Marketing Research Proposal: Internet Techniques and Enterprise Value
VerifiedAdded on 2021/01/02
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|2006
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Homework Assignment
AI Summary
This research proposal examines the significance of internet techniques as a marketing medium for an enterprise, using Wiser organization as a case study, and its impact on increasing organizational value. It aims to explore the benefits of internet tools, analyze their impact on organizational efficiency, identify effective internet tools for success, and find ways to grow business operations. The proposal outlines the research objectives, literature sources, activities, timescales, research approach, and methodologies, including a qualitative approach. It also includes a research ethics approval form, detailing data storage, security, participant involvement, consent procedures, and ethical considerations, ensuring adherence to the institution's research and ethics policy. The research uses interviews, questionnaires, and other data collection methods to achieve its goals.
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