This report provides a comprehensive analysis of internet marketing strategies, focusing on Smart Restorations Limited. It delves into the key elements of internet marketing, including content, SEO, and effective strategies, and evaluates the internet marketing mix, encompassing product, place, price, and promotion. The report explores various internet marketing tools such as social media updates, email marketing, SEM, and affiliate marketing, and examines the process of interactive order processing. Furthermore, it discusses search engine marketing mechanisms, suitable opt-in email marketing newsletters, guidelines for online public relations, and the use of new digital media communities. The report also covers secondary market research and the design of online surveys using electronic customer relationship management. Finally, it includes an internet marketing plan and the use of pay-per-click advertising to enhance business growth and customer engagement.