Digital Innovation: Voice Recognition Strategy Plan for Intro Travels

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Added on 2024/07/12

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This report provides a comprehensive strategy plan for implementing voice recognition technology within Intro Travels, an Australian travel organization. It analyzes both short-term and long-term strategies for launching a Minimum Viable Product (MVP) and iterating the product with additional features to develop a viable business model. The report includes a product/services roadmap, identifies key issues and integrations related to voice recognition, and offers recommendations for effective implementation. The strategies encompass social media promotion, advertisement, and a push strategy, broken down into high-level, mid-level, and low-level tactics to enhance client satisfaction and achieve business goals.

CIS8011- Assessment 2
Digital Innovation
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Executive summary:
Digital innovation has changed the world and the business areas in the most unique way.
Countless observations towards the shift of the digital to the seen or individual’s day-to-day
life. Digital innovation has changed the processes in travel and tourism business. The ways in
which travellers used to look at the journey has been completely changed. By the shifts in the
travel industry, the services are enhanced constantly and the consumer experience is lifted up.
The current digital transformations in this industry incorporate of integration of internet of
things, artificial intelligence, virtual reality, wearable technology and the most unique one was
of voice recognition which has changed the business completely.
Travellers could now access the data while travelling just by uttering certain words. This
technology is very much effectual while travelling, the travellers could easily get access to the
required data without even touching their device. Being a new face to the industry there are
certain issues that are occurred in the service of voice recognition. The service needs constant
fixes but is ready for dealing with the requirements of the clients.
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Contents
Executive summary:...................................................................................................................2
Introduction:............................................................................................................................... 4
Assignment 2 – Strategy Plan....................................................................................................5
Strategy:.................................................................................................................................5
Discuss the short-term strategy to launch the MVP and validate the product/process..........6
Experiments which leads to validate/invalidate as part of a short-term strategy to inform
product/services/process roadmap.......................................................................................11
Discuss the longer-term strategy to iterate the product/services/process with additional
features and to develop a viable business model.................................................................12
Product/services roadmap and minimal viable product/services/process for “Voice
Recognition”........................................................................................................................ 15
Intro Travel needs to consider their MVP for voice recognition which stated as follow:...15
Identify the issues and integrations of “Voice Recognition” in the selected organization.. 16
Recommendation & Conclusion..........................................................................................18
Conclusion:.............................................................................................................................. 19
References:............................................................................................................................... 20
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Introduction:
The assignment will be developing a conceptual framework on the various research
prepositions related to the digital innovation and utilisation of Voice recognition software in the
travel and tourism industry. The organisation that was selected for the task is Intro Travels
which is an organisation based in Australia and has been adopting new innovative technologies
for the purpose of attracting a higher number of clients. The study focuses on the analysis of the
implementation of voice recognition software. The task discusses the short-term strategies that
can be utilised for launching the MVP and validating the products and services. The mission,
vision, goals, objectives and strategies will be discussed of Intro travels. The cost-benefit
analysis will be completed and a roadmap will be provided of products and services. The task
will be explaining the various issues that are faced in the voice recognition software at the time
of implementing it into Intro travels. The recommendations will also be provided so that the
issues can be resolved in an effectual way. The five steps for implementing the strategies will
also be discussed in the task.
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Assignment 2 – Strategy Plan
Introduction:
Strategies are a core part of the business through which management can accomplish their
signified targets. Whenever any new consent will be going to launch by business managers, a
proper strategic plan considers as essential propionate. Intro Travel will be going to implement
Voice Recognition tool into the business so that they can achieve an agreed outcome. Hence, to
prepare and work on such aspect, proper strategy is must to utilize. It will include a short-term
and long-term strategy to launch the products and services. It will also include product and
services roadmap with issues of voice recognition.
Strategy:
Intro Travel needs to implement voice recognition mode in business and its operations to
maximize their client’s satisfaction. In this relation, management will be going to prepare their
long-term and short-term strategy to gain efficiencies and better results (Caute and Woolf,
2016).
The strategy will of the two-phase process where the initial phase gives the solutions for the
bookings utilising the voice recognition software. This strategy incorporates not only the core
clients but also the agents that assist the clients in booking the tickets (Garrigos, et. al., 2016).
The first phase flawlessly opening Markets to the vertically integrate along with the second
phase. The second phase has been consisting of integrating the electronic ticket records
software into the diverse tourism markets. If the strategies could leverage the relationships of
the clients that are formed through these solutions (Shaalan, et. al., 2017). Intro travels could
gain the trust of their clients and also be able to determine as the leaders in the utilisation of the
speech recognition and the documents of the image management phase. At the times when
there is penetration of diverse vertical markets, they have the testimonials of peers.
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Discuss the short-term strategy to launch the MVP and validate the product/process
Mission: To create a thoughtful, inclusive and curated tour for each and every group and
community.
Vision: To be a responsible as well as building the creative leaders in the tourism industry:
designing and operating the innovation and demonstrate the positive impacts of the best ethical
practice.
Goals: Intro Travels define their goals which are as follow:
 To enhance and provide multiple income generation opportunities
 To facilitate a strong strategical relationship with leaders of the travel and tourism industry.
 To launch and determine new strategies for asserting better growth opportunities
Values:
 To look beyond the horizon and anticipate the changes.
 Being innovative and solving all the concerns in new ways. With the assistance of highly
talented individuals developing innovative practices to the work.
 Travel and tourism can’t be said just about the technology and systems. The things need to
be completed at certain times where the updating could be carried out.
 Intro travel provides what they promise and they work with humour, warmth and great
significance of thought.
 Their clients are extensions of their own families that leave no stone unturned in making
sure the clients ensure safety and comfort.
 Together they all are strived to be a part of the community.
Strategies: Intro Travels basically use social media promotion and advertisement to reach their
clients. They also focus on push strategy so that maximum clients reach towards business and
gain quality standard services. Strategies could be implemented by Intro travels and this can be
done by completing various steps (Garrido, et. al., 2017).
Step one, High-level strategy:
At this point, Intro travel needs to develop a various higher level of strategies that would let
them have the research and determine the best suitable out of the three high-level social media
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strategies. The three strategies are of Increasing awareness which means of developing the
brand, the second one is of Build community where it is engaged in the prospects and the third
one is of Generate publicity (Fomin, 2018). These strategies would look like a goal and the
utmost goal of the strategy is to uplift the revenues of the business. Each of the three strategies
is dependent on each other for the formation and will drive, improve and increase the other two.
Step two, mid-level strategy:
The second step in the process was to develop the strategic plan that was needed to develop the
mid-level strategy. This is proficient likewise as they built up the high-level strategy. One
must comprehend that developing People group is presumably the most goal-oriented and
most asset serious technique in the rundown, while likewise restoring the most noteworthy
result of any recognized (Singha, et. al., 2016).
On the off chance that they investigate developing People group and decide their mid-level
procedures Intro Travel may locate the accompanying rundown.
 Manufacture Their Twitter Following
 Direct people To Their Blog
 Increment their Facebook Fans
 Twofold their Email Rundown
 Create Link Love, Google Juice and Other Web optimization Improvements
They ought to understand that they could have picked any of the other high-level strategies
and kept on a certain step of the summary to build up a marketing plan on Social media
created around that methodology (Simón, et. al., 2015).
Step three, Low-level strategy:
The third and last advance in building up a sound web-based media strategy is to now pick
one of the mid-level procedures. With the end goal of this article, Intro travel will pick
"Direct Traffic To their Blog".
In this way, now they have established that:
 To eventually expand incomes, they have to enlarge their current promoting plan by
using internet-based marketing.
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 Of the abnormal state systems, they created, they’ve picked "Developing groups to build
fast”.
 Of the mid-level procedures, they have picked "Direct traffic to their Blog".
To completely build up the third step, low-level technique, it is useful to utilize the old run
from offspring reporting, The Five "W's"; Who, What, Where, When, Why, and How. Intro
travel should take a gander at each.
 Who’s going to do it?
 What’s going to be done?
 Where are we going to do it?
 When are we going to do it?
 Why are we doing it? And,
 How are we going to do it?
What: Introduction fly out will create and actualize an internet-based media methodology
that will "Direct traffic to their Blog".
Where: They going to actualize that procedure both on and disconnected to completely
incorporate their current customary promoting systems and our recently created web-based
life advertising techniques (Fatima, et. al., 2015).
when: Once their arrangement is completely created they will start usage quickly.
Why: Intro Travel needs to interface with their gathering of people, socioeconomics,
network, clients, and prospects to get them occupied with our image and increment
mindfulness, which will at last increment incomes.
Who: They will execute this methodology with in-house staff with just a little help from
their outside showcasing organization.
How: Introduction travel will use the greater part of the accessible strategies and
apparatuses that web-based media and the Web-generated revenues for the travel company.
Step four, tactics:
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When creating fruitful Strategies for each low-level procedure one has recognized, they need
to have certain data of what's handy to them in both prevailing strategies and their
associating devices. This needs a certain survey on their part or the assistance of somebody
that realizes what's accessible and the ways they have been taken into consideration
effectively (Khalil and Fathy, 2017).
Their specific indicates that need is considered by Intro travels for redesigning their
methodologies:
Content: Many have said that the expression "quality written substance makes all the
difference" is dead. Well the news of the demise of the lord has been significantly
misrepresented. the great substance is the reason individuals allude Intro travels out the blog
to companions, partners, and potential clients. It's about great substance.
Rich media: Awesome substance today needs to incorporate however much lavishness as
could reasonably be expected. That is the intensity of the Web and "hyperlinks". In their
awesome content, they should make certain it is rich with connections to installed video,
sound digital broadcasts, extraordinary or bigger designs, connections to supplemental
content, for example, jpg's, Word docs, pdf's or even other site pages (Alexis, 2017).
SEO: While finishing the blog, Introduction head out the need to play out a few of the
housekeeping decides that us web software engineers take after. Fortunately, as a blogger,
Intro travel don't need to be a software engineer to execute them.
Keyword Meta Tags: Much the same as standard website pages, the web index is searching
for a watchword list in the goal of their HTML code which explains the search engine that
they believe are some of the most imperative rundown of keywords that it should utilize
when somebody composes their keywords into the search engine question. Intro travels can
even expand their page rank focuses if the reports they are connecting to, for example, a
Word doc or pdf record likewise utilize similar catchphrases in their titles.
Cooperative & Comment Marketing: Another fruitful strategy for directing people to their
blog is cooperative and comment Advertising. Intro travels should make sure to set their
Google Alerts for the majority of the keyword phrases they use in their blog. They have to
note which website pages and web journals are returned. By including their comments and
partaking their blog website section of their enlistment on the comment and at times
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specifying a comparable blog or comparative subject on their blog webpage in the remark
and providing the URL; they are developing Link Love (Luimula, et. al., 2015).
Step five, tools:
The final advance of the procedure is to recognize apparatuses Intro travels will utilise to
achieve every one of the undertakings. In this illustration, they would need to set aside some
opportunity to distinguish or relying on their mastery have somebody recognize the best
apparatuses accessible to execute every one of their strategies. An illustration will be:
Content and Rich Media:
• which stage of blogging will they utilize; WordPress, Joomla or any other?
• which kind of word processor will they utilize for the best altering, grammar, and
the spell-checking devices; Word, Pages, other?
• Where would they post their video so it can be proficiently gushed to their blog;
YouTube, Vimeo, or any other?
• Where would they post their photographs; Flickr, PhotoBucket or any other
platform?
Search engine optimization Streamlined:
• What keyword modules will they utilize; Quick META keywords or other?
• What Search engine optimization Streamlining module do they utilize;
HeadSpace2 Web optimization or other?
Twitter:
• What instrument will they utilize screen your tweets; Tweetdeck, Seismic
Desktop or other?
• What instrument will they use to convey planned Tweets, Hootsuite, Twuffer,
other?
When They have experienced the above exercise and have achieved this point Intro travel
have finished a completely created, one effective online networking system, which would
now be able to be fused into their current showcasing effort. Presently comes the genuine
exertion, the usage which chooses all the further procedures (Petković, et. al., 2018).
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Experiments which leads to validate/invalidate as part of a short-term strategy to inform
product/services/process roadmap
Business will be going to implement a voice recognition system in their working. This is a new
kind of experiment through which management leads to identify their clients. They encode a
message from the client and use it as a source to identify them. Thus, to launch this technique
business need to properly work on their targets and mission and vision. This results in them in
anticipating better results in return (Kephart, 2015).
Cost-benefit analysis: It is a process through which venture and analyst get to determine their
judgment regarding project so that associates cost and revenue evaluated properly. Intro
Travels need to prepare their cost-benefit analysis for the next three years after launching the
voice recognition technique. Analyst signifies that such technology is used in the travel and
tourism sector and Intro Travel will be the first to launch this aspect. This will enhance the
revenue of business by 30%.
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Discuss the longer-term strategy to iterate the product/services/process with additional
features and to develop a viable business model
Mission and Vision: To create such kind of products and services which create fruitful efforts
to reach target users.
Goals: Following are certain goals of Intro Travel in long duration:
 To implement the voice recognition technique for customer satisfaction
 To enhance sales through technique by 5%
 To enhance revenue by 30%
Objectives: The business strategy of Intro travel will be revolving around the needs and the
perspectives of the quality services as well as the diverse targets in the customer services for
satisfying their whole desires. This all needs to be undertaken with the recruitment of all the
professionals in the teams and the provisions of the goods in the custom designed packages of
travels (Bhargava, et. al., 2016). With time Intro travels encouraging effort would enlarge the
consciousness of their administrations in the unlike market shares that they will target (Rani
and Sachdeva, 2016). They will position themselves as a excellence business transportation
administrator which gives client satisfaction, happiness, unwavering quality and a initial
picture.
A portion of the other clarified destinations of Intro travels are,
Self-expertise, not deals:
Online travel sites and hotel commercial centres have the arrangements section well close by.
Rather than battling for position, Intro travel will beat them in aptitude. Change their plan of
action and message to tout their own involvement, proficient exhortation and customized
benefit.
Engage:
Take a prompt from online travel organizations and huge box offices that can draw in with
clients after the get-away is reserved and their sacks are unloaded. Joining this procedure will
empower Intro travels to keep up that individual, insinuate association they built up with
customers when they initially met, talked on the telephone or traded messages. It will likewise
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