Comprehensive Internet Marketing Strategies: Smart Restoration Limited

This report provides an overview of internet marketing strategies, focusing on Search Engine Marketing (SEM), SEO, and the advantages and disadvantages of each. It explores the importance of email marketing through opt-in newsletters and outlines guidelines for effective online public relations, discussing both advantages and disadvantages. The report also examines the use of digital media communities in business, including instant messaging, chatrooms, group discussions, blogs, and social media, detailing how each can be utilized for marketing and communication. The report uses Smart Restoration Limited as a case study, providing practical insights into implementing these strategies. Finally, it includes a reference list of relevant academic sources.

INTERNET MARKETING

SMART RESTORATION LIMITED

THE MECHANICS OF SEARCH ENGINE
MARKETING
 The search engine
marketing is the
process of internet
marketing of the
products of the
organisations
 The exact keywords can
help both the
organisations and
customers to search out
the product
 The SEO increases the
visibility of the search

IN THE CASE OF SEO, IT HAS
VARIOUS ADVANTAGES AND
DISADVANTAGES. THE
ADVANTAGES AND
DISADVANTAGES ARE FOLLOWING:

ADVANTAGES
 This process is cost-
effective and for the
search, there are not
any kind of
requirements for
payments.
 The organisations get
the big opportunity to
advertise products all
over the world
 It increases the
reputation of the
company.

DISADVANTAGES
 The position in the
search engine is not
predictable. The
organisation can stay
in any part of the
search engine.
 It sometimes takes few
minutes to show in the
search engine and
sometimes it takes
over a month to show it
on the search engine.

A SUITABLE OPT-IN EMAIL MARKETING
NEWSLETTER
 One of the vital parts of
the internet marketing is
the email process
 The e-mail process of
marketing help the
organisation to connect
with the people around
the world
 The information of the
products of the
organisation shared by
the email of the persons

OPT-IN EMAIL NEWSLETTER
SMART RESTORATION LIMITED
SIGN UP HERE FOR OUR
NEWSLETTER
NAME
E-MAIL ID
PASSWORD

THE GUIDELINES FOR THE PROPER PRACTICE IN
ONLINE PUBLIC RELATION
 The online public
relation is the process to
build the good rapport
with customers around
the world
 Maintaining relation with
the public the
organization can get the
gone opportunities of
business and also can
improve commercial
profit of the organisation

IN THE CASE OF THE BUSINESS
ORGANISATIONS, LIKE SMART
RESTORATION LIMITED THERE ARE
THE ADVANTAGES AND
DISADVANTAGES OF PUBLIC
RELATIONS.

ADVANTAGES
 The organisations can get the
opportunity to increase the
sale of their products.
 The organisation can grow
their business process widely
all over the world.
 Can get information about the
requirements of the customers
and as per the requirements,
the organisation can
implement in their service
system.
 The process cost -effective
 It improves the power and
support of the organisation
and builds the proper position
in the market of competition.

DISADVANTAGES
 The main disadvantage of online
public relation is to conduct the
process successfully. As the
organisation does not know the
intention of the public with whom
they are creating the relation, so it
provides the negative effects.
 In order to get the proper responses
of the public, it is very difficult to
process, The public can deny
providing the proper answers to the
questions of the organisation. Thus,
the organisation fails to collect the
appropriate information about the
requirements of the customers.
 The organisations can various
negative issues due to the work of the
customers with negative intention.
The negative intention of the
customers can damage the work
process of the organisation.