This report provides an overview of internet marketing, focusing on search engine marketing (SEM) and online public relations. It discusses the mechanics of SEM, highlighting its advantages and disadvantages, such as continuous traffic flow and the lack of guaranteed ROI. The report also examines opt-in email marketing, emphasizing its cost-effectiveness and ability to target specific audiences. Furthermore, it outlines best practices in online public relations, including press clipping and winning online presentations. Finally, it explores how businesses can leverage new digital media communities to enhance customer engagement and promote products through various communication channels like social media and email. Desklib offers a wealth of study resources, including solved assignments and past papers, to aid students in their academic pursuits.