BTEC HND in Business, Unit 30: Internet Marketing Assignment - Task 2

This assignment, a solution to Task 2 of a BTEC HND in Business unit on Internet Marketing, explores various facets of online marketing strategies. It begins with an introduction to internet marketing, defining it as the exchange of products and services online, crucial for business success in the competitive market. The assignment then delves into search engine marketing (SEM), explaining its mechanics, including search engine optimization (SEO) and pay-per-click (PPC) advertising. It outlines the advantages and disadvantages of SEM. Furthermore, the assignment examines opt-in email marketing, followed by a discussion on best practices in online public relations, including objectives and advantages/disadvantages. Finally, it explores the role of new digital media communities, providing examples and factors for successful implementation. The assignment includes references to support the discussed concepts.

Internet Marketing.
(Task 2)

Introduction.
Internet marketing also refers as the online marketing
or e-marketing. It is the interchange of products and
services between the customers and sellers on the
internet. In today competitive economy, it is one of the
crucial ingredients in helping business. Through
internet marketing, consumer looking for the best
deals.

2.1 Demonstrate the mechanics of
search engine marketing.
Search engine marketing helps the people to find useful
information regarding products, services and certain topic.
Search engine marketing is demonstrated that the promotion
of websites by increasing their discernibility of web traffic.
Today's search engines are a funnel for internet traffic. In
today's competitive market, SEM is not all about search
engines but its improve the user experience and applicability
of web site.

Continued...
Two major from of search engine marketing.
 Search engine optimization (SEO).
 Pay per click.

Continued...
Advantage of search engine marketing:
 For business to business, SEM is increase profits for the
business.
 It is important for the brand development as well as product
development.
 Very easy to set up.
 It is easy for advertising campaigns.
 Most easy to measure results and conversion.
 People can find everything at any time.
 To increase maximum visibility and increase share of organic
traffic.

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Disadvantage of search marketing.
 To get expensive very quickly.
 To increase competition in the market, those companies with big
market share tend to have the dominant positions.
 Some time to organize SEM can take a lot of time and expertise.
 For the company, it will more expensive than other media.
 Many scams on the internet.
 Many consumer will not want to use internet because of fear of
websites security.

2.2 Suitable opt in e-mail
marketing.
E-mail marketing is a tool which can make a direct
impact on the customers. Company can use their old
data base to make contact with the customer. They are
having their existence in the market so they have to use
their customers account details.

Continued...
Opt in e-mail marketing;
 Confirmed opt.
 Unconfirmed opt.

2.3 Follow guidelines for best practice in
online public relation
Online public relation can comprise of search
engine optimization. It includes various activities
towards influencing media, communities and
target audience for using online channels. Online
public relations build relationship building with
consumers. It is similar to traditional public
relation. Online PR is all about influencing peoples
and consumers.

Continued...
Objectives of online public relations:
 To build brand awareness.
 To increase website traffic.
 To generate leads online.
 To sell products online.

Continued...
Advantage of online public relations:
The company can make public relation more easily.
Online marketing is providing a better medium to
communicate with their customer.
Disadvantage of online public relations:
Company does not measure the impact of the online
marketing.
Pre-decided messages have to be send to the particular
customers, company have to make effective communication
when they are targeting the customer.

2.4 New Digital Media
Communities.
In the present world competition level increasing
rapidly and organisations have to make proper efforts to
manage their level with it. New digital media
communities are providing a base to these companies
who are dealing in the used products. Some companies
are trading in the used cars and furnitures so this is an
example for the Smart Restorations Limited and they
also can make their efforts according to this. Medium
Blue Search Engine Marketing company can make their
efforts in the same to increase the sale and enlarge the
customer area, here is some factors;