Internet's Dual Role: Business, Society, Threats, and Security

This report provides a comprehensive analysis of the internet's impact on both businesses and society. It begins by comparing and contrasting the positive and negative uses of the internet, highlighting its role in communication, research, and business transactions, while also addressing issues such as pornography, internet addiction, and the rise of cybercrime. The report then delves into the threats faced by organizations and society when using the internet, discussing issues like unsecure networks and malicious code, while also providing measures for enhancing security and privacy. Finally, the report compares and contrasts two unified communication providers, Microsoft and Oracle, examining their features, applications, and suitability for businesses. The report concludes by emphasizing the importance of responsible internet usage and the selection of appropriate communication tools for optimal business operations.

Individual Report

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1) Compare and contrast positive and negative use of Internet to businesses and society....3
2) Discuss threats faced by organisations and society when using the Internet and measures of
security and privacy that has taken when Internet applications or services are used online..5
3) Select any two different unified communications providers to compare and contrast their
features, applications and discussing their suitability for businesses.....................................6
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Digital age is regarded as information era that assist both organisation and society for
conducting different operations and activities in appropriate manner (Baym, 2015). With the
increase in digitalisation there are various benefits such as easy transfer of data and information,
social connectivity, learning opportunities and so on. On the other side, there are limitations of
digital technology in terms of raising crime, job insecurity, privacy issues, cyber crime and
others. This report highlights about both positive and negative aspects of using internet by
society and business. It also covers measure that can be taken for avoiding internet threat along
with unified communication provider for identify suitable provider.
MAIN BODY
1) Compare and contrast positive and negative use of Internet to businesses and society
Internet is described as global system of interrelated computer networks which uses
Internet Protocol Suite (TCP/IP) in order to link devices globally (Internet, 2019). This is also
referred as network of networks which includes public, government, private, academic networks
of both local to international scope, joined by array of wireless, optical networking technologies.
This consider different networking services which are applied by individual for day to day life
such as online games, electronic mail, social media and others. There are various positive and
negative use of internet in respect to business and society are described below:
Positive Use of Internet
Developing Faster Communication- Internet has made communication very easy and
simple and connected people in single global network (List of 10 Positive and Negative Effects of
the Internet, 2012). The family, friends and relatives can use social media such as Skype,
Facebook, Instagram to contact with them through online and business uses gmail, linked In,
google duo for doing communication. Through internet, online meeting and customer interaction
is possible for positive outcomes. Therefore, in this way, internet is developing faster
communication for family, business, friends and others.
Research Work Get Easy- With help of internet, researcher and students can easily
collect data and information related with their topic for conducting research. They do
subscription to browsing online or journal online in order to search for literature reviews for

developing conceptual framework. Also researcher and students review different studies and
articles for collecting appropriate information.
Fast Business Transaction and Get Products Options- Through help of internet, both
buyers and seller can do transaction using different facilities such as credit cards, pay-pal and so
on. The consumer can select product online from variety of options and order it without visiting
physical stores. This helps both society as well as businessman to conduct activities and
operations of business in effective and effective manner.
Negative Use of Internet
Pornography is Uncontrolled- The demerits of internet is that anyone can conduct
wrong activities such as uploading pornographic materials for commercial use or fun (Boss and
Krauss, 2014). This leads to disturb young minds of children through exposure things that are
reserved for adults. People are getting misleading especially children and adolescent which
encourage them for doing crime. It is considered as major issues for both society and business
that will be leading to illegal activities affecting life and career of persons.
Adult, Adolescent and Children Getting Habitual to Internet- The other negative
impact of internet is that adults, children and young are addicted to online games which hamper
their studies and career growth. This waste their precious time which they can use for productive
work to improve themselves. This habits leads in increasing major health issues among child,
young and adults like issues in mission, vision, obesity and others. Not only it impact children
but also employees who are busy in playing online games with help of internet.
Rise in Criminal Act- The increase in use of internet leads to rise in criminal issues with
emails or credit card information (Hracs, 2015). It impact to business, society and individual in
different aspects. There are various legitimate websites which are used by individual and
business that creates loss of million money while doing transactions. It is considered as the
largest problem which is faced by each and every person and organisation. With help of internet,
hacker easily hack all relevant information which leads to fraudulent activities.
The above presented are major positive as well as negative uses of internet for both
society and business. It is very important for organisation to use internet properly in order to
avoid misconduct or misleading activities. Therefore, internet make work easy as well as tought
if used adversely.

2) Discuss threats faced by organisations and society when using the Internet and measures of
security and privacy that has taken when Internet applications or services are used online
Internet plays an effective role in life of each and every people as all activities and
operations are conducted in effective and efficient manner. There are various threats which are
connected to internet and faced by society as well as organisation whenever they use it. The
major internet threats faced are described below:
Unsecure Internet Network- It is the threat that is faced by both business and society
while using unsecure internet network because whenever individual uses such kind of internet
then there is high chances of get data and informations to be hacked by hackers (Top 10 Threats
to Information Security, 2019). This can lead hackers for using person's data for conducting
criminal or wrongful activities. Such types of situations can be faced by society and business at
any time and place like using of Facebook, social media, doing online payment, online shopping
and others.
Malicious Code- This is defined as bomb or software virus that harm, destroy and impact
information and data of both individual and organisation. This will impact code of company
generation system and programs that lead management to face huge loss in terms of information
and finance. This also hamper personal computer and laptops while individual is downloading or
uploading data and information with help of internet.
For overcoming threats, it is important for individual to implement measures of privacy
and security to minimise wrongful activities at internet. The different ways that has to be view by
individual while using internet are described below:
Keeping Privacy Setting On- In order to prevent from harm, it is very important for
individuals to keep privacy setting on while using internet for different purpose or activity (Huda
and et. al., 2017). With this on setting other cannot download any information and data for
misconduct. This helps individual to use internet from any other devices without any problems.
Keeping Strong Password- This is considered as essential factor that assist individuals
in avoiding internet threat because if they have weak password for laptop or phones such as
“123456” or “pqrstu” then there is high possibility for system to be hacked quickly and easily by
hackers. Therefore, it is essential to keep strong password by using alphabets, signs, numbers,
symbols and so on.

Keeping Personal Information Limited- It is the another measure to be taken care
while using internet (Littlejohn, Beetham and McGill, 2012). For avoidance of cyber crimes, it is
very important for individuals to keep person data and information to be in limited range. The
society and business should not disclose their professional and personal data and information on
social media or networking because it will increase high chances that other people can use for
cybercrimes.
Downloading Files From Authenticate Source- For avoiding threat of internet business
and society should be careful while downloading documents and files from internet like images,
movie, videos, games, documents, PDFs. Sometimes those files and documents includes
malware that harm all data, files and informations.
Always Keeping Antivirus Programs Up to Date- It assist organisation and individual
for avoiding internet threats. It is important to keep system's antivirus and up dating it on regular
basis that will prevent from hacked. As per requirement of system, antivirus should be used in
system for running it smoothly and easily.
3) Select any two different unified communications providers to compare and contrast their
features, applications and discussing their suitability for businesses
Unified Communication (UC) is defined as phone system which combine various
communication tools within business (Mattison, 2012.). The examples of UC are video
conferencing, email, fax, phone calls, instant messaging, SMS and many more. The different
unified communication provider are Oracle, ZTE, Microsoft, Cisco, Avaya, Huawei and others.
With the implementation and adaptation of unified communication by organisation, different
benefits can be gained such as capital avoidance, less maintenance needed, increasing business
connectivity, development of availability of network etc. On other side, there are some limitation
of communication provider such as high dependency for getting internet connections on vendors,
limited customization and others. The comparison of two unified communication provider in
providing sustainability of business are described below:
Basis Microsoft Oracle
About This is considered as renowned and
leading organisation which provides
unified communication to people and
This is also leading unified
communication provider which
mainly focus on expansion of their

business. There are various practices
which are provided by respective
organisation. For instance, the individual
can do screen sharing with help of video,
audio and other calls (Reamer, 2013).
business activities day by day
(Schmidt and Cohen, 2013). There
are large number of characteristics
which are possessed by such
provider. It include characteristic of
supplying premium and high value
security, service collaboration of
services and others can be performed.
Feature The respective organisation carry
different features which assist in
attraction of large number of service
users for conducting work very safely
and easily. The feature of Microsoft are
described below:
 The provider of communication
is more effectual for all small
business and single users (10
Powerful Features of Microsoft
Access, 2019).
 This is regarded as one of the
easiest and simple unified
communication server in
comparing with other client
servers.
 The database and system of
Microsoft are easily
understandable by each and
every individual and
organisation.
 The unified communication carry
easy exporting and importing of
Unified communication provider of
Oracle has different features which
are listed here:
 With the use of respective
features, users can easily
create or develop new
applications.
 This will provide help for
different business practices
such as intelligence and
clustering.
 With help of respective
communication, organisation
can easily perform business
and database activities
management.
 This carry feature which helps
organisation in providing
appropriate security to their
database.
 It carry applications and
software that assist in

information for users.
 The respective provider possess
sample templates in order to
develop effective data for users.
 This carry characteristics where
users can easily publish and build
web database in proper format.
 This is more friendly in nature as
compared to others because it
providers Tell Me function that
helps users to perform their
activities in proper manner.
supporting SQL and PL/ SQL.
 Oracle carry Heterogeneous
Replication features where
individual or business can
duplicate data among oracle
and non oracle system.
Application There are different applications of
Microsoft which are available and
applicable on desktop. They are
described below:
 Microsoft Office Word
(Microsoft Office Applications,
2019)
 Microsoft Office One-note
 Microsoft Office Access
 Microsoft Office Excel
 Microsoft Office Outlook
 Microsoft Office Power Point
Oracle has various number of
application for communication
provider. They are listed below:
 Oracle Global Human
resource (Applications by
Category, 2019)
 Oracle Financial Cloud
 Oracle ERP
 Oracle Marketing
 Oracle Commerce
 Oracle Sales
Sustainability
level
Through analysis of different
applications and features, it can be
concluded that respective unified
communication provider assist and more
beneficial and suitable for all individual
and small business to conduct their
From the above analysis of
application and features, it can be
determined that Oracle Unified
Communication provider is beneficial
for large and big organisation
because respective system carry

activities and work. various application which is
depended on departments.
CONCLUSION
From the above mentioned report, it has been summarised that internet carry both
positive as well as negative impact on business and society. The positive aspects of digital era
are increasing connectivity, grabbing opportunity, doing research easily, business transactions
and so on. Similarly, on other side, there are some negative or limitations of internet like increase
in pornographic, rise in cyber crime, insecurity of jobs and so on. The various threats which has
to be faced by business and society while using internet are unsecure internet network and
malicious code. In order to solve these, different measures has to be taken to use internet. The
unified communication providers assist in conducting work of companies in an effective and
efficient manner.

REFERENCES
Books and Journals
Baym, N. K., 2015. Personal connections in the digital age. John Wiley & Sons.
Boss, S. and Krauss, J., 2014. Reinventing project-based learning: Your field guide to real-world
projects in the digital age. International Society for Technology in Education.
Hracs, B. J., 2015. Cultural intermediaries in the digital age: The case of independent musicians
and managers in Toronto. Regional Studies. 49(3). pp.461-475.
Huda, M. and et. al., 2017. Empowering children with adaptive technology skills: Careful
engagement in the digital ınformation age. International Electronic Journal of
Elementary Education. 9(3). pp.693-708.
Littlejohn, A., Beetham, H. and McGill, L., 2012. Learning at the digital frontier: a review of
digital literacies in theory and practice. Journal of computer assisted learning. 28(6).
pp.547-556.
Mattison, M., 2012. Social work practice in the digital age: Therapeutic e-mail as a direct
practice methodology. Social work. 57(3). pp.249-258.
Reamer, F. G., 2013. Social work in a digital age: Ethical and risk management
challenges. Social work, 58(2), pp.163-172.
Schmidt, E. and Cohen, J., 2013. The new digital age: Reshaping the future of people, nations
and business. Hachette UK.
Tait, A., 2014. From place to virtual space: Reconfiguring student support for distance and e-
learning in the digital age. Open Praxis. 6(1). pp.5-16.
Twining, P. and et. al., 2013. Moving education into the digital age: The contribution of teachers'
professional development. Journal of computer assisted learning. 29(5). pp.426-437.
Online
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Applications by Category. 2019. [Online]. Available
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