BUS709 Assessment: Interpersonal Skills, Social Media and Business

This report, submitted by a student, provides a comprehensive reflection on the importance of interpersonal skills and social media, drawing from the BUS709 course. The student explores how these two topics have personally impacted their understanding and application, emphasizing improvements in communication and the effective use of social media. The report delves into the practical applications of interpersonal skills in a business context, including client interaction and team collaboration, and highlights the critical role of social media in modern business, encompassing expansion, customer engagement, and competitive advantage. Furthermore, the report discusses the implications of these topics for the future role of the student in a business environment, providing a critical analysis and personal insights.

Running head: INTERPERSONAL SKILLS AND SOCIAL MEDIA
Interpersonal skills and social media
Name of the student:
Name of the university:
Name of the Author:

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INTERPERSONAL SKILLS AND SOCIAL MEDIA
Executive Summary
The main aim of this report is to describe in detail how both interpersonal skills and social media
has helped me. I have explained the various points which I have understood in this course and
the instances in which these two topics has helped me. I have described the various aspects of
interpersonal skills and it various uses in the modern world. The various usage of social media in
the modern world has also been explained in a detailed manner. The various uses of interpersonal
skills and social media in the modern world has also been explained in this report.

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Table of Contents
Introduction..........................................................................................................................3
Interpersonal skills...............................................................................................................3
Usefulness of Interpersonal skills....................................................................................3
Role of interpersonal skills in business...........................................................................4
Social media.........................................................................................................................6
Usefulness of Social Media.............................................................................................6
Role of social media in business......................................................................................7
Conclusion...........................................................................................................................8
Reference List......................................................................................................................9

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Introduction
Interpersonal skills can be defined as the essential component which is needed for
communicating effectively with people both in personal as well as business level. I have learned
a lot about interpersonal skills from this course which has helped me a lot. In the present scenario
I must say that an effective communication with people makes a lot of difference. By the help of
interpersonal skills I have improved a lot over the time in the aspect of communication. Social
media has a wide range of use in the modern era although people have been using it in a bad
way. The overuse of social media has been a major problem which has been seen in the modern
world. Social media also have a lot of benefits in the modern world and in the present era the
promotion of products have become very easy by the help of social media.
Interpersonal skills
Usefulness of Interpersonal skills
Interpersonal skills are the kind of skills which I use every day to communicate with
other people. With the help of the interpersonal skills I am not only able to communicate with
people individually but also when I am in a group of people. By the help of interpersonal skills
my communicating skills has improved a lot and I have been able to communicate with people in
a better way than before (Mencl, Wefald & van Ittersum, 2016). I have become an effective
listener and also have developed my skills of speaking fluently with others under different
circumstances. By the help of the various interpersonal skills I have been able to control my
emotions and also manage the parameters of my various emotion (Howard, 2015).
I must say interpersonal skills are an effective element for growing in life. For becoming
successful in life it is very important to improve the interpersonal skills. After the

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implementation of interpersonal skills I have been very effective in talking properly with other
people. I have also found out that the people who have been successful in their life have
mastered the art of interpersonal skills (Beenen, Pichler & Davoudpour, 2018). I have seen that
people who possess strong interpersonal skills world very well with other people and also help
them in understanding the various ways by the help of which they can improve their
communication skills.
With the help of better interpersonal skills I have been communicating properly with my
friends, family, classmates as well as with my superiors. With the improvement in my
interpersonal skills my relation with other has also significantly improved. For improving my
interpersonal skills have learned to listen to other people carefully and assess the situation before
communicating with others. With the help of interpersonal skills I have been able to management
and control the various emotions (Brink & Costigan, 2015). Team work has been drastically
improve with the implementation of interpersonal skills. After the improvement in the
interpersonal skills I have been able to understand the various problems and provide better
solution to the problems. Interpersonal skills is very important element of life as I believe it
improved our daily lives. The improvement in the communication after the implementation of
interpersonal skills the major aspect in which the skill excels in. In the present scenario of the
modern world both in work and personal levels smooth communication is a very important
aspect to be taken into account.
Role of interpersonal skills in business
I believe there will be huge impact of interpersonal skills when I will be working in a
company. In Business I will be interacting with a wide range of people with different cultures,
SO it I will be very important for me to learn how to communicate with people who are hailing

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from different genres. I believe interpersonal skills have a lot of effect on the nosiness culture of
an organization. Interpersonal skills cannot be properly taught to me in any firm or institute
rather I have to improve my interpersonal skills to thrive in a business organization. With the
help of interpersonal skills I will be able to handle tough situation easily and will also be abler to
provide solutions to problems easily.
Interaction with the client is an important part of business. I think I need better
interpersonal skills by the help of which I will be able to interact properly with a client. For
better customer retention and customer experience it is very important to communicate with the
client properly. I believe without the presence of better interpersonal skills it is not possible to
communicate with the client in a proper way. As an employee the potential of mine to interact
with other people in work will determine whether I will be an effective part of the company or
not. In companies there are certain time when team effort will be needed for solving certain
problems is which I think my interpersonal skills will be helping me by a huge margin.
I know both verbal as well as nonverbal communication is very much important while
working for business organization. In the modern context of business it is very important that a
clear communication must exist across all grades of an organization. Without the presence of a
clear communication within the business I believe it is not possible to tale the company to new
heights (Beenen & Pichler, 2016). I have found out that the communication which I might be
doing with the client of the company will be needing a lot of communication skills. A lot of
things depends on the clear communication with the client which is largely dependent ion the
interpersonal skills of an individual. By the help of interpersonal skills I will able to talk with
people in an articulate manner which will be very much helpful for me in business environment.

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Social media
Usefulness of Social Media
In the present context of the modern world social media is a major [part of our life. The
web of social media has fallen ion each and every corner of our world. It is not possible to go
through a day without the use of social media (Duggan et al., 2015). With the help of social
media I am able to communicate with anyone I want just in a nick of time. People all over the
world are able to communicate with each other just by the help of social media. A lot of varieties
of content are shared by me with the help of social media. With the absence of social media it
will not be easier to let people know about certain news and happening in a quick succession.
Almost all the population of the world have been addicted from the overuse of social
media. In my circle I have seen that almost all the people I know use social media for lot of time.
I have found out that the addiction of social media is spreading like wildfire and will be affecting
the life of a lot of people. The rising stars of social media which I use are What Sapp, Facebook,
Instagram and many others (Perrin, 2015). I believe the main aim of the introduction of social
media to the world was to make the people connect with each other in a better way. In the
present scenario I can be said that people have been using social media more than it is needed.
Although social media was targeted at helping the individuals but the people have been using it
more than they should.
I must say that the most percentage of the population who have been effected by social
media is us the students. I have seen a lot of peers of min to spend their time on the social media
and spend less time in their studies. I have found out that teenagers uses social media in an
average of 8 hours per day. This is a huge amount of take which is spent in the social media. I
must say the most alarming issue which us faced by student by the usage of social media is the

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increased rise in the rates of cyber bullying. In the modern world a lot of cyberbullying have
been reported.
Role of social media in business
I believe social media has a lot of usefulness in business if it is used in a proper way.
Creation as well as developing various it is very important for many business Companies. I think
along with the creation of the various websites it is very important to expand the various business
in the social media as well. Expansion of business by the help of social media is a very important
trend in the modern world and a lot of companies are following the trend. I believe that the
companies who do not possess an active social media are missing out on a lot customers
(Greenwood, Perrin & Duggan, 2016). With the help of social media it has become very easy to
expand business and the various ways by the help of which the concept of social media has
incorporated in the business structure is very important for me to understand. In the future when
I will be working for a business organization I must understand how business can be conducted
effectively by the help of social media. I know that a lot of target customers of many companies
are gathered foe the advertisements which are done in social media. The main advantage which I
gather from the usage of social media is that better chance is given to communicate with the
customers of the company. By the help of social media I think it is not only possible to gather
better customer retention for the company but also it is possible to communicate with them in
easiest and effective way.
By the presence of social media account it becomes easy to gather feedback from the customers.
A lot of customers who will be using the products will be providing feedback about the services
and the products. This will be becoming easier form the help of social media. By looking at the
reviews in the social media I will be able to understand the areas in which my company needs to

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improve (Boulianne, 2015). In the present scenario it can be said that social media has become
an essential part of the business corporation all around the world and all the company must make
the full utilization of the social media and work towards implementing it in the company
structure. With the help of social a company is also able to stay ahead of the competition
(Dijkmans, Kerkhof & Beukeboom, 2015). To stay ahead of the competitors I believe that a
company needs to take steps in initiating its place in the social media.
Conclusion
To conclude it can be said Interpersonal skill is an important part and parcel of life which
needs to be learned by each and every individual. In the scenario of modern society I must say an
effective communication has helped me a lot and I have been very much beneficial from the
various effectiveness of interpersonal communication. After learning the various aspects of
interpersonal communication I have been very effective in my communication style and a lot of
people had praised me of my communication skills. I believe that I will also be very much
beneficial from the learning of interpersonal skills in my business career as well. In the modern
context a presence of healthy communication needs to be present so that a better communication
will be done with the clients as well as colleagues.
Social media has been very much effective in the modern world and has been an essential
component of the modern world. I have found out that most of the people of the world have
been using social media and it has become a part of everyday life. In the modern context I must
say that social media is a very important component of business world as well. A company
gathers a lot of customers by the help of social media.

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Reference List
Beenen, G., & Pichler, S. (2016). A discussion forum on managerial interpersonal skills. Journal
of Management Development.
Beenen, G., Pichler, S., & Davoudpour, S. (2018). Interpersonal skills in MBA admissions: How
are they conceptualized and assessed?. Journal of Management Education, 42(1), 34-54.
Boulianne, S. (2015). Social media use and participation: A meta-analysis of current
research. Information, communication & society, 18(5), 524-538.
Brink, K. E., & Costigan, R. D. (2015). Oral communication skills: Are the priorities of the
workplace and AACSB-accredited business programs aligned?. Academy of Management
Learning & Education, 14(2), 205-221.
Dijkmans, C., Kerkhof, P., & Beukeboom, C. J. (2015). A stage to engage: Social media use and
corporate reputation. Tourism management, 47, 58-67.
Duggan, M., Ellison, N. B., Lampe, C., Lenhart, A., & Madden, M. (2015). Social media update
2014. Pew research center, 19.
Greenwood, S., Perrin, A., & Duggan, M. (2016). Social media update 2016. Pew Research
Center, 11(2).
Howard, D. M. (2015). How health management leaders evaluate the interpersonal skills of US
business and health management-trained professionals. Medical Research Archives, (3).
Mencl, J., Wefald, A. J., & van Ittersum, K. W. (2016). Transformational leader attributes:
interpersonal skills, engagement, and well-being. Leadership and Organization
Development Journal, 37(5), 635-657.

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Perrin, A. (2015). Social media usage. Pew research center, 52-68.