Internet Marketing Report: PPC Advertising and Tourism

This report delves into the realm of internet marketing, focusing on the application and implications of Pay-Per-Click (PPC) advertising. It examines the historical context of tourism, tracing its evolution from early nomadic travels to modern business travel, and connects this evolution to the development of advertising. The report analyzes the mechanics of PPC, including how it functions through search engine advertising, bid strategies, and the calculation of Ad Rank, which takes into account factors like click-through rates and landing page quality. Furthermore, the report discusses the cost-effectiveness of PPC, highlighting how strategic implementation can result in significant returns on investment. The report highlights the importance of PPC advertising in the context of the tourism industry and business growth strategies.

In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century
Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of
tourism industry(Cave and Brown 2012). Early tourism started with Nomads who
travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food and traded around the world and
gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus
developed the tourism for pilgrimage. Early tourism started with Nomads who travelled around the world in search of food and shelter. Main
intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015).
1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage.
INTERNET MARKETING
4.2 Pay-Per-Click Advertisement
PPC stands for pay-per-click, a model used by advertisers in the internet marketing where they pay a fee every time any of their advertisement is clicked.
actually, they are an idea of purchasing visits to you sites rather than doing them manipulatively.
Search engine advertising is one of the major and most used forms of PPC. The advertisers are allowed to bid for ad placement in a sponsored links of
search engines whenever someone searches any of the input keywords that is relation to their business or the organization. For instance, if the bid is made
on the keyword “PPC software,” our ad might show up above all the search results on the Google results page.
Each time an advertisement is
clicked, which sends a visitor to
their website, the payment is done in
favor of the search engine as a small
fee. When PPC works absolutely
right, the fee becomes trivial, as the
visit is a lot worth more than what
they made the payment. In other
words, if we pay $3 for a click, but
the click results in a $300 sale, then
we’ve made a hefty profit.
More specifically, who gets to appear on the
page is based on and advertiser’s Ad Rank, a
metric calculated by multiplying two key
factors – CPC Bid (the highest amount an
advertiser is willing to spend) and Quality
Score (a value that takes into account your
click-through rate, relevance, and landing
page quality)
This system allows winning
advertisers to reach potential
customers at a cost that fits their
budget. It’s essentially a kind of
auction. The below infographic
illustrates how this auction system
works.