Intro Travel: A Comprehensive Report on Business Performance

This report offers an in-depth analysis of Intro Travel, an Australian travel and tourism company. It evaluates the company's business performance, focusing on two key areas of strength: its customer service, which has stabilized operations over 12 years by providing proactive assistance and technical expertise, and its commitment to environmental sustainability and community support through eco-audits, refillable water solutions, and support for children's education. The report also identifies an area of criticism, specifically the company's ethical considerations that sometimes limit personalized services and customer satisfaction. The report concludes with recommendations for Intro Travel, emphasizing the importance of balancing ethical practices with customer needs to achieve long-term sustainability and success in the competitive travel market. The paper also mentions the company's strong brand reputation in the Australian market and suggests that the company either eliminates its current strategy or restructures its pricing policy to serve the purpose.

COMPANY REPORT

Executive Summary
Analysis of business performance may be considered to be one of the most critical aspects of
business studies. The instant paper delves into the analysis of an Australia based travel and
tourism company, Intro Travel. The paper focuses on two areas where the management of the
company has performed well and one area where the performance could have been better. Based
on the discussion, the researcher attempts to provide recommendation and then conclude the
discussion by way of ending note.
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Table of Contents
1.0 Introduce the industry you are focusing on...............................................................................4
2.0 Your company...........................................................................................................................5
2.1 One aspect the company excels at.........................................................................................5
2.2 Another aspect the company excels at...................................................................................5
2.3 One aspect that the company is criticised for........................................................................6
3.0 Conclusion & Recommendations..............................................................................................7
References........................................................................................................................................8
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1.0 Introduce the industry you are focusing on
Analysis of the business performance may be considered to be one of the most critical aspects of
the studies of the business as the process of such analysis and evaluation may take into
consideration number of factors that are not only internal but also external to the business and its
operations (De Silva, Howells and Meyer, 2018). The travel and tourism sector is considered as
one of the largest industry in Australia that is making a direct contribution of A$ 40 9.7 billion to
its GDP in the year 2017 (Statista, 2019). In that particular year, the GDP from Australian
tourism had enhanced by 6.1%, which indicates the fact that the growth in its tourism sector has
exceeded is a regional rate of economic growth. On the contrary information highlights that in
spite of the strong growth rate of visitor's travelling to Australia over the past few decades, the
international market for global visitors got strongly contested. The present study focuses on
evaluating the current scenario of Australian travel and tourism sector with special emphasis
given on one of its popular travel agent enterprise, Intro Travel. The project aims to discuss two
aspects the company excels at and it is criticized for. Based on which conclusion would be
derived ant strategic alternatives would be suggested to overcome the gaps.
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2.0 Your company
2.1 One aspect the company excels at
It has been identified that the company has managed to stabilize operation since the past 12 years
by covering almost every global reach in the world. Intro Travel has managed to design all its
service lines that enable every visitor's to feel comfortable (Introtravel, 2019). The customer
executive segment of this brand is apparently proactive in terms of assisting their customers to
resolve any kind of query. Moreover, executives are also proficient with the technicalities and
advancements. Customers are always assisted with relative information or notification over their
reachable platforms like email, Whatsapp or official app of Intro Travel. Additional information
highlights that unlike most of the travel agent brands Intro Travel differentiates it service lines by
not charging the local payments or asking for a tip from the visitors. This sufficiently helps the
brand in creating a positive impression over both the domestic and international visitors. The
agency is also smart enough in formulating it’s each service offering and involved required
charges in it that eliminate the brand from charging extra from its visitors. This has been one of
the strongest aspects of Intro Travel it excels at.
2.2 Another aspect the company excels at
Another aspect in which the chosen organisation excels at is its sincere cooperation towards
uplifting environmental conditions and local communities. It has been identified that protecting
the environment and sustainable travel practices have been one of its strongest priority. The
enterprise conducts regular eco-audit program within its operation to ensure a steady minimising
effect on the natural environment and actions it takes (Introtravel, 2019). The brand also so make
certain that every tour it runs enables to create a direct and positive impact on the local
community and the money visitor spend on travelling are valued for the worth. Information
gathered from its official website and discuss the fact that respecting and comprehending the
local cultures of all destinations has been the core aspect of its business (Introtravel, 2019). To
maintain sustainability in the environment the agency has managed to install a refillable water
solution at its every stop that drastically reduced the need for using more than one plastic bottle
for its trips. Additionally, the brand also offers biodegradable soap to its all group members to
protect the environment from getting more delicate over time. Similarly, it also focuses on the
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welfare aspects of the community by leveraging children education and sponsorship programs.
Physically challenged children are provided with supportive clothes, toiletries, food medical
equipment like crutches, handicapped shoes, etc.
2.3 One aspect that the company is criticised for
In the opinion of Divisekera and Nguyen (2018), the chosen brand specifically focuses more on
ethical considerations which sometimes backfires its efforts towards customer satisfaction. It has
been discussed in the previous section that the brand differentiates its service lines by not
charging extra or taking a tip from its local services. This also restraints it sometimes from
offering the personalized or customised services desired by the visitors. It particularly follows a
generic and straight trip design that sometimes fails to meet customers demanding for further
adventures or explorations. It is needless to mention that such scenario generally leads to a
negative impression on its brand reputation. Hence the specific aspect has been the most
criticized fact of this agency (De Silva, Howells and Meyer, 2018).
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3.0 Conclusion & Recommendations
On the basis of the evaluation and assessment as performed in the preceding sections of the given
paper, it may be construed that the researcher has reached to a concluding statement that may
underscore the fact that the instant company, in the given case scenario has been performing
moderately well in the give market segment. The firm has been excelling in its offering and
value proposition and thereby building a strong brand reputation in the instant market through a
sustainable approach. It has also been inferred from the above discussion that Intro Travel is
definitely a most popular and high demanded travel agency in the Australian market. The brand
has managed to implement required service lines that leverage its value and differentiate its
effort than that of its competitors. On the other hand, there have been certain allegations as well
against the operations of the business affecting the customer satisfaction which may adversely
impact on the bottom line for the firm in the future. In addition, the policy of not charging for a
local trip from visitors also restraints it from expanding its service lines and fetching customised
offerings to customers. Therefore the brand either needs to eliminate this strategy or restructure
its pricing policy to serve the purpose. Therefore, finally, it may be concluded that a well-
designed business policy set towards the customer and market as well as planet and all other
stakeholders associated with the business, coupled with strongly efficient leadership and
corporate governance will surely focus on achieving the corporate goal of sustainability in the
long-run in the chosen market for the firm in most cost and time efficient manner (Dutta and
Folta, 2016).
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References
De Silva, M., Howells, J. and Meyer, M., (2018). Innovation intermediaries and collaboration:
Knowledge–based practices and internal value creation. Research Policy, 47(1), pp.70-87.
Divisekera, S. and Nguyen, V.K., (2018). Determinants of innovation in tourism evidence from
Australia. Tourism Management, 67, pp.157-167.
Dutta, S. and Folta, T.B., (2016). A comparison of the effect of angels and venture capitalists on
innovation and value creation. Journal of business venturing, 31(1), pp.39-54.
Introtravel, (2019). About INTRO Travel - Award Winning Small Group Tours. [online]
Introtravel.com. Available at: <https://www.introtravel.com/about-intro/> [Accessed 17 May
2019].
Introtravel, (2019). Small Change | Eco & Responsible Travel With INTRO Travel. [online]
Introtravel.com. Available at: <https://www.introtravel.com/small-change/> [Accessed 17 May
2019].
Statista, (2019). Topic: Travel And Tourism Industry In Australia. [online] www.statista.com.
Available at: <https://www.statista.com/topics/4551/travel-and-tourism-industry-in-australia/>
[Accessed 17 May 2019].
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