Research Project: Impact of Internet on UK Travel and Tourism Market

This research project investigates the impact of internet facilities on the UK travel and tourism market, focusing on the benefits and challenges of internet adoption in this sector. The report examines the role of the internet in attracting customers, improving customer experiences, and the challenges faced by travel agencies. It explores the importance of internet usage, assesses the influence of online tools on customer satisfaction, and identifies various barriers to internet adoption. The study includes a literature review, methodologies, and research questions that guide the analysis. The project aims to evaluate the impact of the internet on the UK travel and tourism market and recommend ways to overcome barriers to internet adoption, ultimately enhancing customer satisfaction and business growth. The report also discusses the research design, philosophies, and data analysis methods used to conduct the study.

RESEARCH PROJECT
(To Evaluate the impact of internet facilities over the travel and tourism
market of UK. 'A case study on travel and tourism sector'.)

Table of Contents
INTRODUCTION...........................................................................................................................1
Project background and objectives. .......................................................................................1
Rational of the study...............................................................................................................2
Literature review....................................................................................................................2
Methodologies........................................................................................................................4
Action Plan.......................................................................................................................................6
CONCLUSION................................................................................................................................7
RECOMMENDATIONS.................................................................................................................7

Title- To Evaluate the impact of internet facilities over the travel and tourism market of UK. A
case study on travel and tourism sector.
INTRODUCTION
The internet is the effective tool in relation to attract the larger number of customers in
UK. With the help of this the tourist organisation firms are able to reach the maximum number of
customers in market. In the modern scenario the internet works as to become the distribution
channel in the travel and tourism sector. The facility of online business is also growing rapidly
which help to reduction in the wastage of time. This kind of core facilities are attractive in order
to bring the large amount of the profitability in the firm (Heung, Kucukusta and Song, 2010).
The present assignment is focusing over the impact of internet facility on the travel and tourism
sector. The internet adoption is helpful in order to bring good and effective services to the travel
agents.
Project background and objectives.
The travel and tourism sector is grooming industry in these days. In order to make this
process more effective they are working in order to have large profitability in the business
enterprise. With the help of internet facility the work burden on travel agents can be reduced. In
this manner they are able to attract the large number of customer in the market. In the present
market the travel agencies are focussing over building the lasting relation with their customer
rather than having maximisation of profits in the firm. These kinds of facility are helpful in order
to achieve the maximum market share (Mair and Jago, 2010). This kind of activities are helpful
in order to enrich the growth of business enterprise in the large manner. In the present market the
most of the travel are relay over the online sites so that they are able to work as to attract the
large number of customers in the market. With the help of internet they are able to access the
large number of customers in the market in manner they can identify the potential buyer to the
firm. This kind of facility affecting the process of business in the large manner.
Aim- To Examine the impact of internet facilities over the travel and tourism market of UK. A
case study on travel and tourism sector.
Objectives-
 To determine the importance of internet usage in travel and tourism sector
 To examine the impact of internet facilities over customer experience
 To assess various challenges to adoption of internet facilities in travel and tourism sector.
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 To recommend the ways to get overcome from various barriers.
Hypothesis: Delivering high quality services in order to enhance satisfaction level of customers
with the use of internet facilities in travel and tourism sector.
Rational of the study.
The main reason behind conducting this study to find out the benefits and challenges of
internet facilities in travel and tourism sector. This will be helpful in order to develop my depth
understanding in the usage of internet facilities of internet in travel and tourism sector (Hjalager,
2010). The travel sector can earn more amount of profitability with the help of implementation of
strategies in order to attract the tourism so that they can have effective services. In order to
deliver the high quality services to the customer the internet plays the vital role.
Research questions
1. What is the impact of internet in travel and tourism.
2. What are the issues faced by the tourist sector at the time of adoption of internet facilities.
3. What is the important of internet in the travel and tourism sector.
Literature review
With the help of this there can be effective facilitate in order to determine the impact of
internet on travel and tourism industry with the help of various authors such are as-
Determine the significance of internet of travel and tourism- As per the view of Mair and
Jago, (2010) states that the internet is the crucial process which work in order to attract the
various kind of customer in the market. The present market depend over the online activities in
order OT attract the large number of customers. This kind of function are helpful in relation to
earn the large amount of profitability and productivity. This is very helpful devise in order to
facilitate fast working of activities. This kind of the process are helpful in order bring maximum
amount of market share. According to the view of Mair and Jago, (2010) states that in order to
facilitate fast working activities they are able to work effectively and efficiently. The internet is
the crucial process in relation to gather the attraction of the number of customers available in
market. In this manner it can be true to said that there are various kinds of tour operators like
Thomas cook, they are providing satisfactory services to the customer. With the help of the
internet the customer can able to know about various attractive features in this way the firm can
able to earn the large amount of profitability in the market. In contrary to Ghimire, (2013) states
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that with the help of internet facility the tourist can reach to the maximum number of traveller
sites so that they can select the one suitable option for them. The operator uses to design their
travel package with the attractive places which should be must visit by the travellers. According
to Garín-Muñoz and Pérez-Amaral, (2011) states that the internet is very helpful in order to
collect the each little information so that customer can save their time and visit the pages of tour
operators. Ghimire, (2013) Pointed out that the up-gradation of technology is very helpful in
order to boost up the travel and tourism sector. With the help of this the customer are able to
search fort the places and visit such places in order to compare the all the packages provided by
the tour operators. The internet facilities are having various kind of the other benefits like facility
of the advance booking, reduction in the journey time, self service, check in etc.
Impact of internet facility over customer experience
With the help of internet the customer are becoming the most beneficial, this is helpful
because the internet is cost and time effective process. In this manner there are various tour
operators who are working manner to provide good customer experience to them with the help of
the best quality of services. They design those tourist packages with the help of which they are
able to attract the tourist. According to the view of Dickinson and Lumsdon, (2010) that the
customer expectation is need to be full filled in order to get the facilities done in the effective
manner. With the help of bringing improvement in technology is also helpful in improving of
travel and tourism services. As per the view of Garín-Muñoz and Pérez-Amaral, (2011) it can be
said that the technology plays the crucial in order to influence the mind of customer so that they
are able to capture the long term market share. The most attracting feature about this the
customer can have any kind of information at any time without getting suffered from this, it will
be helpful in order to boost the satisfaction level of customers. According to the view of Frey and
George, (2010) states that the internet plays the crucial role in order to build the trust on
customer and they can visit various sites and have services as per their choices. In contrary to
Aldebert, Dang and Longhi, (2011) states that the improvement in the services of technology is
helpful in order to satisfying the large number of customer in the market. In order to have future
growth in the market it is very essential to satisfy the customer of the market so that they are able
to conduct their business activities in effective and efficient manner. According to the view of
Dickinson and Lumsdon, (2010) states that in order to bring improvement they need to take
feedback from the customer through the social media activities which will enhancing the
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satisfaction level of customer. The positive feedbacks from the customer and testimonials can be
share on the social media. This will be effective key to gather the attraction of various kinds of
customer in the market. In this the firm can able to look over their and able to take those steps
which will be helpful to satisfy the need and wants.
Assess various challenges to adoption of internet facilities in travel and tourism sector
To bring advancement in the technology it is very essential to identify the various kind of
challenge which are associated with it. IN order to facilitate the internet facilities in the tourism
sector will be helpful in order to bringing the various kind of things such are as employment
opportunities, growth in the service sector, Foreign exchange earnings, cultural exchange, better
international relations etc. The internet is helpful in relation to attract the large number of
customers in this way the firm is able or earn the large amount of profitability in the market. The
cost is the main factor in order to bringing the innovation in travel and tourism sector. The
activities in order to have the effective use of internet facilities will be helpful in order to attract
the various number of customers because it allows the customer to research about the worldwide
hospitality services. In this way they are able to have various number of alternatives can select
the one among best of them. According to the view of Aldebert, Dang and Longhi, (2011)
states that sometimes customer uses to face the issues in regarding to technological errors. This
will work as to have delay in booking system. This is happenes due to up and done of server
system. This kind of system work as to affect the working of enterprise in large manner. This
also influence the customer's to not to use internet facilities. As per the view of Dickinson and
Lumsdon, (2010) that not all the citizens are dependent on the online methods, some are still
following that old trick. This happens just to lack of knowledge about the using of internet
facilities. In order to make this services effective there is need to have trained staff. This kid of
facilities are attracting the customer in the large manner.
Methodologies
The research methodologies is the function which is helpful in analysing the data
effective so that proper information about the thing can be collected. In this manner there are
various kinds of techniques with the help of which methods, approaches and various techniques
can be conducted in the effective manner. As per this context, there are some research
methodologies which will be helpful to apply this thing on the current research activities such are
as-
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Research design- This is one of the effective method and it is inclusive with the various
kinds of research questions. There are differed kinds of process which will be helpful in order to
design research study effectively. In order to conduct the present study there are various kinds of
plan and method which are helpful in order to identification of the impact of internet in travel
and tourism sector. With the help of this kind of steps the all activities can be conducted in the
systematic manner.
Research philosophies- This is helpful in order to conduct the further actions by the
researcher. With the help of this the right strategies can be taken. In addition to this there are
various kinds of research philosophies such are as realism, positivism and interpretivism. In
order to conduct the present research the investigator need to take the use of interpretivism
philosophies. With the help of this the values and benefits of the research topic can be identified
in the effective manner.
Research approach- in this there are two kinds of approaches are given such are as
inductive and deductive. With the help of deductive there can be identification of the test,
theories which are existing. In order to conduct this research study the investigator will be taken
the use of inductive so that new theories can be identified in relation to analyse the impact of
internet on the travel and tourism sector.
Data collection- This is the kind of technique which is helpful in order to collect the
systematic data on the each findings. In this there are two kinds of methods such are as primary
and secondary. The primary method will be helpful in order to conduct the study with the help fo
questionnaires basis. In secondary the data will be collected with the help of books, journals etc.
Data analysis- at the time what all information is gathered, then the systematic analysis is
need to be done on this collected information. In this the research will take the use of qualitative
method and it can be done correctively with the help of thematic analysis. It is need to be in the
table, charts and graph.
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Action Plan
Activi
ty
1th
Week
2nd
Wee
k
3rd
Week
4th
Wee
k
5th
Week
6th
Week
7th
Week
8th
Wee
k
9th
Wee
k
10th
Week
Resea
rch
Topic
Liter
ature
Revie
w
Draft
of
metho
dolog
y
Finish
ing
Propo
sal
Desig
n
questi
on
and
pilot
resear
ch
Carry
out &
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Recor
d
Resea
rch
Discu
ssion
and
Concl
usion
Final
Repor
t
Editin
g &
Comp
letion
CONCLUSION
Hereby it has been concluded that internet is the effective tool in relation to attract the
larger number of customers in UK. With the help of this the tourist organisation firms are able to
reach the maximum number of customers in market. The present assignment has covered the
various activities such are as use of internet facility in order to have good customer experience.
In the present market the most of the travel are relay over the online sites so that they are able to
work as to attract the large number of customers in the market. With the help of internet they are
able to access the large number of customers in the market in manner they can identify the
potential buyer to the firm. This kind of facility affecting the process of business in the large
manner. With the help of internet facility the work burden on travel agents can be reduced. In
this manner they are able to attract the large number of customer in the market.
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RECOMMENDATIONS
1. The innovations in relation to having technological advancement with the help of internet
facility is helpful in order to attract the customer attention in the large manner.
2. With the help of internet facility the travel and tourism sector can bring the flexibility so
that changes can be undertaken in expertise manner.
3. The improvement in the technologies will be helpful in order to boosting the activities of
travel and tourism sector.
4. This will be helpful in order to facilitate the various kind of benefits such are as Online
booking, reduced journey time, self service, check in process etc.
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REFERENCES
Book & Journal
Aldebert, B., Dang, R.J. and Longhi, C., 2011. Innovation in the tourism industry: The case of
Tourism@. Tourism Management. 32(5). pp.1204-1213.
Dickinson, J.E. and Lumsdon, L., 2010. Slow travel and tourism. Earthscan.
Evans, N., Stonehouse, G. and Campbell, D., 2012.Strategic management for travel and tourism.
Taylor & Francis.
Frey, N. and George, R., 2010. Responsible tourism management: The missing link between
business owners' attitudes and behaviour in the Cape Town tourism industry. Tourism
Management. 31(5). pp.621-628.
Garín-Muñoz, T. and Pérez-Amaral, T., 2011. Internet usage for travel and tourism: the case of
Spain. Tourism Economics. 17(5). pp.1071-1085.
Ghimire, K.B., 2013. The native tourist: Mass tourism within developing countries. Routledge.
Gössling, S., Hall, C.M., Peeters, P. and Scott, D., 2010. The future of tourism: Can tourism
growth and climate policy be reconciled? A mitigation perspective. Tourism Recreation
Research. 35(2). pp.119-130.
Heung, V.C., Kucukusta, D. and Song, H., 2010. A conceptual model of medical tourism:
Implications for future research. Journal of Travel & Tourism Marketing. 27(3). pp.236-
251.
Hjalager, A.M., 2010. A review of innovation research in tourism. Tourism management. 31(1).
pp.1-12.
Mair, J. and Jago, L., 2010. The development of a conceptual model of greening in the business
events tourism sector. Journal of Sustainable Tourism. 18(1). pp.77-94.
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