This document presents a case study analysis for an Introduction to Business Analytics course, focusing on two real-world examples: using big data and machine learning to recreate the work of Gaudi and the application of big data analytics in the Amsterdam Fire Department. The analysis covers the industries involved, the business problems addressed, the types of analytics employed (big data and diagnostic analytics), and the main challenges associated with their use. It also provides recommendations for stakeholders, including designers, artists, and first responders, to adapt to these technologies. Furthermore, the assignment discusses the role of analytics in solving business problems, including descriptive and prescriptive analytics, and explores the sourcing of analytics professionals, highlighting the importance of Business Intelligence and predictive analytics within the context of modern business practices. The document emphasizes the impact of analytics and the internet of things in solving day-to-day organizational problems.
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