Operations and Supply Chain Management Report for Inteva Products

This comprehensive report provides a detailed analysis of Inteva Products, a global manufacturer and supplier in the automotive industry. It examines their core competencies in research and development, business processes, logistics, distribution systems, and inventory management. The report assesses their financial and operational performances, drawing on data from annual reports and corporate publications. It explores the company's multinational presence, innovative products, and service offerings, highlighting the reasons behind its long-term success. Furthermore, the report includes a forecast for the future prospects and profitability of their newly established business units in Romania. The analysis covers process analysis, facilities layout, logistics and distribution, demand forecasting, inventory management, performance measurement, quality management, and project management. The report concludes with recommendations for improvement and advancement in Inteva Products' operational and financial activities, offering valuable insights for business students and professionals alike.

Running head: OPERATIONS AND SUPPLY CHAIN MANAGEMENT
Operations and Supply Chain Management
Name of the Student:
Name of the University:
Author’s Note:

1OPERATIONS AND SUPPLY CHAIN MANAGEMENT
Executive Summary:
This report is prepared to analyze and discuss about the business process of Inteva Products.
Inteva Products is having diverse products and services range and they are having the core
competencies in the research and development activities. In this report, their business process,
logistics and distribution systems, inventory management and their financial and operational
performances have been reviewed and analyzed with the help of the data available in their annual
reports and corporate publications. The Inteva Products is a multinational company having their
presence in more than 30 countries. They are known for their quality and the innovative and
advanced products and service offerings. In this report, all those core competencies of the
company have been analyzed and the reasons behind their long-term success have been outlined.
In recent years, they have established a business unit in Romania. In this report, the future
prospects and profitability for those newly established business units have been forecasted with
the help of some available historical data. Lastly, the report concluded with some
recommendation and suggestions to the company for improvement and advancement in their
operational and financial activities.

2OPERATIONS AND SUPPLY CHAIN MANAGEMENT
Table of Contents
1. Introduction:................................................................................................................................3
1.1. Brief Overview of the Company:......................................................................................3
2. Analysis of the current situation and issues faced in respective operational segment:............4
2.1. Process analysis and facilities layout:...............................................................................4
2.2. Logistics and Distribution Systems:.................................................................................5
2.3. Estimation and demand forecasting:.................................................................................8
2.4. Inventory Management:....................................................................................................9
2.5. Distribution and warehousing:........................................................................................10
2.6. Performance Measurement:............................................................................................11
2.7. Quality Management:......................................................................................................12
2.8. Project Management:......................................................................................................14
2.9. Overall business performance analysis:..........................................................................15
3. Key issues faced by the Inteva Products:...............................................................................16
4. Proposal of a new procedure:.................................................................................................17
4.1. Franchise agreements and entering into international market:.......................................17
4.2. Application and implementation of new technologies:...................................................18
5. Justification of the Proposals:.................................................................................................19
6. Conclusions and recommendations:.......................................................................................19

3OPERATIONS AND SUPPLY CHAIN MANAGEMENT
7. References and bibliography:.................................................................................................21
1. Introduction:
Business organizations are established with some basic objectives and they set their
mission and vision to achieve those objectives. Business organizations always might not be able
to achieve this targets but some efficient business strategies can led them towards achieving
those mission and vision. Certain efficient business strategies can help the business organization
to achieve those mission and vision of the business. In this report, such business strategies of the
Inteva Products have been analyzed and presented sequentially. Business process includes
various activities such as procurements, manufacturing, warehousing, logistics, sales, and
management. If an organization is efficient in all those operations and can manage them
efficiently then they can earn a significant amount of profit and can achieve their overall
organizational goals. There are two financial objectives, which can be followed by every
company. One is the profit maximization and the other is the wealth maximization. Wealth
maximization objective is considered more preferable than the profit maximization having its
superiority in various aspects. In this report, some of such business process of the Inteva
Products have been analyzed and discussed in details for better understanding of the business
process of Inteva Products. Based on such analysis some strategies have been suggested for the
company for improvement in the business process of the Inteva Products.
1.1. Brief Overview of the Company:
Inteva is a global manufacturer and supplier of engineered components and systems for
automotive industry. Their core competencies are in the quality of their products and services.
Their product line includes the closure systems, interior systems, and motors and electronics for

4OPERATIONS AND SUPPLY CHAIN MANAGEMENT
the automotive industry (intevaproducts.com 2019). They business operations are based on their
headquarter at Michigan and having manufacturing and research and development units in 30
countries. They are having more than 100 industrial customers and they are broadening their
reach to their customers virtually. They are having a strong base in the research and development
and a wide logistics and distribution network. The company started their business in the US with
a limited product portfolio and gradually they have expanded their product portfolio and entered
into the international market with (intevaproducts.com 2019). They have been experiencing a
rapid growth and expanding their business internationally with the establishment of new research
and manufacturing units in various locations cross the border. The company develops tailor made
products as per the requirements and specifications of the order and it gained a huge customers’
attraction and gave them the initial pace of business and gave them the opportunity to grow up
their business. In this report, the operational efficiencies and operational performance have been
analyzed in the following paragraphs (intevaproducts.com 2019).
2. Analysis of the current situation and issues faced in respective operational segment:
2.1. Process analysis and facilities layout:
Inteva Products is a customer-oriented company who manufactures and sales various
engineered products to the automotive companies. They are mainly known for innovation and
advancement in their technologies in their products. They have been investing in their research
and development activities and continuously striving to develop new and advanced products and
services. Therefore, the core competency of the company is its research and development and the
innovation in their products and services (intevaproducts.com 2019). Their whole process of the
business depends on their research and development activities. They create customized products

5OPERATIONS AND SUPPLY CHAIN MANAGEMENT
and develop customized systems for their customers, which will be used as a major component
of the automobiles. Major part of their expenses includes the research and development expenses
and it is identified as a revenue expenses as each order requires certain identical product
developmental works (Rothaermel 2013).
The layout of their business activities can be described after considering their nature of
activities and business procedures. Their activity starts with the research activities and then the
development of the prototype. After testing the prototype of the products and services and after a
proper testing and inspection, it is finalized with the customers. After getting approval from the
customers and after getting the confirmation about the units required, the manufacturing process
starts and lastly it is supplied to the customers within the stipulated time. Complete these process
they need advanced and sophisticated research laboratory and manufacturing unit. They are
having such research and manufacturing units in 30 countries and they are continuing their
product development, manufacturing activities from those units, and supplying products all over
the globe (intevaproducts.com 2019). Therefore, it can be concluded that, their manufacturing
process are also diversified and decentralized and products are developed and manufactured in
the nearest location and supplied to the markets nearby (Rothaermel 2013).
2.2. Logistics and Distribution Systems:
Logistics and distribution system is the whole process of procurement and supply of
finished products to the customers. It starts with the procurement of the raw materials and ends
with the delivery of the finished products to the customers, and all the activities within are
included in the logistics and distribution system. The most important part of the logistics and
distribution system is making available the raw materials for the production in time and
arranging the smoother delivery of the finished products to the customers. Inteva Products is

6OPERATIONS AND SUPPLY CHAIN MANAGEMENT
having more than 30 research and development and manufacturing units in 30 different locations
(intevaproducts.com 2019). They have decentralized their manufacturing process for various
reasons. Decentralization of the manufacturing process helped them to capture a wide market
share and to make easy availability of the raw materials. It also helped them to supply the
finished goods to the nearest location for easy and timely delivery of the goods and services
(Rothaermel 2013).
Logistics and Distribution is an important part of the business process, which can make
the business profitable by reaching to the maximum possible numbers of customers and
procuring required raw materials in time. Inteva Products is a multinational company and having
overseas customers. They are having manufacturing units in more than 30 countries and all those
30 manufacturing units cater the nearby markets with their products and services
(intevaproducts.com 2019). The decentralization strategy and entering into new markets and
establishment of manufacturing units in various countries helped them to make it possible to
reach international market and to supply the products and services to their customers in time with
the advanced and innovative products and services features and characteristics (Jenkins and
Williamson 2015). The market share in the automotive components manufacturing industry can
be presented with the help of the following chart.

7OPERATIONS AND SUPPLY CHAIN MANAGEMENT
From the above graph, it can be observed that, the Inteva Products is having almost 15%
of the total market share in US in automotive components manufacturing industry. The company
was established in the year 2007 and it gained a huge market share and a good response from the
market within these 11 years because of their products features and advance technology. Their
efficient logistics and distribution strategies helped them to develop and supply tailor made
products as per their customers’ requirements. Further, it can be commented that they need to
enter into tie-ups and franchise agreements with the regional business organizations to reach out
to the more international markets and to reach out to the more number of customers possible.
They need to diversify their product portfolio so that a wide range of the customers’ needs can be
fulfilled and the business volume could be expanded (Jenkins and Williamson 2015).

8OPERATIONS AND SUPPLY CHAIN MANAGEMENT
2.3. Estimation and demand forecasting:
The Inteva Products have been expanding their business operation to various countries
and establishing new manufacturing units with new and innovative products in various countries.
They have recently established new manufacturing units in Romania with the same product
portfolio. They have marked a significant sales growth in their domestic market and it is
expected to have a same response in the Romanian Automotive market as well. Over the last
couple of years they have experienced an exceptional growth of 300% in their sales and with the
introductions of few new products and with the entry to the electrical and electronics industry
they expect a more growth rate in their sales (intevaproducts.com 2019). They have started
manufacturing and supply of solar panels and solar powered electrical systems, which will
definitely draw an attention of their customers and could create a huge demand as the same
industry is still unexplored properly. Therefore, it can be expected and commented that the
Inteva Products is having a good market share as compared to their competitors and can gain
more market share if they strategically map up their products and services offerings (Arora and
Taylor 2016). Therefore, a huge demand potential can be projected for the products of the Inteva
Products if they can come up with some innovative and advanced products and with a diversified
product portfolio (Jenkins and Williamson 2015). Based on the historical data a lay out for the
future sales and expenses can be provided in the following table.

9OPERATIONS AND SUPPLY CHAIN MANAGEMENT
Table 1: Projected Income Statement of Inteva Products
FY18 FY19 FY20 FY21 FY22
Sales $ 60,380 $ 72,209 $ 1,09,981 $ 1,13,426 $ 93,054
Cost of goods sold $ 58,798 $ 66,376 $ 99,481 $ 1,01,730 $ 83,204
Materials $ 46,098 $ 52,387 $ 77,796 $ 78,627 $ 63,551
Material cost $ 44,150 $ 50,279 $ 74,666 $ 75,464 $ 60,982
Total freight $ 1,948 $ 2,108 $ 3,130 $ 3,163 $ 2,569
Manufacturing and indirect costs $ 10,994 $ 11,849 $ 19,197 $ 20,590 $ 17,283
Direct labor $ 3,606 $ 3,744 $ 5,987 $ 6,422 $ 5,427
Total burden $ 7,389 $ 8,105 $ 13,209 $ 14,168 $ 11,856
Plant engineering $ 365 $ 529 $ 667 $ 678 $ 617
Depreciation and amortization $ 1,341 $ 1,610 $ 1,821 $ 1,835 $ 1,753
Gross profit $ 1,582 $ 5,833 $ 10,500 $ 11,695 $ 9,851
Total operating expenses $ 1,230 $ 1,569 $ 1,815 $ 1,832 $ 1,734
Corporate engineering department
expense $ 444 $ 665 $ 770 $ 777 $ 735
Corporate selling, general, and
administrative $ 279 $ 355 $ 411 $ 415 $ 392
Plant selling, general, and administrative $ 508 $ 549 $ 635 $ 641 $ 606
Operating income $ 352 $ 4,264 $ 8,685 $ 9,863 $ 8,117
2.4. Inventory Management:
Inventory is the stock of raw materials as well as the stock of finished goods. Raw
materials are the main components, which are required for manufacturing of goods. Availability
of the raw materials in time helps in efficient and smoother manufacturing process. If the raw
materials are supplied to the manufacturing units as and when it is needed, then the
manufacturing process does not get hampered and it can be completed in time and supplied to the
customer in time. On the other hand, stacking of the finished goods is one more aspect of the
inventory. Adequate amount of finished goods must be warehoused properly to meet the
expected demand and to supply the materials to the customers as and when demanded by them.
Inventory management is nothing but the efficient management of such raw materials and
finished goods (Rushton, Croucher and Baker 2014). The function of the inventory management

10OPERATIONS AND SUPPLY CHAIN MANAGEMENT
includes procurement of required units of raw materials with good quality and in economic
quantity and warehousing the required units of the finished goods to meet the market demand in
time. The most important aspect of the inventory management is to make the overall cost of
inventory to the lowest possible. In doing so, the cost of purchasing the inventory and the
carrying cost of the inventory need to be considered. Raw materials should be procured and
warehoused in such a quantity, which will make the total inventory costs to the minimum
possible without hampering the manufacturing process (Jenkins and Williamson 2015).
Inteva Products are having decentralized manufacturing units and they have decentralized
their inventory system. They procure the raw materials from the regional markets and warehouse
them in the regional warehouse to supply it to the nearest manufacturing units. They manufacture
the products and warehouse them in the regional warehouse to supply it to the regional markets.
The decentralized inventory system gives two benefits, one is the savings in transportation costs
and another is the reach to the wider market for procurement of the raw materials. They are
having such an inventory management system, which helped them to meet all the production
requirements and to supply finished products to their customers in time. It also helped them to
make a significant amount of cost savings and a wider access to the regional markets for
procurement and supplies. Lastly, it can be commented that, still there are some chances of
improvement in the inventory management so that the products can be delivered to the locations
and a wide market with a minimum time constraint (Rushton, Croucher and Baker 2014).
2.5. Distribution and warehousing:
Distribution and warehousing is the process of warehousing the products after it is
manufactured and timely delivery of the products to the regional distributors and the retailers of
the regional markets. Distribution and warehousing are the main tow activities of the logistics

11OPERATIONS AND SUPPLY CHAIN MANAGEMENT
and distribution system. Warehousing refers to the safe storage of the materials and the
distribution is known as the supply of materials to the distributors and customers in time when
there is a demand in the market (Rushton, Croucher and Baker 2014). The Inteva Products is
having regional warehouses for storage of their raw materials and finished goods and they have
so many tie-ups with some logistics companies to deliver their products to the regional
wholesalers and retailers. As it has already been discussed that they have a decentralized
warehousing system and the regional warehouses procures raw materials from the regional
markets and caters the inputs to the nearby manufacturing units. The manufactured products are
stored in the regional warehouses and supplied to the nearby markets. Though they have a strong
distribution network, still it can be improved and more remote markets can be reached with the
tie-ups and franchise agreements with some regional delivery and logistics companies. If those
strategies can be adopted then the company can broaden their distribution network and reach out
to more remote and convenient market and can have a large customer base as well (Rushton,
Croucher and Baker 2014).
2.6. Performance Measurement:
The Inteva Products has been established in the year 2007 with the intention of making
innovative and advanced products with advanced features in the automotive industry. They had
started their business according to their plan, invested a huge amount in their research and
development activities, and invented various advanced and high-tech automotive parts and
components, which attracted the interest of the automobile manufacturers and created a huge
demand in a very short period (Cappelli and Tavis 2016). They had started their business in the
US only thereafter with the increase in the demand for their products in the international markets
they had started supplying their products internationally. In doing so, they faced various

12OPERATIONS AND SUPPLY CHAIN MANAGEMENT
difficulties, one of the most important challenges to them was the difference in technologies and
infrastructures in the countries, for example, the electricity frequency in the countries are not the
same in all the countries. Hence, they need to develop and manufacture such products, which
will be matching with the technologies and infrastructure of the respective country. To counter
those challenges and to develop such products, which will meet the demand of the regional
customers, they have established research and development units in those countries and started
manufacturing in those locations. This strategy helped them significantly and they made it
possible to capture a huge market share within a few years. With the manufacturing and
supplying of advanced and quality products and with timely delivery of the tailor made products
and services they have achieved the success, broadened their business operation, and expanded
their business units globally (Cappelli and Tavis 2016).
2.7. Quality Management:
Quality denotes the qualitative characteristics of a particular product or service. To make a
product successful the quality of the product must be ensured. It helps in attracting the customer
and in creating a huge market for the product. If the quality of the product and services are
maintained at a good level, then the customer becomes more loyal to the company and stick to
the company for their needs of the same products and services. On the other hand, if the quality
of the products and services degrades, then the customers become unsatisfied with the products
and services and switch to the other brands and companies’ products or services. The quality of
the product and services help in building up of a brand and brand name, for example apple is
known for a good personal computer. With the highest quality, they have created a brand and the
apple brand name is enough to explain the quality of their products (Goetsch and Davis 2014).

13OPERATIONS AND SUPPLY CHAIN MANAGEMENT
In the same way, the Inteva Products are also trying to achieve the success and they are
trying to create a brand in the respective industry. Quality of products and services can be
maintained and improved through continuous research and developmental activities and up
gradation to the existing products and services. They must always strive to improve the quality of
their products and services with such research and developmental activities. In this context, the
Inteva Products are in a good mark. The research and development of the Inteva Products are the
bas of their manufacturing activities. They have been developing and manufacturing new and
innovative products and services through their research and developmental activities. The
research and development are the core competencies for the Inteva Products (Goetsch and Davis
2014).
The other aspect of the quality management is to reduce the wastage and to ensure the
optimum and efficient use of their resources and facilities. They need to utilize their capacities
and capabilities to its fuller level and they need to enhance the quality and usefulness of their
products and services (Goetsch and Davis 2014). The quality management includes the
improvement in the qualitative features of the products and services. The quality must be
retained or maintained to the same level for all the products and services. To ensure that, every
company has a separate department known as the quality control and inspection, they always
inspect the manufactured products on sample basis. After inspecting the sample of the
manufactured products and after confirming the quality of the manufactured goods with the
standards, they approve it for selling it commercially. Therefore, the ultimate quality of the
products and services depends on the efficiency in manufacturing process and the testing and
process of the quality control and inspection department. They Inteva Products have both these

14OPERATIONS AND SUPPLY CHAIN MANAGEMENT
units and both of them are efficient enough to ensure and maintain the quality of their products
and services (Goetsch and Davis 2014).
2.8. Project Management:
Every business organization needs to expand their business operation through extension
of the product lines and service offerings. Each such expansion and extension requires some new
investment and it involves some sunk costs. It requires investment of a significant amount of
fund. Therefore, before investing such amount of fund into the expansion project, the cost and
benefits of such a project must be analyzed and the feasibility of the investment must be checked
(Meredith, Mantel and Shafer 2017). If the feasibility of the project or the investment could be
justified then only the project should be adopted and the fund should be invested into the project.
The process of finding new business opportunities and analysis of the costs and benefits and
finally making the decision about the investment is the process of project management. Behind
the success of the business expansion and the profitability of the project, such investment
appraisal or the project management is important (Meredith, Mantel and Shafer 2017).
It can be observed from the Inteva Products case study, that the company is expanding
their business operations and investing funds into new establishments and research and
development. The conduct the research and development continuously, for creating and
developing new and advanced products or to upgrade the existing products and services. Inteva
Products have been successfully establishing new research and developments units and new
manufacturing houses in various locations. It can be commented that, due to the correct
prediction and efficient project management, most of their new establishments are working
successfully and generating profit for the company and serving their customers with their desired
products and services. Their project management is efficient enough to manage make appraisal

15OPERATIONS AND SUPPLY CHAIN MANAGEMENT
of the new expansion and establishment projects and they have been performing well in this
aspect, which reflects in the success of their new projects and growth of their business volume
(Meredith, Mantel and Shafer 2017).
2.9. Overall business performance analysis:
Every business organizations are established with some basic objectives, which are
described by their mission and vision statements. They always formulate such business strategies
and plans which will help them to achieve those business objectives and mission and vision. The
success of the company is measured by the achievement of those mission and vision, which are
set by the company itself. The mission and vision of the company was to develop and
manufacture advanced and high-tech automobile components. The company have been
developing and manufacturing advanced car components and high tech electrical systems for the
automotive industries. Therefore, they have achieved the objectives and mission of their business
organization. With the increase in competition in the market, they have diversified their product
portfolio and entered into various international markets by establishing new research units and
manufacturing houses.
There are two overall objectives of the business, one is the profit maximization and the
other is the wealth maximization. The wealth maximization objective is more preferable than the
profit maximization as it keeps a balance between the profitability aspects of the business with
the stakeholders’ interest aspect. The profit maximization objective can affect the stakeholders’
interest to maximize the profit of the business organization. To maximize the amount of profit,
dishonest corporatist might adopt some of such strategies, which would affect the stakeholders’
interest very badly. On the other hand, the wealth maximization strategy requires the company to
maximize the value of the business by increasing the wealth of the business organization.

16OPERATIONS AND SUPPLY CHAIN MANAGEMENT
Indirectly it talks about the shareholders’ wealth maximization, which can again be achieved
through the maximization of the wealth of the business organization (Meredith, Mantel and
Shafer 2017).
It can be observed from the case sturdy of the Inteva Products that they are having a
wealth maximization objective and they have been implementing their strategies accordingly.
They have always given importance to the customers. Customer satisfaction and the
development and supply customer oriented products are the prime objective of the Inteva
Products. They also take care of the after sales services and support services to their customers
after the products are sold. Enjoying the benefits of the wealth maximization strategy, they have
been earning a significant amount of profit and experiencing a rapid growth in their business.
Therefore, strategically they are efficient enough and with their core competencies in the
research and development, they are able to adopt changes in technologies and to have a rapid and
sustainable growth in their business.
3. Key issues faced by the Inteva Products:
The Inteva Products is a multinational company in the industry of car components manufacturing
and supplying. With the highly mechanized and advanced research and developments units and
production houses in more than thirty countries, they have been performing well and expanding
their business with a rapid growth rate. From the above analysis and discussion, some the key
issues, which can be observed, are described follows.
With the changes in technologies and advancement in the technologies, the company
needs to upgrade their existing products and services. They need to enter into new product

17OPERATIONS AND SUPPLY CHAIN MANAGEMENT
segment and need to develop new and innovative products. The Inteva Products are having a
very few number of products in their product portfolio (intevaproducts.com 2019).
With the revolution in the business, the market is wide and open to all the companies
hence worldwide trading and business opportunity is still unutilized (intevaproducts.com 2019).
It can be observed that, the Inteva Products are having different product offerings in
different countries, which might be because of technological and infrastructural differences in
the respective countries but still they can supply their core products in all of those countries,
which can give them a cost effectiveness and cost efficiencies (intevaproducts.com 2019).
It can be observed that, they are operating through their own research and manufacturing
units and even they are selling their products through their own factory outlets. There is a
possibility of reaching to the more number of customers and capturing a large market through the
franchise and tie-ups with some local and regional small business units in different locations
(intevaproducts.com 2019).
4. Proposal of a new procedure:
4.1. Franchise agreements and entering into international market:
To solve out the issues faced by the company, it can be suggested that, they should enter
into the international market with more updated and advanced products and services offerings.
They should develop new products and extend their product lines to compete with their
competitors. To grab the opportunity of the wide market, to attract more customers, and to
capture more market share they need to go for franchise and tie-ups with the local and regional
business units. The most important thing in the technologies industry is the change and

18OPERATIONS AND SUPPLY CHAIN MANAGEMENT
innovation, without innovation a business organization in the technologies industry cannot
survive for a longer period. Therefore, the Inteva Products need to be more innovative and bring
more up gradation and innovations in their products and services
4.2. Application and implementation of new technologies:
Technologies are ever changing and subject to improvement and innovation. Their initial
objective was to develop and manufacture automobile parts and. Later on, the technologies have
been changed and with the advancement in the technologies, they have introduced various
innovative products and services into their products and services portfolio. Tests and preferences
in the various countries are not the same, it is different in every countries. Moreover, the
infrastructure facilities and the technological specifications are not the same in all the countries.
Therefore, the company had to produce their products according to the technological
specifications and the infrastructural facilities in the respective country. A business organization
in the technologies industry need to consider all those factors while developing and
manufacturing a product commercially (Cappelli and Tavis 2016).
Technologies market is changing rapidly and competitors in the same industry are
coming up with new and innovative products and services frequently. As and when a company
introduces a completely new and innovative product in the market, they enjoy the benefits of
early entrants, and can earn a huge amount of profit initially. Gradually, the competitors start to
imitate the technology, offers substitute products in the market, and the market again comes to an
equilibrium situation. If an organization fails to do that, which means if an organization fails to
invent new products or fails to counter the competition of the competitors with some substitute
products then they lose the relevancy in the market and at certain point of time, they become
bankrupt. The primary objective of the Inteva Products was to develop and manufacture the

19OPERATIONS AND SUPPLY CHAIN MANAGEMENT
motor engine and car electronic systems. They have been doing well with this limited objective
and later on with the objective of expansion of business, they have started to develop and
manufacture some other products and systems. Recently they have given importance on the
renewable energy and related products. They have developed various small and big solar energy
generation systems and started manufacturing it commercially and supplying it worldwide. It can
also be observed that, the companies have started producing various other products such as solar
bulbs and some electrical components, which will be used in industrial purposes.
5. Justification of the Proposals:
If the company expands their business units to more countries as there is increasing demand
in the market for their products, a little bit more innovation and expansion of their business in
new and international market can help them to achieve a success and to have a sustainable
growth for a long term.
Though the Inteva Products is manufacturing diversified products and offering wide range of
services to their customers, there are still some chances of or more diversifications and
production of new and more innovative products. To keep the same pace with the changes in
technologies and advancement in business, they need to become more innovative and create
more advanced and developed products with their research and developments activities.
6. Conclusions and recommendations:
From the above discussion and analysis, it can be concluded that, every business organization
should follow certain business strategies to achieve their mission, vision and overall business
objectives. The Inteva Products is also having certain efficient business strategies, which helped

20OPERATIONS AND SUPPLY CHAIN MANAGEMENT
them to attract huge customers in the international market and to earn a significant amount of
profit over the last couple of years. The company is achieving their targets and objectives and
successfully expanding their business internationally with the presence in more than 30
countries. The company could have gained more market share and can lead the respective
industry if they go for tie-ups and franchise agreements with the local and regional small
business units in the same industry.

21OPERATIONS AND SUPPLY CHAIN MANAGEMENT
7. References and bibliography:
Ahmed, T.M., Bezemer, C.P., Chen, T.H., Hassan, A.E. and Shang, W., 2016, May. Studying the
effectiveness of application performance management (APM) tools for detecting performance
regressions for web applications: an experience report. In Proceedings of the 13th International
Conference on Mining Software Repositories (pp. 1-12). ACM.
Al-Hawari, T., Mumani, A. and Momani, A., 2014. Application of the Analytic Network Process
to facility layout selection. Journal of manufacturing systems, 33(4), pp.488-497.
Arora, S. and Taylor, J.W., 2016. Forecasting electricity smart meter data using conditional
kernel density estimation. Omega, 59, pp.47-59.
Baker, P., Croucher, P. and Rushton, A., 2017. The Handbook of Logistics and Distribution
Management: Understanding the Supply Chain. Kogan Page Publishers.
Bohi, D.R., 2013. Analyzing demand behavior: a study of energy elasticities. RFF Press.
Burke, R., 2013. Project management: planning and control techniques. New Jersey, USA, 26.
Canturk, I., Hanson, J.E., Kephart, J.O., Steinder, M. and Whalley, I.N., International Business
Machines Corp, 2015. Virtual machine demand estimation. U.S. Patent 9,037,717.
Cappelli, P. and Tavis, A., 2016. The performance management revolution. Harvard Business
Review, 94(10), pp.58-67.
Goetsch, D.L. and Davis, S.B., 2014. Quality management for organizational excellence. Upper
Saddle River, NJ: pearson.

22OPERATIONS AND SUPPLY CHAIN MANAGEMENT
Grigoriev, S.N., Kutin, A.A. and Turkin, M.V., 2013. Modelling complex production processes
in aerospace industry based on dimensional analysis. Procedia CIRP, 7, pp.473-478.
Hiremath, N.C., Sahu, S. and Tiwari, M.K., 2013. Multi objective outbound logistics network
design for a manufacturing supply chain. Journal of Intelligent Manufacturing, 24(6), pp.1071-
1084.
Inteva Products. (2019). Inteva Products. [online] Available at: https://www.intevaproducts.com/
[Accessed 1 Aug. 2019].
Jenkins, W. and Williamson, D., 2015. Strategic management and business analysis. Routledge.
Kerzner, H., 2017. Project management: a systems approach to planning, scheduling, and
controlling. John Wiley & Sons.
Kheirkhah, A., Azadeh, A., Saberi, M., Azaron, A. and Shakouri, H., 2013. Improved estimation
of electricity demand function by using of artificial neural network, principal component analysis
and data envelopment analysis. Computers & Industrial Engineering, 64(1), pp.425-441.
Meredith, J.R., Mantel Jr, S.J. and Shafer, S.M., 2017. Project management: a managerial
approach. John Wiley & Sons.
Muller, M., 2019. Essentials of inventory management. HarperCollins Leadership.
Noe, R.A., Hollenbeck, J.R., Gerhart, B. and Wright, P.M., 2017. Human resource management:
Gaining a competitive advantage. New York, NY: McGraw-Hill Education.

23OPERATIONS AND SUPPLY CHAIN MANAGEMENT
Pérez-Rodríguez, N. and Holguín-Veras, J., 2015. Inventory-allocation distribution models for
postdisaster humanitarian logistics with explicit consideration of deprivation
costs. Transportation Science, 50(4), pp.1261-1285.
Rahman, S.M.T., Salim, M.T. and Syeda, S.R., 2014. Facility layout optimization of an ammonia
plant based on risk and economic analysis. Procedia Engineering, 90, pp.760-765.
Raviv, T. and Kolka, O., 2013. Optimal inventory management of a bike-sharing station. Iie
Transactions, 45(10), pp.1077-1093.
Ross, D.F., 2015. Distribution Planning and control: managing in the era of supply chain
management. Springer.
Rothaermel, F.T., 2013. Strategic management: concepts. New York, NY: McGraw-Hill Irwin.
Rushton, A., Croucher, P. and Baker, P., 2014. The handbook of logistics and distribution
management: Understanding the supply chain. Kogan Page Publishers.
Rushton, A., Croucher, P. and Baker, P., 2014. The handbook of logistics and distribution
management: Understanding the supply chain. Kogan Page Publishers.
Sallis, E., 2014. Total quality management in education. Routledge.
Spillan, J.E., McGinnis, M.A., Kara, A. and Liu Yi, G., 2013. A comparison of the effect of
logistic strategy and logistics integration on firm competitiveness in the USA and China. The
International Journal of Logistics Management, 24(2), pp.153-179.

24OPERATIONS AND SUPPLY CHAIN MANAGEMENT
Vaidya, R.D., Shende, P.N., Ansari, N.A. and Sorte, S.M., 2013. Analysis plant layout for
effective production. International Journal of Engineering and Advanced Technology
(IJEAT), 2(3), pp.500-504.
Wild, T., 2017. Best practice in inventory management. Routledge.
Zahedi, G., Azizi, S., Bahadori, A., Elkamel, A. and Alwi, S.R.W., 2013. Electricity demand
estimation using an adaptive neuro-fuzzy network: a case study from the Ontario province–
Canada. Energy, 49, pp.323-328.
Zott, C. and Amit, R., 2013. The business model: A theoretically anchored robust construct for
strategic analysis. Strategic Organization, 11(4), pp.403-411.