Influence of Technology on Consumer Decisions: Thomas Cook Analysis

This report investigates the impact of internet technology on consumer decision-making within the travel and tourism sector, with a specific focus on Thomas Cook. The study aims to understand the influence of technology on customer choices, assess the significance of digital platforms, and analyze the effects of internet technology on purchasing decisions. The methodology includes a positivism research philosophy, an inductive framework, and a qualitative research approach, utilizing both primary data from surveys and secondary data from various sources. The report recommends increasing theoretical understanding, updating existing technology, and building enthusiasm for technology research to improve customer dependability. It acknowledges limitations related to time, resources, and data collection methods. The research concludes by highlighting the importance of technology in the travel and tourism industry and its impact on Thomas Cook's performance.

Impact of Internet Technology on Travel and Tourism sector
Research Limitations
 Specialist defied certain restrictions that
augmentations both the time and endeavours.
While figuring point and objectives of the
examination, expert went up against issue and
need to detail correct point and goals.
 In data collection and examination process, the
analyst stood up to issues as there were various
strategies open for researcher to pick. He or she
got bewildered about the strategy which will be
correct for the investigation.
Recommendation
 Increment in theories: to upgrade the execution and growing
the buyer dependability, it is endorsed to the organization of
Thomas Cook to fabricate the enthusiasm for the Technology
 Updating existing Technology: By overhauling the present
Technology the organization will have the ability to diminish
the outcomes and conflicts in the affiliation.
Aim – “To study and understand the influence of technology on
consumer decision making in Travel and Tourism Sector: a study on
Thomas Cook”
Objective
 To understand the terminology of internet technology
 To examine several tools that aid in facilitating
customers in Travel and tourism sector
 To assess the significance of digital platforms in
influencing customers decision within Travel and
tourism sector
 To analyse the effect of Internet technology on the
purchasing decision of customers within travel and
tourism sector
Methodology
 For the present examination, the scientist will consider positivism investigate rationale in light of the way that to address
the investigation point, a couple of targets will be made.
 For the present examination, the specialist will inductive framework since whole stud will base on the investigation
request to find the plans of research questions.
 With respects to the stream look at, the analyst will be used subjective research framework.
 In fundamental data amassing, a composed study will be prepared and it will contain both open and close completed
request. The purpose of characterizing survey is to choose the factor that impact the understudy satisfaction level. On the
other hand, the helper data will be amassed from books, blog, customer study districts, journals, tourism destinations et
cetera. These all will help in do the written work review on proposed investigate point.
 The total number of test for the investigation will be 50 representatives in Thomas cook. At the period of examination,
the scientist will consider those respondents responses that have been starting at now use Thomas cook or other tourism
administrator benefit.
Future Consideration
 The point was to look at the impact of Technology on the
execution of Thomas Cook. With the help of correct
research theory, I have driven the examination wander
capably.
 This examination will help the organization and end
customers in the subject capably.
 By valuing the examination wander out and out, one can
without quite a bit of an extend recognize the impact of
Technology on visits and travel parts.
References
Min, H.E. and Ping, Y.I.N., 2017. An Analysis of the Impact of Information Technology on Tourism Economy Growth in
Beijing. Tourism and Hospitality Prospects. 1(5). pp.17-27.
Baum, T., 2015. Human resources in tourism: Still waiting for change?–A 2015 reprise. Tourism Management. 50.
pp.204-212.
Yang, F.X., 2017. Effects of restaurant satisfaction and knowledge sharing motivation on eWOM intentions: the