Strategy Formulation and Business Decision for Inteva Products Salonta

This report offers a detailed business plan for Inteva Products Salonta, a global automotive supplier, focusing on its expansion into Romania. It begins with an executive summary and introduces the company's mission and vision. The analysis employs tools like Porter's Five Forces, Ansoff Matrix, and the Business Model Canvas to evaluate the company's position and make strategic decisions. The report extensively covers Inteva's existing business model, including its value propositions, customer segments, key partners, activities, resources, channels, cost structure, and revenue streams. It analyzes the external and internal environments, identifying critical success factors, distinctive competencies, and competitive advantages. Strategic objectives are defined, and a future business model is proposed. A significant portion of the report is dedicated to the marketing strategy, including the 7Ps, product, price, place, promotion, people, process, and physical evidence. Production, operations, human resources, and risk assessments are also addressed. A financial plan is included, providing a comprehensive overview of the business's financial aspects. The report concludes with references.