Effective Internet Marketing Strategies: Tools & Techniques Analysis

This report provides a comprehensive overview of internet marketing, focusing on its tools, techniques, and strategies for business growth and profitability. It defines the elements of the marketing mix and elaborates on the internet marketing mix, comparing various online marketing tools and analysing interactive order procedures. The report also briefs on the mechanism of search engine marketing, including paid search engine marketing, geo-targeting, and search engine optimisation. Furthermore, it discusses guidelines for best practices in online public relations and explains digital marketing communication methods, including how Smart Restoration Limited can use digital media communities. The report includes secondary market research to gather data on customer online shopping behaviour and designs an online survey to collect relevant information. It demonstrates how electronic customer relationship marketing can manage and analyse customer interactions, culminating in an internet marketing plan for Smart Way Restoration Ltd, including pay-per-click advertising strategies. The report highlights the importance of internet marketing in today's business environment and its role in achieving sustainable competitive advantage.

INTERNET MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK1.............................................................................................................................................1
1. 1 Define elements of marketing mix.......................................................................................1
1.2 Internet marketing mix.........................................................................................................2
1.3 Compare internet marketing tool..........................................................................................3
1.4 Analyse interactive order procedure work............................................................................4
TASK2.............................................................................................................................................5
2.1 Brief on mechanism of search and engine marketing...........................................................5
2. 2Copy for a suitable opt in email marketing newsletter.........................................................6
2.3 Determine guidelines for best practices in online public relation and explain digital
marketing communication...........................................................................................................6
2.4 Present method through Smart restoration limited use digital media communities..............7
TASK 3............................................................................................................................................8
3.1 Secondary market research to gather data on customer online shopping behaviour............8
3.2 Design an online survey that helps to collect information....................................................9
3.3 To demonstrate how the use of electronic customer relationship marketing can be used to
manage and analyse customer interaction.................................................................................10
TASK 4..........................................................................................................................................10
4.1 Internet marketing plan for Smart way Restoration Ltd.....................................................10
4.2 Pay per click advertising.....................................................................................................11
CONCLUSION..............................................................................................................................11
.......................................................................................................................................................12
REFERENCES..............................................................................................................................12
1

INTRODUCTION
Today internet marketing is most important source for every organisation profitability
and growth. Organisation has easily promote and advertise their products with the help of
internet marketing. They largely use various promotional tools and techniques that can help to
advertise and promote their products in all location of country. Internet marketing is divided into
various sub parts in term of social media marketing, web marketing , email marketing etc. True
Search Marketing is small firm that create valuable services to large number of their clients .
They provide services in a range of advertisement consultancy agency to information technology
agency. This report describe the internet marketing mix tools and techniques that can helpful for
company productivity and profitability. In the project, the different aspect of internet marketing
are also analysed and their impact of public are elaborated. This report mention that how
company has able to achieve their goals and objectives in near future. This assignment also
highlight the mechanism of search engine marketing.
TASK1
1. 1 Define elements of marketing mix
Today internet marketing play very important role of organisation success and
profitability. This will help to marketing mix tools and technique It is necessary for every
organisation to use the latest trends and technologies that can help top improve the company
system and procedure. True search engine helps to provide better services to smart restoration
limited by using internet marketing tolls. With the help of internet, company is able to spared
their all information in large geographical area and location. There are various elements of
marketing mix which organisation has follows, these are as follows:
Optimization: Company is mainly focus for designing new feature in their existing products and
invent new products. When organisation used internet tool for promote and advertise their
products, it is necessary to paid large attention. They provide valuable data and information in
their websites this can help to attract more customers.
Promotion: This tool is very important for organisation productivity and growth. Company has
use various promotional tools and techniques that can help to promote and advertise their
products in all part of country. Today people are largely use the internet as their entertainment

purpose with the help of various social sites and medium. Today this tools is important for
company to promote their products and services through online medium.
Innovative creation of content: It is necessary for company to create innovative and creative
products when they sue internet marketing. In internet, there are various effective and attractive
tools or medium such as blogging, starring videos, books , online advertising and promotion etc.,
this can help to gain company growth and profitability. Large number of clients are attracted to
use this medium. It is necessary for company to use concise and jargon free language when they
publish any data and information in online websites. Company publish their information must be
creative and innovative so this can help to attract large number of clients.
Examine: Company also able to examine and evaluate all published data and information that
can help to modification and alteration process. So they mainly works for creativity and
innovation.
1.2 Internet marketing mix
Today the most important technology software is internet. With the help of this tool,
organisation is easily promote their products and services in large location of country. This
medium is so crea5tive and innovative so this can help to attract large number of customer.
Today e marketing is largely used by company who works under the marketing industry. This is
marketing and promotion tool that can help to promote and advertise products and services.
Cited organisation is largely use the internet or online marketing as as new technology software
that can help to fulfil the satisfaction level of customers. With the help of promotion mix tools
and technique, company is able to meet the need and want of their potential customers.
E Product: Today, e marketing is much used by company. In online purchasing,Customer are
not able to check, analyse and examine product or good, they also not able to identify any defeats
that are exist in product while offline purchasing, customer area able to check, analyse and
evaluate their product or commodities tangible. True search marketing largely focus for create
this type of service to their large number of clients . They also made customised products or
commodities which will helpful for smart restoration limited.
E price: Organisation is largely focus to consider their price element. This process is most
important for every company. With the help of this process, company are able to achieve
competitive advantage over other challenger. In internet marketing, organisation create and
innovate better products and deliver valuable services that can help to attract more customers as

compared to offline shopping. It is necessary for company to firstly identify the need and want of
customer and according to this taste, they produce products and services and Also fix stable
prices as per customer paying capacity. Organisation also establish various discounting offer to
their target customers.
e promotion: Internet promotion is more complex procedure. Company need professional expert
who haves knowledge and skill of advertisement and promotion tools and method. Organisation
has used various promotional tools and technique that can help to attract more customer in all
over world. Cited company largely focus to use the Web selection approach that will help to
promote and advertise their products and services.
E place: Today online marketing play very important role. This marketing helps to save the time
and money effort of customers. Place in online marketing is defined as various websites, social
media where large number of public has easily access this site4s.
1.3 Compare internet marketing tool
Company has largely focus for online marketing this can help to meet the need and want
of customers. With the help of electronic tools and techniques company can easily promote and
advertise their activities and operations as per the need and want of customer. Example, they use
various social media that can help to promote their products or goods and focus for social sites
like Facebook, Instagram this will help to advertise and improve their brand. There are various
internet marketing tools, these are as follows:
Organisation website: Company open up their own websites this will help to attract more
customers. They can create and update innovative posters, information, drawing this will help to
attract large number of customers. True search marketing helps for smart restoration limited to
maintain the unique identity from other (Riasi and Pourmiri, 2015) .
Internet advertising: Internet advertising is most important tool and techniques that help to
organisation. Cited organisation has also used the internet advertisement tool that can help to
attract large number of customers. They can utilize the Instagram, Facebook and others social
sites that helps for their advertise and promote products.
Payment process and online distribution: Today various online distribution company like
Amazon, e bay are use the internet marketing. Smart restoration limited has made various
strategies that can beneficial for company productivity and success. Companies also provide the
facility for easier payment process to their target customers (Safeenaand Date2015.5).

Lead generation and response collection: Company also facilitate the feedback facility that
helps to customer are able to give their positive and negative response. So company are able to
produce and generate innovative products so more customer are likely to purchase it. This
responses also help to company to any modify their existing products (Hollensen, 2015).
E tools comparison: There are various internet tools that are differ from each other. Their
working methods and procedures are also different from each other. Online marketing provide
better services to large number of potential customer.
1.4 Analyse interactive order procedure work
Interactive order procedure is defined as the whole procedure relate to customer order
stage to feedback stage. Company has promoted their products and services in large segment of
market. Internet marketing help to company that can provide a ordering process easier for
customer. Customer are comfortably and conveniently order their products in particular sites.
There are six steps of interactive ordering process, these are as follows:
Planning of order: This process help to large number of consumers can easily demand their
products or commodities. They firstly make plan of what order they have to given. Electronic
data interchange system and online orderings system are the tool and techniques that can help to
complete this procedures. They also work for resolve all issues and conflicts that exist in online
or internet shopping (Karjaluoto Mustonen,and Ulkuniemi, 2015).
Transmission of order: In this process, company has able to asked the customer order, they
used the EDI system which helps to deliver products and services to large number of target
customer.
Order entry: This process help to customer to easily identify any discounting offer given by
company. They also entered the quantities and prices of goods in their registered
Order material: Company produce those materials or equipments which customer are ordered.
They largely considered the commodities, delivery slips and sales order when to order any
product.
Delivery of order: Company also made various programmes that can help to deliver the product
in final destination point They use various transportation mode which helps to deliver product
easily to final users. The main goal and objective of business is to safely transport the goods to
final customers.

Reporting of order status: In this step, company has easily evaluate and verify their delivery of
products. They also made term to time update in their register (Sahney,2015).
TASK2
2.1 Brief on mechanism of search and engine marketing
Today search engine marketing is very important tool for organisation. Company has
largely focus to provide online services to their target customer, this will help to gain maximum
profitability and growth. This marketing help to company to again sustainable competitive
advantage over other rival. with the help of this tool, company is easily promote and advertise
and market their product. Automation system help for company attain large productivity and
maintain their goodwill. Some adds also helps for increase the pricer stability of company.
Organisation also provide various discounting offer in online marketing so it help to attract more
customers. This is attractive tool and technique which largely help for those customer who are
only looking for data and information. There are various terms of search engine marketing, these
are as follows:
Paid search engine marketing: This is most important tool of online marketing that can help to
easily identify the search engine. The pay per click is largest technique that can help to paid
search engine (Simula Töllmen and Karjaluoto, 201).
Geo- targetting: This method is helpful for company to promote and advertise their product and
commodities. Company also able to decide the place of visitor with the help of IP address. Smart
restoration limited is small scale firm that main deal to provide office furniture in their target
clients or customers.
Search engine optimisation: Customer are easily assess the various websites with the help of
search engine optimisation. Company is able to increase their brand popularity and maintain
goodwill, so this can help to attract large number of customers.
Page landing: They also refer to lander page, destination page and lead capture page. The
customer are easily assessed the specific page with the help of sae5ch engine.
Long tail concept: This method is largely depends upon distribution system which company has
largely adopted. Smart restoration limited are largely used this technique so they can firstly sell
the low demand products.

2. 2Copy for a suitable opt in email marketing newsletter
Now a days advertising marketing is most important tool for every organisation
production and profitability. Email marketing is refer as web marketing where they can send
email to their target customers and clients when they log on sites. So customers are easily assess
all those information which a company has update in their sites. Business has updated in time to
time any new product and services that can helpful for customer. If any event they offer the
discounting benefits, this is updated in their website and it can help to attract large number of
customers. But today company has use the social media advertising sites as compared to email
advertising sites. Email advertising is defined as to maintain strong relationship with their target
customers and update new products in various social sites. This improve the inter personnel
communication process between company and customer. This method is cheaper then other
process. This process helps to customer are directly connected with company. But some
disadvantages are also comes in this method is that sometime inboxes are overloaded so they can
frustrated and remove it without reading.
Company has used email newsletter methods, that can largely help to collect various
information and opinion of their target customers. So according to need and want of customer
company has produce their products and deliver services. Organisation has made letter in relate
to product area s follows:
Hi
You are not visited the company websites or social sites since long time. Organisation has
provide all information relate to their new products and services to large number of customer
with the help of this method. So kindly visited this sites on continuous basis. These discountinf
and attractive offer are for less time duration.
Thanks and regard
Marketing Manager
Smart Restoration limited
2.3 Determine guidelines for best practices in online public relation and explain digital marketing
communication
Public relation is imperator tool that can help to maintain the relationship between
company and its stakeholder. They also used various communication styles that can help to
better communicated between them. Organisation has able to maintain their goodwill and create

positive image in the minds of customer. They also solve various conflicts and issues that exist in
workplace with the help establishment of various programmes. Company already focus to
analysis their large segment of market that can help to identify the demand and preference of
customer. There are various operation in web public relation, these area s follows:
Relationship: Company has largely focus to maintain strong relationship with their existing
customer and attract new customers this can help to achieve large profitability and productivity
in long run. Smart restoration limited is small scale firm that largely provide the office furniture
in large segment of customer. Relationship amange4mnt and stakeholder play important role for
gain high profitability of company. With the help of this method, company is freely interact with
their large public.
Research: Company has establish research and development programme, so this will help to
identify the need and want of customer. With the help of researches, company is able to produce
various innovative and creative product in long run. The various process are included such as
targetting, positioning and segmentation process of potential consumers.
Measurement: This factor are most important for online campaign. With the help of this
measurement factor, company can easily analysis all marketing strategies and techniques that can
largely influence the workplace. This also helps to company has able to reduce their cost and
expense. Company also scanning their workplace environment with the help of internet
marketing.
2.4 Present method through Smart restoration limited use digital media communities
IT is necessary for every organisation is to develop and improve their methods and
techniques this can help to promote and marketing their products. Smart restoration limited has
adopted various new technologies and tools that relate to marketing and promotion such as
digital medial communities that can help to promote and advertise products and services so more
customers are attracted (Esmaeili and Aqaei201Goi, 2015). This mode help to reach wide variety
of people. There are various digital media communities which are elaborated below:
Sharing of files: Company has able to share their file on various social sites that can help to
consumer are easily analyse data and information. There are various methods that can help to
complete this process. As per report, more than approx 40 million persons are doing the file
sharing operations. There are various sites that can help to share large file such as bit torrent,
media fire and some other.

Instant messaging: Large number of people has used this instant messaging tool that can helpful
ft their personnel and professional purpose. Smart retortion limited establishes various groups
that can help to develop and improve the communication process between their target customers.
It is necessary for company to made various new strategies and plans that can help to achieve
goals and objectives in short duration of time.
Chatrooms: With the help of chatrooms, organisation are easily interacted with their existing
customers and new clients. This technology is used by company that can help to communicate
large number of customers and stakeholders who are located in all geographical area. This type
of communication is formal and informal.
Discussion groups: This group helps to persons who can easily discuss their ideas and thoughts
in-front of all other. This tool help too this cited organisation, they can easily identify the needs
and wants of customers and according to it they will able to produce those goods and deliver
valuable services.
Blogs: With the help of this technology, company can easily provide data and information relate
to their products in large number of potential customers.
TASK 3
3.1 Secondary market research to gather data on customer online shopping behaviour
Today people are used the internet marketing technologies especially in purchases. True
search marketing has largely assess the marketing environment and also identify the need and
want of customer, so they can able to produce better products and deliver valuable services.
States and data:
In survey analysis of united kingdom, online shopping is most important used in toady
environment. Approx 17.9% sates that where large number of people are suing this online
shopping element. Approx 77% users has interested to purchase their product through internet. In
UK, people are more interested to purchase items through internet as compared to stores hopping
(Chang, 2015).
The main of online shopping is to provide convenience and comfortably to large number of
customers. Company has able to provide better quality products and services in online shopping,
so more customers are interested to purchase their products. Companies are able to provide all
details regarding quality of product and services in the online shopping, so people are not waste

their time in visiting the stores. Company also update various discounting offer in social sites this
can help to attract more visitors. Some sites are largely prefer the persons those can provide
products in a reasonable cost and better quality (ChangYu, H and Lu 2011).
Approx 295 million persons of UK has preferred the e shopping. There are various
advantages and disadvantages of online shopping. In survey, approx 56 % of persons are not
preferred the online shopping because they think that the product is not delivered on time and
and it is very difficult to analyse any defects that exist in product. Approx 42 % of people are not
satisfied their delivery process and product quality (Suki, 2015).
3.2 Design an online survey that helps to collect information
1. What is your age.
 18 to 24
 35 to 40
 41 to 50
2. What is your gender
 Female
 Male
3. How much do you use internet
 Once a day
 In a week
 In a day
4. Are you interested to buy products online
 Yes
 NO
5. What type of products you largely preferred in online
6. Which of the devices do you prefer to use to connect to internet
 Desktop computer
 Laptop
 Mobile phones

7. Which of the following kind of product and services have you recommend to others
 Food
 Sports
 Television
8. Which source are increase their motivation to purchase in online
 Promotion
 Family
 Time saving
3.3 To demonstrate how the use of electronic customer relationship marketing can be used to
manage and analyse customer interaction.
Covered in poster
TASK 4
4.1 Internet marketing plan for Smart way Restoration Ltd.
Internet marketing plan is one of the most component of strategies made by company. It
is necessary for every organisation to make efficient plans and procedures. Cited company are
not able to invest in various promotion technique and tool because they have not enough finance.
Company has adopted the various traditional method of marketing that largely need the capital.
Today online method help to company to make various marketing plans and procedures. There
are various factors that can help to make internet marketing plan, these area s follows:
Customer search criteria: It is necessary for company to identify the need and want of customer
and according to this demand, they produce various products and services. Company has largely
use promotional tools and techniques that can help for advertisement (Croft Metzler and
Strohman, 2010).
Targetting customers. It is necessary for every company to produce their products as per their
target customer demand. This cited organisation mainly works for those people who come from
middle family or poor family. With the help of marketing g plan, company has easily identify the
need and want of their potential customers.