Report on the Impact of Internet on Organizations and Society

This report comprehensively examines the multifaceted impact of the internet on businesses and society. It begins by detailing the positive impacts, such as enhanced business opportunities, improved communication, and increased access to information, alongside the negative consequences, including reduced face-to-face interaction, increased competition, and potential for cyber threats. The report then delves into the specific threats faced by organizations and society, including malicious code, phishing, and external device vulnerabilities, and provides actionable measures to mitigate these risks, such as installing antivirus software, updating software regularly, and using encryption. Finally, the report explores various unified communication providers, comparing their features, applications, and suitability for different business needs. The report concludes by synthesizing the key findings and emphasizing the importance of understanding and adapting to the evolving digital landscape. This assignment is contributed by a student to be published on the website Desklib, a platform which provides all the necessary AI based study tools for students.

Integrated Professional
Skills in the Digital Age

Table of Contents
INTRODUCTION...........................................................................................................................1
1. Positive and negative impact of Internet to businesses and society.........................................1
2. Threats faced by organizations and society when using the Internet and the suitable
measures.......................................................................................................................................4
3. Different Unified communications providers with comparison in their features, applications
and the suitability for businesses.................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Internet is one of the most important and beautiful innovation of the Humans and this
changes the whole lifestyle and thinking and internet is keep on improving regularly. Digital
communication plays an important role in developing the business and societies and internet is in
reach of everyone and people of any age group is using the internet. This report includes the
positive and negative impact of internet to the businesses and societies and several threats faced
by organization and societies and the various measures or remedies to overcome these threats. At
last, the discussion about the different Unified communication providers and their several
features and applications and the suitability of Unified communication for the organisations.
1. Positive and negative impact of Internet to businesses and society
Internet is one of the best innovation by Humans. Internet has changed the life and way
of thinking and plays an important role in the growth of businesses as well as societies. There are
some positive and negative impact of internet to business and societies which are as follows -
Positive impact of internet on Businesses
 Internet brings the great revolution in business and gives the online platform for
marketing and selling. Organizations use the different types of marketing methods such
as email marketing social and other platforms to attract the customers and impact on the
business on a long run (Aksal., 2015).
 Internet provides platforms to the micro and small business at a very minimal cost to
contribute in the development of nation.
 Internet helps the company in interacting with consumers and also helps in knowing the
feedback and reaction of the customers about the product and services that helps in
improving the existing services of the company.
 Digital platform is also important for freelancers to do the business and the market
research and there are lots of freeware are available which are helpful (Bridgstock.,
2016).
 Internet plays an important role in improvising the business environment and its
productivity and the tools which are helpful such as cloud computing, automation.
 Automation in business is important that reduces the time and cost and also gives the
better product and services in a very less time (Farisi., 2016).
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 Companies become more independent and developed after the internet has been
introduced and offline companies are now starts making websites to attract the customers
and provide the home delivery services and there are several companies which provides
the domain name free-of-cost and it is a very convenient option for the small
businessman.
 Companies are now using the digital path to train the employees and some training
software are used to train the employees and make them aware about the business even if
employee is not present because these softwares are able to train the remote staff through
video conferencing (Flewitt, Messer and Kucirkova., 2015).
Negative impact of internet on Businesses
 The biggest negative impact of internet on business is that it limits the face to face
interaction with the clients and customers and it is a very difficult situation for the
companies to sense the emotions and the feelings of customers.
 Because of the large competition in the market and each and every companies starts using
the online marketing so, it is a very difficult situation for the micro and small scale
companies and also put the question mark on the existence of these small firms (Goldie.,
2016).
 The feedback and especially, the negative feedback is major factor for the small
companies and this is the biggest factor that the small business owners to avoid the online
interaction with the customers.
 As the market trend is changing regularly according to the demand of customers, the
companies starts offering the new offers and the prices to attract the customers and in this
competitive scenario, the competitive scenario, it is very difficult for the micro and the
small organizations to sustain (Gretter and Yadav., 2016).
 The automation is the biggest factor that reduces the manpower and increases the
unemployment ratio.
 Due to the technology advancement, people are because people are become more and
more aware about the technology and starts the illegal work like hacking in which the
hackers steals the private information of the companies and sell it to the other companies
which reduces the productivity and the confidence of the companies and this is also a
main reason of closing of the successful companies (Huda and Teh., 2018).
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 Internet also ruin the efficiency of the employees because the employees use the internet
at the workplace and waste their useful time.
Positive impact of internet on Societies
The internet has created a very important space among the societies and now people are
now more aware and habitual and it is in reach of each and every age group. The positive impact
of internet on societies areas follows -
 Internet provides the effective communication and helps in connecting with the people
via video and audio (Huda., 2019).
 Societies are now more aware about the online shopping and internet banking and the
best option for those who are not able to go to the shops or banks for the purchasing and
the transactions because of their busy schedule.
 Internet has changed the method of study and there are several online classes are
available for the students so that the students can get the classes of any subjects at home
and the softwares are available that provides the free books to the students with the
solutions (acobs, Amuta and Jeon., 2017).
 The availability of news and the informative stuffs are available on internet that is very
useful for the old members and this saves the environment.
 Nowadays, everyone is aware about internet, so, it is an important tool for ladies and
gives the platform to start their business at home and can provide the products to the
neighbors and this gives an important message for the other ladies to start their own
business to become independent (Keengwe., 2015).
 The youngsters are now online platform to educate the students and people.
 Internet brings the new revolution and transform the lifestyle of the societies and
increases their knowledge, awareness and the way of thinking.
Negative impact of internet on Societies
 The internet is big source of information of any kind and provide the exact information
according to the requirements. But the illegal and inappropriate stuffs are also available
on internet which is not suitable for the children well as for the young adults (Keengwe.,
2015).
 People are now completely revolving around the internet and become dependent which
affects the mental health (Aksal., 2015).
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 Societies are now more involved in using the internet which affects on the moral values
people started neglecting the societies and their culture due to internet.
 Internet also give rise to the cyber crime activities and hackers starts stealing the
important data and influence them (Goldie., 2016).
 the addiction of internet also affects the health and some health issues are -
◦ Blurred vision
◦ dry eyes
◦ Headache
◦ Sleeping disorder
◦ Behavioral problems
◦ violence
◦ Obesity
◦ Internet also give rise to the negative views about politics and this results in
corruption and violence in society (Gretter and Yadav., 2016).
◦ Addiction of internet also dis-balance the personal and professional life.
2. Threats faced by organizations and society when using the Internet and the suitable measures
There are various threats faced by the business and societies while using the internet that
are as follows -
 Malicious code
The malicious code is one of the major threat for the companies that can ruin the whole
company's life. The malicious codes such as the Trojan Horse, spyware, viruses are the example
malicious code (Farisi., 2016). This attack on the whole system and programs of the company
and corrupt the private data of an organization.
 Phishing
Phishing is the most dangerous threat faced by organizations and societies and the goal of
phishing is to obtain the sensitive and private data such as bank details, username and passwords.
This attack are generally come in the form of emails or any instant message that contains some
irrelevant details and asks some personal questions and people click on the links and users lost
their data because the links are directly connected with their servers and track each and every
details of the users and people got trapped.
 External devices
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The external devices are the major threats in an organization that give rise to the suspicious
activities. The external devices like pen drives and hard disks contains the heavy viruses and
malware that could be dangerous for the systems. Employees sometimes use these unprotected
devices and get access of the websites that are banned by the company (Goldie., 2016).
 Trojan Horse
Trojan horse is the malware or the Morse code that can corrupt the whole data or it works like a
slow poison for the software. This can be come from any online activity such as downloading,
excess use of internet install some cache files automatically in the systems and corrupt the whole
data and the user generally not aware about this malware (Huda and Teh., 2018).
 Ransomware
Ransomware is the major threat not only for the organization but also for the normal users. It
generally occurs from the unwanted and excess downloading of data, limitless browsing install
the cache files and these cache files keeps on increasing and get access of systems and destroy
the whole data (Jacobs, Amuta and Jeon., 2017). This works as an important tool for hackers that
tracks browsing activities and breaks the security of the company. Ransomware destroy the
recovery tools also and creates the infection.
 Exploits
As the availability of the freeware on the internet increases and this give rise to the malicious
activities and badly impact on the systems of an organization. The biggest challenge in these
kinds of applications is the update. The outdated and absolute software and infect the whole
system. Exploits affect the internal server and spread the viruses (Keengwe., 2015).
These are some threats faced by every organization and the societies that could affect the
productivity of the companies and the belief of the people on the internet. The several measures
should be taken to protect the data from these threats that are as follows -
 A good and reliable antivirus should be installed in the systems to protect the data from
the external viruses and spyware. Antivirus also filters the unwanted and unprotected data
the come from the internet browsing and the downloading (Keengwe., 2015).
 To protect the mailbox from the unwanted and phishing mails, avoid the unwanted mails
and do not make the account on the websites until there is no need and log out the
accounts when it is not in used.
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 Update the softwares regularly because the outdated and absolute softwares is also the
main reason that spread the viruses in the systems.
 Use the encryption software to protect personal data such as bank details and the other
personal data.
 Do not share the personal and financial details on the social media or on emails else it can
affect the personal and social life (Gretter and Yadav., 2016).
 Always use the secured connection and the firewalls to protect the systems from the
external attacks.
 Pre-planned the data security policy to protect the data from the adverse effect of cyber
attack.
 Reduce the online presence and delete the personal data from the social media and from
the other websites because sometimes websites demands the sign-up to get the full access
of websites content and people make an account and forget to logout the account again
and the hackers takes the advantage of these conditions and steals the data (Goldie.,
2016).
 Secure the online data and make a strong privacy policy policies to secure the company's
information because sometimes the rival organization hires the hackers to steal their
private information and downsize the other companies (Goldie., 2016).
3. Different Unified communications providers with comparison in their features, applications
and the suitability for businesses
Unified Communication is the business and marketing concept that brings the great
revolution in online marketing. Unified communication provides the enterprise communication
services such as instant messaging, SIP trunking, PBX services, audio and video conferencing,
Fixed mobile convergence (FMC), data sharing, speech recognition and many other services
depending upon the providers or the partners of the companies (Flewitt, Messer and Kucirkova.,
2015). This unique communication technology automates and improvise the way of thinking of
people and also connect the physical to the virtual world.
Typex and 3CX are one of the most advanced and evolving Unified communication
providers of the UK. There are some features and application of the communication providers
that makes them different from others.
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Section Typex 3CX
About
More than 30 years of
experience in providing the
Unified communication and
helping other companies to
communicate and work more
effectively and efficiently
(Bridgstock., 2016).
It is open platform PBX for
every operating systems and
delivers the Unified
communication to integrate
with the several applications.
Features
Typex is having the several
unified communication
features and also provides the
multiple dimensions to the
business communication such
as the IP technology, Mobility,
Email, instant messaging,
audio and video conferencing
that helps in integrating with
the unified user experience
which is accessible through the
multiple devices at the run
time and easily available for
all the operating systems and
automatically optimize the
settings.
The 3CX is an open platform
PBX which is having the
several features such as 3CX's
business telephone systems
that provide the features or the
tools that helps in boosting up
the customer service and the
inbuilt cross-channel contact
center software includes the
features such as interactive
voice response (IVR), call
recording, call routing which
enhance the communication
and work flow of the
organization and also improves
the customer experience
(Aksal., 2015).
Applications The applications of Typex are
SIP trunking, internet
connectivity, converged data
and voice, Multi protocol
Label Switching (MPLS),
Voice over internet protocol
(VoIP) phones, SIP trunking,
WebRTC, IP PBX(business
telephone system), SIP
Servers.
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Networking, IP technology,
conferencing, instant
messaging (Aksal., 2015).
So, these are some features and applications of Typex and 3CX Unified communication
providers. Unified communication helps in developing the company to the great extend. Most of
the businesses use the different modes of communication i.e., audio and video conferencing,
instant messaging, e-mails and fax. Unified communication reduces time and cost and also helps
in improvising the strength of the company. The companies like Typex and 3CX provides the
advanced services to the customers which are safe, secure and reliable technologies. This
technology enhances the base of communication system and also an affordable platform for the
micro and small organizations and customers are always in search of new and smarter
technology and users interact with these kinds of faster technologies. These also helps the
company in building the long term relationship with clients and customers and creates the strong
existence of the company in the future.
Unified communication offers the advantages to business that reduces the number of
extra resources or tools that are used to communicate previously. Many companies are now
choosing Unified communication over the old communication systems because UC is the better
and efficient way to communicate. Unified communication offers several benefits to the
organization such as improves efficiency, increases revenue, reduces the cost, requires less
maintenance and administration and the most important i.e., save time. As the 3CX provides the
VoIP technology that helps the employees to work together and provides the seamless and error-
free communication. All these factors helps the company to communicate in efficient way and
also maintains the integrity and long term relationship with customers to sustain in the future for
the longer term.
CONCLUSION
In the end, the whole report summarize about the internet and the impact of digital
technologies on the different environment i.e., business and societies. This file also concludes the
positive and negative effects of internet on business and societies and the several threats faced by
an organization and the societies that can destroy the business and societies and the suitable
measures actions taken to overcome these threats. At last, this file summarize about the unique
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and advanced technology i.e., Unified communication and the different providers of unified
communication of the UK and their different features and application of these providers and the
suitability of the unified communication in the businesses. In this digital age, internet plays an
important role in improvizing the thinking of people and connecting the people with the rest of
the world and now the internet is putting its big foot in the other world i.e., space which is the
greatest achievement of all time and if the internet is not used in proper way, then, this will
destroy the internet one day and that day will be named as the end of digital era.
REFERENCES
Books and journals
Aksal, F.A., 2015. Are headmasters digital leaders in school culture?. Education &
Science/Egitim ve Bilim, 40(182).
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Bridgstock, R., 2016. Educating for digital futures: what the learning strategies of digital media
professionals can teach higher education. Innovations in education and teaching international,
53(3), pp.306-315.
Farisi, M.I., 2016. Developing the 21st-Century Social Studies Skills through Technology
Integration. Turkish Online Journal of Distance Education, 17(1), pp.1
Flewitt, R., Messer, D. and Kucirkova, N., 2015. New directions for early literacy in a digital
age: The iPad. Journal of Early Childhood Literacy, 15(3), pp.289-310.
Goldie, J.G.S., 2016. Connectivism: A knowledge learning theory for the digital age?. Medical
teacher, 38(10), pp.1064-1069.
Gretter, S. and Yadav, A., 2016. Computational thinking and media & information literacy: An
integrated approach to teaching twenty-first century skills. TechTrends, 60(5), pp.510-516.
Huda, M. and Teh, K.S.M., 2018. Empowering professional and ethical competence on reflective
teaching practice in digital era. In Mentorship Strategies in Teacher Education (pp. 136-152).
IGI Global.
Huda, M., 2019. Empowering application strategy in the technology adoption: insights from
professional and ethical engagement. Journal of Science and Technology Policy Management,
10(1), pp.172-192.
Jacobs, W., Amuta, A.O. and Jeon, K.C., 2017. Health information seeking in the digital age: An
analysis of health information seeking behavior among US adults. Cogent Social Sciences, 3(1),
p.1302785.
Keengwe, J. ed., 2015. Handbook of research on active learning and the flipped classroom
model in the digital age. IGI Global.
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