies are not only restricted for the
promotional purposes but it can also be used as a feedback form so that the consumer
behavior can be identified and changes can be made accordingly as customer satisfaction is
the most important factor regarding any kinds of business.
Promotion
Feedback
platform
Consumer
Behavior
Marketting
Online
Business
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Blog 5b: Big Data Analysis
Big Data is rapidly grasping the market in Information and Communications
Technology. The enormous growth in information over the internet and digital market has
garnered the existence of large volumes of data (Zakir, Seymour & Berg, 2015). Managing
this huge data over the internet are turning out to be a challenging task for all the corporate
organisations. The organizations are relentlessly collecting and storing this data for their
business. This data collected and stored is in an unstructured form known as Big Data
(Rajaraman, 2016). The importance of Big Data in the present day situations is massive and
is being developed gradually.
Figure 2: Implementation of Big Data analysis
Created by the author
Fraud
Detection
Financial Risk
analysis
Product
Performance
Social Media
Analytics
Customer
Relationship
Management
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5INTERNET MARKETING
According to Waller & Fawcett (2013), there is a huge amount of unstructured data
being generated by various industries in the market. It is of great importance to analyse this
huge amount of data for future use. They highlighted that this huge amount of generated data
can be analysed using simple tools and techniques. According to them analysing big data not
only helps the corporate enterprises to foster but also helps them to make a standpoint in the
business world.
Big Data Analytics applications like Hadoop and Yarn helps the modellers, analytics
and other data researchers to understand the expanding volumes of unstructured data that are
often left untraced by the business intelligence bureau (Rahm, 2016). It is opined that these
new tools and applications will be able to transform the way supply chains are managed.
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Reference
Rahm, E. (2016). Big Data Analytics. it-Information Technology, 58(4), 155-156.
Rajaraman, V. (2016). Big data analytics. Resonance, 21(8), 695-716.
Tuten, T. L., & Solomon, M. R. (2017). Social media marketing. Sage.
Waller, M. A., & Fawcett, S. E. (2013). Click here for a data scientist: Big data, predictive
analytics, and theory development in the era of a maker movement supply
chain. Journal of Business Logistics, 34(4), 249-252.
Zakir, J., Seymour, T., & Berg, K. (2015). BIG DATA ANALYTICS. Issues in Information
Systems, 16(2).
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