Search Engine Marketing, Email Marketing and Online Public Relations
VerifiedAdded on  2023/04/11
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Report
AI Summary
This report provides an overview of internet marketing strategies, focusing on search engine marketing (SEM), email marketing, and online public relations. It discusses the mechanics of SEM, highlighting pay-per-click advertising and local advertising, and its usefulness for businesses in achieving higher search engine rankings. The report also explores suitable opt-in email marketing newsletters, emphasizing the importance of sending regular marketing messages to potential consumers and providing valuable information with honesty and clarity. Furthermore, it examines best practices in online public relations, focusing on communication with the public and media to create and maintain a positive image, as well as leveraging new digital media communities for mass communication and information sharing through digital technologies like the Internet. The report references academic sources to support its analysis of these marketing strategies.
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