HC1021 Group Report: Comparative Analysis of Woolworths and Amazon

This report examines the marketing communication strategies of Woolworths and Amazon, two major players in the retail industry. The analysis encompasses both electronic and non-electronic communication methods employed by each company, including traditional approaches like print media, loyalty schemes, and sales promotions, as well as modern digital strategies such as social media marketing, television ads, and email marketing. The report provides a detailed comparison of their approaches, exploring the strengths, weaknesses, opportunities, and threats (SWOT) associated with each company's communication strategies. Recommendations are provided for both companies to improve their marketing efforts, and the report concludes with an overall assessment of their effectiveness in reaching and engaging their target customers. The report fulfills the assignment requirements of a group project for the Interpersonal and E-Communication course, evaluating the communication strategies of the nominated international companies and assessing the effectiveness of the current electronic and non-electronic communication strategies.