Ethics for Managers: Analysis of SDGs and Intrepid Group

This report delves into the critical role of ethics for managers, emphasizing the integration of Sustainable Development Goals (SDGs) within the tourism industry, using Intrepid Group as a prime example. The executive summary highlights the importance of social responsibility for managers and ...Read More

Running Head: ETHICS FOR MANAGERS
Ethics for managers
Sustainable Development Goals Analysis

ETHICS FOR MANAGERS
Executive summary
Ethics for mangers is related with the social responsibility of the managers towards the
society and community. The way of dealing with choices in what is bad or good, right or
wrong, working with morality and obligatory responsibility. Ethics are measuring scale of
behaviour that deal in guidance of managers in their workings. In this report role of
sustainable development goals in tourism industries are discussed with an example of travel
industry naming Intrepid Gals. Intrepid Goals is an Australian country applying 8 out of 17
sustainable development goals. This report will focus on the various factors affecting growth
of the company, strategies used by the company, impact of the tourism operations of the
company on environment and present changes in the climate due to tourism industries. This
report will discuss about most suitable sustainable development goals for the Intrepid Goals
and strategies to apply and measure the results of the sustainable development goals. This
report will include role, duties and responsibilities of sustainable development goals
consultant in a tourism industry and new planning to develop skills and abilities to develop
ethics and manners in future.

ETHICS FOR MANAGERS
Table of Contents
Introduction................................................................................................................................3
Sustainable development............................................................................................................3
Sustainable Development Goals (SDGs)................................................................................4
Sustainable development foci of Intrepid Groups......................................................................4
Factors helpful in management of sustainable development..................................................5
Effects of currently used SDGs..............................................................................................6
 Promotion to gender equality......................................................................................6
 Decent work & economic growth................................................................................6
 Reduced inequalities....................................................................................................6
 Sustainable cities and communities.............................................................................7
 Climate action..............................................................................................................7
 Life below water and Life on sand..............................................................................7
 Partnerships for the goals............................................................................................7
Most relevant SDGs to the Intrepid Group................................................................................8
Innovative Strategies for Sustainable development of goals.....................................................9
Evaluation of the selected strategies.....................................................................................11
Part- B Job application letter....................................................................................................12
Conclusion................................................................................................................................15
References................................................................................................................................16

ETHICS FOR MANAGERS
Introduction
Ethics and manners are very important factors affecting functions and growth of an
organisation. An organisation focus on its operations management that is planning,
controlling, organising and decision making also have to build the strategies to build ethics
and moral values in its mangers. Main goal of managers in an organisation is to make
organisation effective, earn maximum profit and make increase stakeholders’ interest with
maximum customer’s satisfaction (Crane et al., 2019). Tourism industries need more effort to
give their best to customers in form of adventures trips however they simultaneously they
need to maintain the environment standards and sustainable development. Tourism industries
play a vital role in development of the environment. Intrepid Goals is a tourism company
started in 1989 by two friends, Darrell Wade and Geoff. They both believed that tourism is
not only for adventure but they can utilise it by giving something in change to the society
they visit. Sustainable development goals are modal which help tourism to give something
back to the world in exchange of their tours and services (Köseoglu et al., 2016). In this
report three sustainable goals will be discussed, information regarding impact of these goals
and various strategies of the three SDGs is discussed in this report.
Sustainable development
Sustainable development simply means a model related to the development of human by
effective utilisation of resources. Sustainable development refers a model which satisfies the
present needs by using resources available in present as well as it maintains their availability
to complete the future demand and successful completion of future requirements. Effective
utilisation of available resources with the maintenance of their future availability is proper
sustainable development (Sachs, 2015). Intrepid Goals initially started their business as
selling and operating their own trips. From the initial stage of their group they both give

ETHICS FOR MANAGERS
importance to the concept of responsible product. Wherever they operate their tours, they
utilise local resources so that can result in the development of the local people’s living
standards and in their income (Mason, 2015).
Sustainable Development Goals (SDGs)
In the year 2005 The Unite World summit document which refers to the four interdependent
and mutually reinforcing pillars related to the model of sustainable development. These
pillars are economic development, protection of the environment, development of the society
and the last one is indigenous people and the culture. In the year of 2015, leaders from
different countries agreed to 17 goals for a better world by the end of the year 2030 (Boluk et
al., 2017). These goals are in focus to end the poverty, remove inequality and prevent
environment lose. These goals are frameworks that guide everyone including individuals,
governments, businesses, civil societies, and public in order to make a better future for
everyone.
Sustainable development foci of Intrepid Groups
Intrepid Groups has introduced a term of responsible business as central concept of their
travel business. They are committed to make investments in the local communities, human
rights initiatives, wildlife conservation, and protection of the environment with doing
business and earning profits (Pan et al., 2018). Intrepid Groups operate in a responsible
manner and also incorporate principals of sustainable tourism and development in a proper
manner to facilitate its travellers with a real life experience. Major 8 goals chased by Intrepid
Group are as follows;
1. People: 05 Gender equality
2. Prosperity:08 Decent work and economic growth
3. Prosperity: 10 Reduced inequalities

ETHICS FOR MANAGERS
4. Planet: 11 Sustainable cities and communities
5. Planet: 13 Climate action
6. Planet: 14 Life below water
7. Planet: 15 Life on land
8. Partnership: 17 Partnerships for the goals
Factors helpful in management of sustainable development
Various factors give support to a business entity in order to make sustainable development
(JIn et al., 2016). Intrepid Groups maintain its business operations in order to provide
sustainable development. Various factors that drive the Intrepid Groups to manage its
sustainable development more effectively are as follows;
Not profit organisation of Intrepid Groups- Intrepid Groups support local organisations
around the world to make better improvement in the livelihoods of individuals and various
communities through sustainable travel experience.
Responsible travel- Responsible travel policy outline commitment to preserve the
environment, support local communities, protection of vulnerable and respect of different
cultures and traditions.
Carbon management- Intrepid Groups is the world’s largest carbon neutral Travel Company
since 2010, maintaining its annual (Greenhouse Gas) GHG protocol, offsetting emissions
(operations and trips) by purchasing of international carbon credits (Stefan, 2010).
Partnership-Intrepid Travel partners many international and local organisations to work in
their areas of experience to make ensure about addressing of its environmental and social
impacts adequately.

ETHICS FOR MANAGERS
Partnership with Foreign affairs and trade- Intrepid is involved in partnership with
Australian government’s Department of foreign affairs and trade (Merinero-Rodriguez &
Pulido-Fernandez, 2016). It seeks to incorporate the private sector to deliver aid and
development by funding initiatives business partnership platform.
Effects of currently used SDGs
Intrepid Groups is growing with the purpose to fulfil its commitment to responsible business.
It adopts local ways in its tour package to increase local development. As it deals in tourism
so it focuses on application of SDGs in its product development as well as in the reports.
Tourism industries make a great impact on the environment because they use it for their
business so they are responsible to contribute in the development of the environment
(Holden, 2016). Effects of different SDGs on Intrepid Group’s operation and outcomes are as
follows;
 Promotion to gender equality: Intrepid group makes investment in increasing
equality in the society. It promotes training programmes to educate local communities
about gender equality (Cole, 2018). Intrepid group make efforts and plans to empower
women and raise their level equal to male in every manner. It makes many strategies
to give equal opportunities for a job offered. In the year of 2017 they set a goal to
double female employees’ leader in tourism industry
 Decent work & economic growth: Their products impact through responsible
concept of responsible travel. This concept helps organisation planning best way to
develop local societies with the development of the company (Ghosh et al., 2017). It
focuses on implement policies to promote sustainable tourism to create job
opportunities as well as promote local culture and services.
 Reduced inequalities: Tourism industry can help in reducing inequality by engaging
local people and key stack holders in development programmes. Intrepid Goals plans

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in order to promote equality in social, economic and political inclusion without any
discrimination on basis of religion, cast, sex, physical disability, and place of their
birth. This affects planning and results of Intrepid Goals.
 Sustainable cities and communities: Intrepid Groups plans to sustain, inclusion, and
safe cities and human settlements. Tourism helps in advancement of urban cities and
protect cultural and natural heritage (Webb et al., 2016). It help it in development of is
tourism sector and led earning with community development.
 Climate action: Intrepid Group is concerned about climate condition and its
development. Climate is an important factor in tourism industry so making any plan
or tour climate is considered as a prior factor. Intrepid group sets its operation in order
to consume natural resources effectively and tries to develop availability of
favourable climate conditions for climate protection. These plans make it more
proficient to earn maximum profit.
 Life below water and Life on sand: Intrepid Group uses seas, oceans and marine
resources sustainably for sustainable development. This tourism is depend on healthy
ecosystems and Intrepid Group helps to conserve and preserve marine healthy
ecosystem which results in increased rate of marine tourism (Hansen, 2018). Intrepid
Group make efforts to protect biodiversity by protecting environment from different
harm. It leads increment in resources availability both in future as well as in present
demands.
 Partnerships for the goals: Tourism industries are cross-sectional in nature, so it can
strengthen its partnerships with private and public organizations. It helps Intrepid
Group to make investments in less developed and developing countries to enhance
their SDGs capacity. Partnerships for goals help tourism industry to improve its
responsibility factors towards society.

ETHICS FOR MANAGERS
Most relevant SDGs to the Intrepid Group
Intrepid Group is dealing in tourism industry at global level and following 8 goals of
sustainable development. These selected goals develop environment, societies and localities
in the world. Tourism affects every aspect of a place whether it is climate, economy, trade,
culture and development factor. Intrepid Group clearly understand the value of ethics in a
business and SDGs is the way to bring its ethics very high with the achievement of SDGs.
The most relevant and suitable three SDGs of Intrepid Group are as follows;
 Planet 11 sustainable cities and communities
 Planet: 13 Climate action
 Partnership: 17 Partnerships for the goals
These three SDGs are most relevant with the Intrepid Group. This company is the world’s
largest adventure company supporting and performing activities to achieve SDGs. Intrepid
Group follows policies to make development in cities and communities. A tourism industry
mainly deals in arrangement of tours at different places than sustainable development of
cities is their core responsibility. Intrepid Group promote uses of local availability in an area
like use local transportation, local food, local stay and many local facilities it reduce the
expenses of the company as well as results in the development if that particular area by
increasing employment there, this all result in the economic growth and development of that
city and its community.
Climate is an important factor affecting entire business of a travel and leisure industry. A
suitable climate condition supports favourable situations and results in boom in the industry
competition (Scott et al., 2019). Effective utilisation of climate’s natural resources and their
restore by sustainable development is an important task. Determination, evaluation and

ETHICS FOR MANAGERS
prevention steps help to reduce environment risks and arrangement to become low-carbon
producing company is a step to balance the climate condition.
Managing relations with different social groups, non-profit organisations, public schools and
other socially active groups lead a tourism industry to participate in effective sustainable
development. Support to less developed or developing countries is possible by building
relationships with international organisations that are actively doing efforts to develop
different sectors (Waligo et al., 3013). Tourism industries are a wide area to make
partnerships in helping organisation to promote sustainable development. Intrepid Group is
already very sensitive about building partnerships with various NGOs, government helping
centres, private and public groups to make its best in the development of sustainable goals.
Innovative Strategies for Sustainable development of goals
Tourism and climate conditions are internally relevant with each other. Tourism sometimes
create positive impact on climate sometimes it cause harm to the climate conditions of a
country. A tourism company can apply various steps to maintain the changes occurred in
climate conditions. Climate conditions now days are facing many changes. These changes are
big threats to the tourism industries (Moyle et al., 2018). To avoid impact of these threats
Intrepid Goals can apply these steps. Intrepid Goals can apply attention policies to decrease
negative effect in climate change. These attention policies are of two kinds;
 Adaptation strategy is a modal to maintain future threats to climate by making
coordination between society and their climate. It involves various steps in
identification of potential threats to climate and solution for reducing the risk to
climate conditions (Scott et al., 2012).
 Mitigation strategy involves various steps to reduce production of greenhouse gases
that are harmful to climate conditions. Tourism industry can promote various

ETHICS FOR MANAGERS
programmes on global level to create awareness about global warming and its side
effects on climate (Michailidou et al., 2016). Intrepid Goals has introduced its Carbon
off set policy, this policy is performing great efforts to protect the climate and to
reduce the climate changes on the earth.
Tourism is an important factor in communities and the cities around the world need to
develop cities and the communities become important and primary concern to make
development min the tourism industries. Cities and communities are foundation on that
tourism and its performance depends. Tourism industries can apply various strategies to
develop standard of cities and communities to make profitable development to those cities
and communities (Coccossis, 2016). Each community and city have different set of culture
and heritage Intrepid Goals can promote local amenities of a city or community at global
level to develop economic conditions of that particular city. Promoting local employment
results in reduction of unemployment and promoting local business give value to that culture
or art.
Partnerships are essential elements to develop a tourism industry. These partnerships make
industry able to reach audiences, create awareness, involve interest and develop the company
(Zapata & Hall, 2012). Intrepid Goals have adapted this policy very effectively by building
partnerships with various governments, non-government, profit organisations, non-profit
organisations, local helping centres, global development organisation and many other groups
to ensure its active participation. Intrepid Goals identify that travel and tourism industries
10% of the total employment world-wide. Intrepid Goals can invest its partnerships and
funding interest in empowerment of less developed communities by promoting their
traditional art of working. Intrepid Goals has introduced new modal of funding to the needy
organisation in the year 2018.

ETHICS FOR MANAGERS
Evaluation of the selected strategies
Applications of various steps on SDGs need a perfect result and evaluation of the outcomes.
Tourism industry can set different levels of the outcomes on short and long term base. This
can help in setting dynamic strategies to follow the SDGs (Hák et al., 2016). Tourism
industry can set targets on each of the trips it operates this technique will be more result
oriented for tis managers. Establishment of Intrepid foundation was to facilitate their tourist
by giving something in return where they have performed their tourist activities.
The Intrepid Goals led a foundation to distribute its fund for the welfare and development of
the less developed areas. Intrepid Goals make efforts in achievements of its goals. In the year
of 2018 it distributed one million dollars to the partners of Intrepid Foundation and they
achieved their target to set basic standards for the measurement of job creation impact and
setting job right goals. A tourism industry can measure the results of the application of SDGs
strategies by evaluating its achievement in different sectors like financial growth, climate
change maintains, performance in corporate social responsibility, customer satisfaction,
changes in people living standards and by scaling their brand value and goodwill (Pérez et al.,
2017). Intrepid Goals measures its strategies by measuring performance levels of local
leaders, increment and change in interaction at local level, impact on customer and
environment and achievement of a unique experience after every single tour operation
(Bringezu & Bleischwitz, 2017).

ETHICS FOR MANAGERS
Part- B Job application letter
July 22, 2019
Name _________________
Human resources director
Intrepid Goals,
Level 7, 567 Collins Street,
Melbourne, VIC, 3000, Australia
Dear Mr XYZ
I am a second year student of James Cook University Cairns, Australia interested to face
interview for a full-time SDGs consultant position with Intrepid Goals. Studying in an
international environment I have high interaction with many people, communities and
culture. This interaction help me to deliver my ideas and thought successfully to different
individuals belonging to different culture and community. Tourism industry is best way to put
my knowledge into action to achieve the desired SDGs for a tourism industry. As in my
classes I learned about contribution of tourism industries in balancing climate changes,
develop living standards of people, and creating partnerships with organisation to raise the
economic, employment and sustainable development of cities and communities.
Sustainability is an important factor to practice because it gives opportunities to work in
preservation of the nature and environment. Sustainability leads innovation and innovation
leads the strategies to build brand by reducing coast and waste to environment.
I have ability to building long and strong partnerships with people, highly creative in solving
minor problems and major issues in adequate time, skills to adapt high level technology

ETHICS FOR MANAGERS
changes and flexible to adapt new challenges and project work. Building trust of the relevant
employees and potential consumer is very important aspect of every business as in tourism
effective bond of trust and faith with colleagues and consumer give long term benefits to the
industry. I have a great experience and interest in working to apply corporate social
responsibility of organisation effectively towards the community where an organisation
operates. Corporate social responsibility helps in making brand of the company and its
product. Tourism sector is very popular sector because it not only gives adventures to the
tourists, income to the tourism company but it also affects the local surroundings and the
whole environment. As a consultant I will be highly active in successful application of
companies CSR policies, sustainable development policies, each and every factor that can
reduce the threats to the environment harm and develop the availability of potential resources
in future.
Women empowerment is global requirement it needs more efforts and strategies to reduce
crimes against women like rape, sexual harassment, discrimination at work place and many
more. Women facing these problems not only in less developed countries infect in developed
countries also. Intrepid can introduce new product to empower women like trips having more
women safety concern, hiring of more and more female tourist guide will give rise to women
confident and will help to change stereotype about working of the women.
Global warming and impact of greenhouse gases is a serious issue for the environment,
climate and biosphere. An industry directly or indirectly affects the climate changes on a
broad level. Tourism industry is directly linked with climate and every step of tourism
industry affects the climate change. It is moral, obligatory and essential duty of a consultant
to develop strategies for reducing climate changing negative effects and protecting
environment from loss.

ETHICS FOR MANAGERS
Many steps are needed with regularity to be taken by consultant, I am highly interested to
make organisation active on global development. Intrepid Goals have achieved B-
Corporation certificate in the year 2018, this success has given it a burden of responsibility to
maintain the dignity with providing effective services to its customers. I will try with my all
efforts to maintain the position with increasing goodwill, brand if the company as well as I
will try to introduce techniques to solve issue with in the arising time so it will not affect
further process of the company.
Best regards
Name_________________

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Conclusion
This report on the basis of all relevant facts and issues concludes that tourism industries are
most developing industries with facing most challenges in the world because they have to
maintain their profit with the balance of various depending factors. Intrepid Goals tries their
best to manage their business with performing SDGs. Besides sustainable goals Intrepid
Goals follow the policies of corporate social responsibilities to develop the local societies and
communities. Development of local communities is very profitable aspect because it attracts
global customers to the tradition and heritage of the place. Intrepid Goals can invest their
interest in maintaining the heritage, tradition, history and culture of a place losing its identity
because history attracts people on a broad level. History and culture give opportunities to
develop knowledge not only for adventure but to gain noble ideas about ones’ past. It is
concluded that tourism is the industry giving something back to the society where it operates.
And Intrepid Goals believes in rule of giving something back to the community is their prior
responsibility.

ETHICS FOR MANAGERS
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