Strategic Internet Marketing and E-CRM Implementation for Business

This report discusses the importance of internet marketing, highlighting its role in managing client relationships through information technology. It emphasizes the use of the internet, extranets, and internal networks for effective business operations. Smart Restorations Limited leverages these tools to integrate business resources and target audiences. The report delves into E-CRM, covering customer-centered and value-added services, and the requirements for its successful implementation, such as knowledge management, database considerations, and channel integration. Key benefits include enhanced buyer experiences, rapid response to client inquiries, and competitive advantages. The document underscores the need for businesses to reengineer activities around the customer to maximize profitability and performance.

Internet Marketing
INTRODUCTION
It identifies as an essential approach of managing client
connection with the assist of information technology. It
primly consists the internet, extranet and internet functioning.
With the assist of this technique Smart Restorations Limited
is responsible to integrate business resources with external
strategies of marketing that assist in fulfilling various
requirement and wants of client effectively.
Various levels of E-CRM:
Various levels of E-CRM: There are mainly two kind of E-
CRM named is customer centered and value centered.
Customer-centered services: It is mainly emphasis on target
customer. It mostly deals with customer experience related
to specific services and products. It mainly consists
confirmation, product customization and order-tracking etc.
Value- Added Services: It includes extra facility provided by
the organization to its employees, customers, clients in the
way of online auction, training, grievance handling and order
taking.
Requirement for E-CRM implementation:
• Enhance the buyers experience
• Rapid maximize in ways of services enquiries
• Provides competitive benefit to business.
Knowledge Management: It help in
acquisition of data regarding to audience and the
actions which is taken as a result of this knowledge.
Database Consideration: It support in re-
engineering of business activities around client and
entire interactions with them.
Integration of channels: It is supportive in
responding clients due to the channels or systems
which business choose such as e-mail, phone, chart
line.
Key elements of electronic
customer relationship marketing:
 Company mainly follows this tools to
combine entire essential data concentrated
to target audience in individual frame.
 This assist in maintaining long-lasting
which ultimately outputs in maximising
the profitability and performance of the
enterprise.
Importance of Internet marketing