Unicorn Grocery: Enhancing Sales via Internet Platforms

This research project examines the impact of internet platforms on enhancing sales and value for Unicorn Grocery. The project explores the use of internet tools for promotional activities, business expansion, and customer engagement. The introduction highlights the importance of technology in modern marketing, emphasizing how effective online strategies can increase sales and market share. The literature review analyzes how internet marketing contributes to organizational growth, focusing on tools such as social media and mobile applications. The research aims to determine the ways in which Unicorn Grocery can expand its commercial activities and enhance enterprise value through online platforms. The methodology section outlines the research approach, including both qualitative and quantitative methods, and the various research philosophies and designs employed. The project also explores the significance of internet platforms in facilitating communication, increasing productivity, and personalizing customer experiences. The report covers the rationale behind the research, the research objectives, and the research questions guiding the study, providing a comprehensive analysis of how internet platforms can be leveraged to improve business outcomes for the company. The project provides an overview of how internet platforms can be used by businesses to improve their performance.

Research Project

Table of Contents
CHAPTER 1: INTRODUTION........................................................................................................1
Research aim..........................................................................................................................1
Research objective..................................................................................................................1
Research Question..................................................................................................................2
Rationale of research..............................................................................................................2
Research time plan.................................................................................................................2
CHAPTER 2: LITERATURE REVIEW............................................................................................3
2.1 To ascertain the impact of use internet platforms for increase sales and value of enterprise.
................................................................................................................................................3
2.2 To determine the various ways through which firm can expand its commercial activities in
other new areas.......................................................................................................................4
2.3 To examine the importance of internet tools for carry out promotional activities...........5
2.4To analyse the significance of internet platforms in enhance enterprise value.................5
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................6
CHAPTER 4: DATA ANALYSIS AND INTERPRETATION............................................................1
CHAPTER 5: FINDINGS TO STAKEHOLDERS.......................................................................10
CHAPTER 6: RECOMMENDATION..........................................................................................10
CHAPTER 7: REFLECTION.........................................................................................................11
CHAPTER 8: CONCLUSION........................................................................................................11
REFERENCES................................................................................................................................1

TITLE: To examine the impact of effective use of internet platform on enhancing value and
sale of company’s products. A case study of Unicorn Grocery.
CHAPTER 1: INTRODUTION
Today almost every enterprise takes help of technology in order to promote its goods and
services in order to increase its sales and to sustain in market for long run. Various functions are
perform by a business entity to achieve its set goal and objective and from all functions
marketing is known as one of the significant one as this provide an opportunity to firm to
communicate with target customers and make them inform about its products. With effective
marketing enterprise can increase its return on investment and at the same time can increase its
market share (Apulu and Latham, 2011). In today's business environment, every enterprise offer
featured products to its customers at affordable prices so in that situation, influence customers to
buy company's product is very difficult and in this entity require to carry out its promotional
activities in an effective way so it can attract more and more customers towards its offering.
Today internet is known as one of the most effective tools which is utilise by firms to carry out
its marketing activities. When company use internet tools to communicate with its customers
then it not only help in attract them but at the same time help in create a good relations with
them. Today every individual want their brand their brand to be socially active with this firm can
retain customers for a long time period. One of the main feature of use internet is that it provide
an opportunity to an individual to examine the products and its features before make a purchase
decision. This also provide an opportunity to business enterprise to expand its business activities
in new areas which increase profits of enterprise. This is one of the most effective tool for small
business firms. With help of this firms can enlarge its business and can increase its market share.
Research aim
Aim: To ascertain the impact of use internet platforms for increase sales and value of
enterprise. A case study of Unicorn Grocery.
Research objective
This aspect of research indicate the end goals set by research worker before start
research. Main objectives related with this research are given as follows:
 To examine the impact of effective use of internet platform on enhancing value and sale
of company’s products.
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 To determine the various ways through which firm can expand its commercial activities
in other new areas.
 To examine the importance of internet tools for carry out promotional activities.
 To analyse the significance of internet platforms in enhance enterprise value.
Research Question
This part of research indicates the major questions on which whole research is based. Data is
collected and analysed by research worker to get answer of these questions. Following are the
question related with this research:
 What is the impact of use internet platforms on enhancing value and sale of company’s
products?
 What are the various ways through which firm can expand its commercial activities in
other new areas?
 What is the importance of internet tools for carry out promotional activities?
 What is the significance of internet platforms in enhance enterprise value?
Rationale of research
One of the main reason of choose this topic of research is due to increase use of internet
platforms by commercial firms for execute their operations. This help in determine the
importance of use internet platforms during carry out promotional activities. Another reason to
choose is research topic is to ascertain how internet tools help in enhance organisational value.
Research time plan
Various activities are carry out by investigator to complete the research and to draw valid
conclusion. To get effective solution of problem, it is very important for researcher to ensure
completion of all activities in time. For this researcher can formulate a plan contain time and
resources require to complete the research.
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CHAPTER 2: LITERATURE REVIEW
2.1 To ascertain the impact of use internet platforms for increase sales and value of enterprise.
According to (DuBose, 2011) in modern scenario, internet marketing is contributing
significantly towards the growth and development of an organization. This is generally consider
as one of the most effective tool in terms of generating higher sales lead and increasing
profitability ratio of the company. The main benefit of this is it help in attracting large number of
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customer that play key role in maximising profit of the company. Some of main advantage of
internet marketing are discussed below:
Reach to large number of customers: Now a days every single individual is having at-
least one account on any social networking sites. Taking the advantage of this, Unicorn Grocery
can promote its product on some of leading social networking sites such as facebook, instagram
etc. This enable Unicorn Grocery to increase its customer base and market share. In addition to
that, with the help of different marketing tool it has become much easier for Unicorn Grocery to
carry out all business activities and operation in a structured and thorough manner.
Improve brand recall and brand awareness: Since it is a small size enterprise they
cannot spend much on promoting its goods and services. So the company has decided to promote
its products through internet marketing as it is cheapest way to advertise one's product or
services. Along with it help in improving the productivity of organization which further assist
them in gaining high competitive edge in the market.
2.2 To determine the various ways through which firm can expand its commercial activities in
other new areas
Various tools of internet are utilized by Unicorn Grocery in order to promote their goods
& services in market. This will assist firm in attaining its objectives and targets in more effective
and efficient manner. For getting desired outcomes, it is crucial for managers to make use of
appropriate tool. Various tools that are utilized by company in order to expand its commercial
activities in new areas are defined as follows:
Social media: This is the most effective and suitable tool that can be utilized by
company in order to promote product in current scenario. There are many social media
platforms available such as Twitter, Facebook, You Tube and so on which are using by large
number of people. So, by the assistance of these promotional channels, firm can easily promote
their goods in market and communicate its value to customers in more effective and efficient
manner.
Mobile application: As per the view point of Hall and et. al., 2012 introduction of own
mobile application by Unicorn Grocery assists in getting attention of large group of customers in
more better way. It is the easiest way to getting things online and highly contributes firm in
promoting its products in market. In present scenario, every individual use android mobile
phones by which they can easily access to application introduced by firm. It will assists firm in
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providing their goods and services to million of customers. It is a cost effective method and also
saves time of customers as well as company.
Above mentioned are the tools that can be used by business enterprise for marketing
their goods effectively. Before using these tools, managers needs to analyse advantages and
disadvantages associated with it. By the assistance of internet marketing, firm enables to reach
large group of customers.
2.3 To examine the importance of internet tools for carry out promotional activities.
Application of internet marketing is essential as it align the way in which customers make
buying decision. Following are the importance of internet tools which are discussed below;
 Cost: It has been believed that promoting products through internet is quite cheap as
compared to others promoting through physical outlets. Application of such tools enable
Unicorn Grocery to promote its product on large scale without spending huge amount. In
addition to that, they don't have to pay any extra rental or maintenance charges. It provide
new option to customers in regards of purchasing products through mobile application
rather than going to physical outlets.
 Personalization: With the help of internet marketing, Unicorn Grocery can provide
personalize offers to its target customer that help in establishing strong relationship
between customer and company. Along with this, it aid in building customer profile
which give detail information regarding its purchasing behaviour, likes, dislikes etc. By
tracking web pages and product information, Unicorn Grocery can figure out what are the
current interest of potential buyers so that they can offer products accordingly.
 Social: With the help of internet marketing, sales and revenue of Unicorn Grocery can
significantly increases which gives them the benefit of high competitive edge in the
market place over other rivals. It has been believed that choices of consumer are much
influenced by social networking sites.
2.4To analyse the significance of internet platforms in enhance enterprise value
Use of internet platform is very beneficial for firm in terms of promoting goods and
enhance value of enterprise. Some benefits of internet platform are defined below:
Makes communication easy: Doing business via phone is very popular now a days. This
will makes it easy for them to communicate easily with customers and enhance value of firm.
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With the help of internet, firm can easily convey value and benefits of their goods to customers
in an effective and efficient manner.
Increases Productivity: Usage of internet marketing, allow Unicorn Grocery to offer
their products to large number of customer with a cost effective method. As now a days almost
everyone is having minimum one account on social networking sites that related company with
vast number of customers. In addition to that, such customers contributes enormously towards
yielding higher profitability ratio and revenue. Also behaviour of consumer can be determined
through this technique which help them in achieving business goals and objectives in a structured
and thorough manner.
CHAPTER 3: RESEARCH METHODOLOGY
Before carry out investigation, researcher select an effective methodology with motive to
organise better research. In order to conduct proper investigation, investigator choose two types
of research including qualitative and quantitative. Both types are give accurate information
regarding business activities and functions (Bambauer-Sachse and Mangold, 2011). As per the
quantitative approach, research collects accurate data in numerical and figures terms. Another is
qualitative which support the researcher to collect detailed information regarding the specified
topic.
Research philosophies: It is a part of research methodology which is related with the
belief in which entire data related to the particular topic are gathered, analysed and applied. This
methodology classified into two parts one is positivism and second one is interprivitism . In case
on positivism method offer credibility to the investigation and assist the entire research by give
statistical information. In part of interprivitism which is also important because it render
different options which support researcher in order to retain differentiation.
Types of research: This kind of method point out the structure which is apply by the
investigator for evaluate all activities and functions related to the research in an effective and
efficient manner. In this researcher use various kind of research design including exploratory,
experimental and descriptive. All these are valuable for the researcher to analysis requirement of
digitalisation for the company.
Data Sampling: It is identify as an essential and main element of research project. In this
role of researcher is to select the sample size which support to identify basic needs and wants of
customers. In this researcher mainly apply two types of tools including probabilistic and non
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probabilistic. Both are help the investigator to collect accurate information. In this report taken
sample size is 25 with the assist of non probabilistic sampling tool.
Data collection: It is identify as one of the essential part of each and every aspects of the
research. In this information is gathered by investigator for more understand the different parts
related with specified research topic (Belleflamme, Lambert and Schwienbacher, 2014). Beside
this, investigator apply two types of research methods such as primary and secondary. Primary
method provides new and relevant information about the research topic. In order to collect
information with the use of secondary data, researcher use journals, books, newspapers,
magazines and many other aspects. Thus, both are useful but as a part of research project
investigator always prefer primary resource of the research because it render accurate
information about customer taste and preferences. Both primary and secondary method of data
collection are used in this research. Questionnaire is used in primary method of data collection to
gather information from respondents to enhance knowledge about research topic and to draw
valid conclusion. In secondary data, newspapers, journals, articles and websites ae used to collect
information. Unicorn Grocery used various digital tools and techniques to carry out promotional
activities of its products. Different social media sites are used by enterprise to make its customers
aware about its products and features in order to attract them and influence them to make a
purchase decision.
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Ethical consideration- Research is the activities where many other activities are
associated which help them to know last conclusion of findings. This help to know approaches
which are effective for dealing with investigation of researcher. Some information has to keep
confidential and this is effective for giving proper direction. There is difference in perception of
persons so it is essential to work as per provided data.
Activities and timescales- Activities involved in performing business operations and this
helps to work according to set targets. There must be use of policies through which they can
changes can be possible to get positive results. Activities which are required to be performed are
as under-
 Analyzing research topic
 Literature review-
 Making questionnaire
 Data collection
 Evaluation of data Conclusion
Research strategy- There is use of some planning which help researcher to know about use of
techniques through which changes are possible and this is effective for making changes in
activities to get positive results (Chakravarty, Kumar and Grewal, 2014). This strategy is
different for various people so it is essential to work as per pre-determined method. Some
methods which can be used are as under-
Survey- This is the first and most effective technique which can be used to know actual
data related to topic. There is questions asked with specific number of people and then results
must be judged on the basis of specified people.
Experiment- This is the technique which is useful for researcher to know what has to be
done so results can be analyzed. There is use of experiment which help to judge what can be
done through which changes can be made effectively.
Action research- In this research manager has to use techniques which is effective for
making use of tools which are efficient for getting correct results.
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Research approach- There are many ways to conduct research but to get positive and effective
approach researcher must use polices which are competent for making changes (Economides and
Tåg, 2012). This can be done through use of policies which are competent for getting research
objectives. Mainly there are two methods which has to be effective. They are-
Inductive research- Under this, method there is use of techniques through which
information is collected from source which is effective for making decisions.
Deductive research- This research is conducted with deemed data which is not actual.
This helps to make changes in plans and policies with the use of factors which are effective for
getting results (Dennehy and Sammon, 2015).
In this report inductive research is considered. This helps to get positive and better
results.
CHAPTER 4: DATA ANALYSIS AND INTERPRETATION
Questionnaire
Name:
Gender:
Age:
Occupation:
Questionnaire
Name:
Gender:
Age:
Occupation:
Q1) Does digital technologies help in increase sales of the company?
 Yes
 No
Q2) Do the use new digital technologies affect the purchase decision of customers?
 Yes
 No
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Q3) How the new technologies as self-check-out till, IBM, app products scanner,
electronic floor-self-cleaner impact on Unicorn Grocery?
 Increase its profits
 Increase number of customers
 Expand market in new areas
Q4) What are the most used internet tools for promotion?
 Websites
 Social media platforms
 Mobile application
Q5) What are the benefits of using internet in promotion?
 Help in create and maintain good relation with customers
 Improve brand awareness
 Decrease cost of promotional activities
Q6) What is the significance of use internet tools to carry out commercial operations?
 Minimise data errors
 Help in store huge amount of data
Q7) What are the challenges faced by Unicorn Grocery while use new digital technologies?
 Huge funds required
 Complex technology
 Hacking of data
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