Comprehensive Analysis of Internet Marketing Strategies Report

This report provides a comprehensive analysis of internet marketing strategies, focusing on the elements, tools, and techniques used by companies like Amazon. It explores key concepts such as digital marketing, search engine optimization (SEO), search engine marketing (SEM), e-commerce, and the internet marketing mix. The report delves into specific tools like e-mail marketing, online public relations, and digital media communities, examining their impact on customer engagement and brand promotion. Furthermore, it discusses interactive order processing, secondary market research, and online surveys, highlighting their roles in understanding customer needs and optimizing marketing efforts. The report also covers the importance of public relations and digital media communities in building and maintaining a strong online presence. Overall, the report offers valuable insights into the multifaceted world of internet marketing and provides practical examples of how businesses can leverage these strategies for success.

Internet Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Elements of internet marketing. ...........................................................................................1
1.2 Internet marketing mix. ........................................................................................................2
1.3 Comparison of e marketing tools. ........................................................................................2
1.4 Interactive order processing..................................................................................................3
2.1 Search engine marketing.......................................................................................................3
2.2 Suitable Opt in e mail marketing..........................................................................................3
2.3 Online public relations..........................................................................................................4
2.4 Digital media communities...................................................................................................4
3.1 Secondary market research...................................................................................................5
3.2 Online survey........................................................................................................................5
3.3 Electronic customer relationship marketing. ........................................................................6
TASK 2............................................................................................................................................6
4.1 Internet marketing plan.........................................................................................................6
4.2 Covered in PPT.....................................................................................................................7
COCLUSION ..................................................................................................................................7
REFERENCE...................................................................................................................................8

INTRODUCTION
Internet is a full flashed network which is connected with most of the peoples and
organizations of the world(Zott, Amit and Massa, 2011). Internet marketing is a tool which is
having huge power to grow up a business but this is necessary a part to use it in appropriate
manner. Most of the companies are using this latest trend to expand their sales and market share.
Many companies who are working with the old and regular trends are adopting the new trend
like; internet marketing. It is very essential for them to manage their sale, they also making their
online portal and making their transaction via this channel. Now this is a need for every company
because many new companies are using this latest trend mainly. Amazon is not spending much
investments in the sales stores in the market and they are simply using the online retail for those
type of customer's who wants their products at home and they are not having so much time for a
market shopping. Amazon is having a profit approx $500 Million in 2016 which is enough to
mark the success of the latest internet marketing(Yiu, Grant and Edgar, 2007). This can be
possible cause they are using the best format and element of internet marketing.
TASK 1
1.1 Elements of internet marketing.
Internet marketing is some elements which are making a foundation for a successful
organization. Here are some of the key elements of internet marketing which are used by the
Amazon;
Digital marketing; This is the the main base of Amazon, digital marketing is a term which is
related to the company who are using the latest technology and internet to explore their business
and customers. The company is mainly dealing on the internet and they are using various tools of
the digital marketing like;
Search engine optimisation; This is related to the visibility on the search engines like;
Google, Bing and Yahoo. The company have some keywords in their website content which is
helpful to be them in the top of searching list in these search engines(Yan, and et.al., 2008).
Search engine marketing; This is a tool which helps in the promotions of their website via
increasing their visibility in search engine results per page. They are having a marketing
companies which helps them in this.
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E-commerce; They are using the both channel to receive amount from their customer's but
mostly customers are using the online payment mode which is safe and easy for them.
1.2 Internet marketing mix.
It is containing four main elements and these are;
E-product; The Amazon is a online retailer and they are not having their stores but they are using
the images to show their products to their customers. They have putted high quality pictures from
different angles in classified sections which gives a benefit to take close view of product(Wirtz,
Schilke and Ullrich, 2010).
E-price; They are having different prices for each products and they are using discounts option
on selected products. They are using festive season offer on some listed products. They have add
two cost in a product which is delivery cost and product price.
E-promotions; The company is using many types of options like; social media marketing and e
mail marketing. They are having their account which is having so many followers which can
know discount offers and products related details.
E-place; Mainly they are using a virtual platform for promotions and to sale out their products.
The company is having a lot of scope of customers and demographical area(Welbourne and
et.al., 2009).
1.3 Comparison of e marketing tools.
Amazon is using various types of tools to promote their products and increase their sales.
They are using mainly Facebook and E mail marketing, these both are having significance to
enhance to effect on their targeted market customers;
Individual centric; The company is having so much followers in their facebook account
and they are making communication for their products with a large area of public. On the other
side e mail marketing is focused on a type of peoples and customers which are having common
factors related to purchasing(Turban and et.al., 2008).
Communication; Facebook is a tools which is having one sided communication facility
because most of the persons are not react in Amazon's notifications but on the other side E mail
is having a reply option for their customers because all details and informations are really
effective and attractive for them. So the targeted customers can make communication with the
company for the particular detailed content.
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So both tools are having a huge distinction in their work but they are having their importance
also for the company.
1.4 Interactive order processing.
Amazon is having a process to deliver their order to their consumer who have ordered for
this(Trusov, Bucklin and Pauwels, 2009). This process helps to their customer who place an
order for a particular product, here is factors of order processing;
Online confirmation; When a customer confirm their buying decision, they got a
confirmation message on their mobile and e mail, which have an order number which is a code to
know about the the product which they have bought from the company.
Delivery informations; The customer who have make a purchase from the company gets
a message of deliver. Mostly company is focused to deliver their product under 7 days so they
are using a delivery message system to remind that their order will place on that particular day.
Tracking of order; The company is having tracking system to know how much they take
time to deliver that particular product to their consumers(Steffes and Burgee, 2009).
2.1 Search engine marketing.
Search engine marketing is used to make promotions, the company is a using this process
to increase their presence on search engines. This is a unpaid process cause it have be done by
the company not from and other marketing company. The organization is having a long list of
selling products and they are having some key words for this. This is totally based on the
company's talent how they can modify their website content which can be beneficial to increase
their visibility on the search engines. It is a type of robotic program and IT persons plays a huge
role in it. They increase key words in web content and also similar words of their products which
can be searched by a person. These IT persons have make the calculations for algorithm of
computer language(Schroth and Janner, 2007).
For example; the company is having a product in their sales list which is a shoe of Nike, so they
can put and increase some key words which can be Sport shoe, Nike, shoe and boots. These all
key words helps them to increase their visibility in the search engine marketing .
2.2 Suitable Opt in e mail marketing.
Amazon is having two option for e mail marketing the first is confirmed and second in
unconfirmed. The company is having data related of their customer who have made their
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transactions with the company to buy a product so they are confirmed. They are having a second
option they can take data from networking companies for send their messages to promote their
business activities(Saunders, 2011). Most of the persons are not interested to read a message is
worthless for them so they have to send an effective mail to those customers which can buy a
products from them. The company can send their messages regarding to a particular product
informations which a buyer have purchased in earlier times, here is an example for this;
Hello sir,
You are our respected customer and company wants to retain our relationship for a long time.
We are having a offer for you as you are our old customer, you can purchase any type of
product in 20% off rates. We are hopeful to know about your view.
Regards
Marketing Manager
Amazon.
2.3 Online public relations.
It is essential to manage public relation and online public relation is similar to the
traditional public relations. The company is having so much followers and customers in online
market and they have to manage this any how. Amazon is totally base on the public relation
cause they are online retailer of various types of products so they have to manage their relations
to retain their sales and to increase their sales(Sanders, 2007). The company is having many
types of tools e.g. facebook, Twitter and online portal to make communication with their
customers and peoples which may be their customers, these tools helps them to manage their
relations with their customers and other interested persons. They have to use these guide lines to
increase and manage their public relations;
Authorized informations; This is the most impactful thing, their informations have to be
confirmed and authorized which have to be communicated by their portals. For an examples;
they have to give full details of prices and what is the actual amount which have to be paid by the
customer for a particular product(Rao and et.al., 2007).
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2.4 Digital media communities.
New digital media communities are helps an organization to share their views,
informations and products to their targeted market. Digital media is having a regular change in
their trends so it is a need to retain these changes in the company also. File sharing sites are new
factor in this segments, there are several types of sites are available which is having a huge
capacity of data and they can use them for a back up also(Qualman, 2010). The Amazon is
having various detailed informations and images which have to be transferred with their targeted
consumers. The company can be use theses sites to transfer their data informations with their
targeted consumers, for an example; company is having festive offers for Christmas so they have
uploaded their promotional video in the YouTube to promote their informations, discount offers,
available products and brands. YouTube is a platform which can be easily accessed by the
targeted consumer and they can download this video. So Amazon have to increase use of these
type of sites which can be beneficial to promotions and increase their sales.
3.1 Secondary market research.
The company can use a market research to make their products and services better
according to the customers needs. They can use these data to know about their upcoming needs.
Secondary data resources are used in this research, the Amazon is having a huge range of
resources to collect data, they can use their journals, research papers and their own account
details. Here is an example for a secondary data research to know about upcoming sales
according to the festive seasons(McCole, Ramsey and Williams, 2010). They are having a proper
accounting system which can give them a full brief of their each product. The company wants
to know about their sales in the upcoming festive season so they have to use their last year
accounts and after it they have to make list of different particulars things. This research will help
them to make a stock for their future needs and also in the preparation of their future sales.
3.2 Online survey.
The company can make their survey to know about the customers expectation and they
can also use this for the competitors companies. Amazon is having so much competition with the
other companies which like; Tesco and Marks and Spencer. These companies are having affair in
the online retailer so they have to make survey to defeat them(Gunasekaran, Lai and Cheng,
2008). Here is an online survey to make their services better;
01. Have you visited ever Amazon?
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a. Yes
b. No
02. Are you satisfied with the services of the company?
a. Yes
b. No
03. Are you receiving a quality goods from the company?
a. Yes
b. No
04. Rate our company on the basis of services?
a. 1
b. 2
c. 3
05. What types of changes have to be done in the company to make better services?
….....................................................................................................................................................
3.3 Electronic customer relationship marketing.
This is a need of the company to manage their relations with their customers because they
are the persons which can grow up the company. Electronic customer relationship marketing is
used in to develop customers and to give them a brief detail for a particular products. The
company is using email marketing and website marketing for this(Koellinger, 2008). Customer
centric approach is a best way to make their consumers for a long time. Some customers are
having a mind set about products and they retain the same product for a long time. So it is
essential for the company to give a detail about relevant products. The company have to manage
their relations with their customers cause they are having a lot of segments and a consumer can
buy several types of products from them.
TASK 2
4.1 Internet marketing plan.
The company is having so existence since a long time so they are having a strong data
base to spread their informations among their targeted market. But they are having a drawback
also, UK is developing their self after the recession period(Kshetri, 2008). So it is not easy for
their citizen to purchase products in higher price rates so the company have to make passions to
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sale out their products. Here is an internet marketing plan for Amazon to upgrade their services
according to the customer's needs;
01 Set Priorities; In the first, Amazon have to set their priorities, they have to decide that which
type of product needs more help to grow up and they have to make classification according to the
sale.
02 Make target audience; They have to make their target audience to sale their products, they
are working in the whole UK so they have to manage their sales equally(Lin and Lin, 2008).
03. Suitable option; They have to choose suitable option for communication e.g. E mail, socail
media and mobile marketing.
04. Measuring results; At last they have to measure their results in their particular products and
in the particular region.
4.2 Covered in PPT.
COCLUSION
The above given report have been concluded about the internet marketing of the Amazon
which is a well known online retailer company of the UK. They are using internet to sale their
products but it is not easy for them so they have to be careful to use elements and factors of
internet marketing. They have to make effective internet marketing plan and they have to focus
on their targeted market. They have to increase electronic consumer relationship marketing to
increase their sales and as well as consumer relationship.
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REFERENCE
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