Intro Travel: Strategic Analysis and Market Positioning Report

This report provides a comprehensive business analysis of Intro Travel, a tourism company operating since 2005. It begins with an introduction to the company, its mission, and vision. The analysis includes an external analysis using Porter's Five Forces and PESTLE to assess the competitive landscape, political, economic, social, technological, legal, and environmental factors. The internal analysis examines the company's resources, competencies, and capabilities, highlighting its skilled labor force and scope. Market and competitor analysis identifies key competitors and Intro Travel's competitive advantages. The report also discusses the role of CRM in the tourism industry. The conclusion summarizes the findings, emphasizing the impact of various factors on Intro Travel's performance and strategy.