Internet Marketing Task 2: SEO, Email Marketing, and Public Relations

This report provides an overview of internet marketing, focusing on search engine marketing (SEM) and online public relations. It discusses the mechanics of SEM, highlighting its advantages and disadvantages, such as continuous traffic flow and the lack of guaranteed ROI. The report also examines opt-in email marketing, emphasizing its cost-effectiveness and ability to target specific audiences. Furthermore, it outlines best practices in online public relations, including press clipping and winning online presentations. Finally, it explores how businesses can leverage new digital media communities to enhance customer engagement and promote products through various communication channels like social media and email. Desklib offers a wealth of study resources, including solved assignments and past papers, to aid students in their academic pursuits.

Internet Marketing
Task 2

Introduction
Marketing is a process that is used by the organization in order
to promote and sell the products. Now a days many companies
are using internet marketing because through this they can
attract number of customers. This type of marketing is based on
the websites and emails so that they can easily approach their
customers.
Through this approach, a marketing manager can promote their
services via mobile apps, social media and blogs and son. This
method is also cost effective and industries can improve their
brand image in an efficient manner.

The mechanics of search engine marketing
Mechanics of search engine of internet marketing is a process
in which the internet marketing is involved that includes
promotions in websites by increasing the visibility in the search
engine in the result pages through which advertising and
optimizing is done. Its a type of online marketing that improves
the visibility in the search results pages. Its one of the most
better way that is qualified traffic for the websites from the
search engines.

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Advantages of search engine marketing optimization are as
mentioned below-
 Continuous flow of free and Targeted traffic
 SEO s spur the business growth and give the higher ROI than
the normal ads.
 Gives a higher brand integrity, means the individual thinks
that getting on the google top page or site will increase the
own site into the brand name.
Disadvantages are-
 Long wait to get ROI
 There' s no assurance that it will work for sure

Opt-in email marketing newsletter
E-mail marketing is a method through which
customers are targeted to send messages through the
electronic mail. Its also used to impact on the
consumers in a variety of ways, mainly its more
evolved in digital form of traditional direct mail
marketing. E-mail marketing is the way to send a
message to groups by using email. Its a cheap and
fast process and has many marketing tools. Its cost is
very slow compared to the mainstream channels of
the marketing. This also enables the business to target
the messages to the right person at a right time.

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Best practice in online public relations
The online public relationship refers to the process of creating large
customer base and assist them to purchase varied products and
services which are being offered by the business. At this juncture,
best practice for Smart Restorations Limited in online public
relations are explained as follows-
 Press clipping
 Winning online presentation
 Chat option

How businesses can use new digital media
communities
The new digital media communities are used for internet marketing
through which corporation create goodwill in them marketplace.
This is because customers are provided detail information related to
products. At this juncture, B2B is promoted due to effective
functions such as file sharing etc. Furthermore, effective mode of
communication such as social media, e-mail are used to make the
customers informed about varied products and services. It enables
them to access the good quality of products and services. In this
business can integrate all related resources and produce valid
outcome int eh direction of growth and success.

References
Corley, J.K., Jourdan, Z. and Ingram, W.R., 2013. Internet
marketing: a content analysis of the research. Electronic Markets.
23(3). pp.177-204.
Fagerstrøm, A. and Ghinea, G., 2010. Web 2.0’s marketing impact
on low-involvement consumers. Journal of Interactive
Advertising. 10(2). pp.67-71.
Fan, W.S. and Tsai, M.C., 2010. Factors driving website success–the
key role of Internet customisation and the influence of website
design quality and Internet marketing strategy. Total Quality
Management. 21(11). pp.1141-1159.